Monday, May 12, 2025

MotorWeek’s 1987 Ford Festiva Evaluation Reminds Us How Imperialism Created Many Small “American” Automobiles

The American automotive business is greatest recognized for its massive automobiles, be they pickup vans, massive SUVs, or huge muscle automobiles. Most American automakers bought small automobiles prior to now, however some people might not be conscious that many small “American” automobiles had been truly designed and/or constructed by different firms in different nations. American imperialism compelled itself upon the shores of Jap nations like Korea and Japan beneath the guise of “civilizing” and “serving to” them out, and these nations conveniently helped Individuals get low-cost, environment friendly, well-built merchandise in return. The newest MotorWeek Retro Evaluation showcases how Ford’s Festiva was truly designed by Mazda in Japan and produced by Kia in Korea, and former Retro Evaluations present how the opposite two gamers in America’s Massive Three carmakers have carried out the identical for over 50 years.

Ford, Basic Motors, and Chrysler don’t promote any small automobiles within the U.S. anymore. Shopper buy habits have shifted sufficient that the three firms don’t see a lot, if any worth in promoting non-crossover automobiles. Even now, small and reasonably priced American automobiles, crossovers or in any other case, are exhausting to return by. GM is the one firm of the massive three that sells a subcompact car within the U.S., the Chevrolet Trailblazer crossover, and it’s truly designed and constructed by GM Korea.

Other than the Ford Festiva, there have been many different small automobiles bought by American automakers that had been truly designed and/or in-built different nations. The Chevrolet Dash of the ‘80s was a rebadged Suzuki, the Chevrolet Spectrum was a rebadged Isuzu, the Chevrolet Nova was a rebadged Toyota, and the Chevrolet Spark and Aveo had been rebadged Korean Daewoos. The Dodge/Plymouth Colt was a rebadged Mitsubishi, and the Chrysler manufacturers had been as soon as deeply intertwined with Mitsubishi, utilizing its engines and rebadging different fashions for many years. Ford additionally used its overseas entities to supply different fashions through the years, together with the Ford Aspire and later variations of the Ford Escort.

American automakers did often produce profitable small automobiles of their very own, like Chrysler’s Neon, Ford’s Focus, and Chevrolet’s Cavalier, however every firm relied closely on the respective classes realized from their colonized Jap counterparts. The historical past of American automotive firms and the American automotive panorama is closely intertwined with the proliferation of American imperialism. Ever since we realized that the Ford Pinto and Chevy Quotation had been rubbish in comparison with their imported market opponents, American firms used the previous adage, “should you can’t beat ‘em, colonize ‘em.” Within the phrases of Biggie Smalls, should you don’t know, now you recognize.

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