Proton is exploring alternatives to introduce extra merchandise from its vary to Egypt, together with SUVs and NEVs (new power autos) “when market situations are proper”, the carmaker revealed in its assertion.
The Malaysian carmaker launched the Proton Saga in in CKD left-hand-drive type for the Egyptian market, which is able to obtain the sedan mannequin from the Cairo plant operated by Ezz Elarab Elsewedy Automotive Factories (ESAF).
Within the assertion, the Malaysian carmaker additionally mentioned that the presence of the Cairo plant signifies Egypt’s dedication to industrial improvement, and the ability’s use of regionally sourced elements, together with its plans for future growth – together with the manufacturing of EVs – aligns with Egypt’s Imaginative and prescient 2030.
In the meantime, a report by Egyptian publication Al-Masry Al-Youm reported that the ESAF-operated plant will assemble a brand new Proton sedan mannequin in 2026, adopted by an SUV mannequin in 2027.
This improvement will allow Proton to enter the Center East and North African (MENA) markets, although it additionally signifies that Proton and Geely might roll out overlapping fashions for the area because the Cairo plant will assemble Geely fashions together with the Emgrand, which serves as the bottom for the Proton S70, and the Coolray (Proton X50).
Opened in collaboration with Auto Mobility (Geely Egypt), that is Geely’s first industrial enterprise in Egypt, Africa and the Center East. As much as 10,000 Geely-badged autos for home consumption could be produced from its two manufacturing strains, and may output round 30,000 autos for export to the Center East and North Africa (MENA) areas.
Does this imply that Proton fashions such because the X50 and S70 might go head-to-head in the identical market as their respective Geely twins, the Binyue and the Emgrand, or would possibly Proton promote a mannequin that Geely Egypt doesn’t have an equal for, such because the Proton X70?
By way of new power autos (NEVs), the time period refers to autos with electrified powertrains, starting from battery-electric autos to mild-hybrids. One such mannequin inside the Proton vary is the X90 SUV, which makes use of a 48-volt mild-hybrid system.
On the BEV finish of the spectrum there may be the eMas 7 (Geely EX5). There might be additional potentialities for electrified fashions, as development of the Tanjung Malim EV plant has commenced, and can produce the eMas 7 by the top of this yr, whereas on the PHEV facet, the Geely Starship 7 is actually a petrol-electric model of the Galaxy E5/Proton eMas 7.
A brand new GMA-based mannequin has already been confirmed for launch this yr, which shall be both the eMas 5 or eMas 3, and so these fashions might doubtlessly be earmarked for future meeting in Egypt.
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