- Southern California buyers would possibly rise up to 70% off hydrogen fuel-cell Mirai
- Bay Space prospects can get reductions too
- Gross sales have slowed, and the worth of hydrogen has soared
When you dwell in Southern California, you should buy a brand new Toyota for about the price of the most affordable subcompact automobile—with $15,000 of free gasoline.
That automobile is the 2024 Toyota Mirai hydrogen fuel-cell sedan. CarsDirect stories that Toyota is providing reductions of as much as 70% off the bottom XLE grade, which is often priced at $51,285 (together with vacation spot). That brings the worth all the way down to $17,005 with vacation spot, or inside a couple of hundred {dollars} of a gasoline Nissan Versa sedan. The Mirai Restricted, which usually retails for $68,210 after vacation spot, now prices simply $25,210 with this low cost.
Like different fuel-cell vehicles, the Mirai is just out there in California as a result of different states lack adequate fueling infrastructure. However these offers solely apply to residents within the southern portion of the state. Reductions in Northern California are decrease, however nonetheless vital—at $25,000 off the XLE and $33,000 off the Restricted. Toyota can be, for now, providing lease incentives of as much as $7,500.
2024 Toyota Mirai
Mirai prospects additionally get $15,000 of free gasoline over as much as six years, a perk Toyota was already providing. In XLE trim, the Mirai returns 72 miles per kilogram of hydrogen, in line with the automaker, so this credit score nonetheless quantities to greater than 30,000 free miles even on the peak worth of $34.55/kg California skilled final October.
That was solely the newest in a line of provide disruptions affecting consumer-level fuel-cell automobiles in recent times—as an infrastructure for industrial vans and trade builds out. An unreliable hydrogen provide has possible contributed to sluggish gross sales of the Mirai. Toyota stories that within the U.S. it delivered simply 499 of the fuel-cell sedans in 2024, down from 2,737 in 2023.
2024 Toyota Mirai
The Mirai is not a foul automobile. Whereas the primary technology felt akin to a Prius, the present technology appears like a luxurious automobile, with experience high quality, dealing with, and low noise, vibration, and harshness ranges akin to the gasoline and hydrid sedans from Toyota’s upmarket Lexus model.
Whereas Toyota claims the current-generation Mirai successfully cleans the air as you drive—what the automaker calls “minus emissions”—hydrogen must be cleanly produced and available for that to occur. Research earlier this decade advised that hydrogen would turn out to be greener and even cost-competitive with gasoline by the top of the last decade. However the worth of hydrogen has as an alternative soared.
