Hey hey, pals! We’ve obtained some tremendous thrilling information to share—our 2025 Funded By LIY winners are right here, and we will’t wait so that you can meet them! We kicked off this program again in 2023 and have been blown away ever since by the wonderful ladies who’ve been a part of it. Should you’re new round right here and questioning what Funded By LIY is all about, enable us to fill you in!
At Residing In Yellow, our mission is all about being the very best useful resource for ladies, and doing it in probably the most enjoyable manner attainable. This neighborhood is stuffed with insanely gifted, artistic, and pushed ladies, and we needed to discover a method to pour into their goals. So we began Funded By LIY—mainly our personal little model of Shark Tank (large followers!). You possibly can be taught all about this system right here!
This yr’s candidates utterly blew us away. Narrowing it down to only three winners was SO powerful—we want we may have picked everybody! The assist you’ve already proven these ladies (and so many others in our neighborhood) means the world, and we will’t thanks sufficient for persevering with to indicate up and store small!
Now, let’s get to the enjoyable half. These three ladies are doing wonderful issues, and we all know you’re going to like what they’re all about. Prepared to fulfill our latest winners?
Founder & Proprietor: Jenn
What’s Sleepy Mommy?
Sleepy Mommy is a web-based boutique that curates and sells considerate and sensible kids’s merchandise, designed to ease the psychological load of motherhood—so you possibly can focus much less on planning and coordinating and extra on having fun with the second! From done-for-you Elf Kits to Summer season Boredom Buster Jars, every little thing we make is constructed with one mission in thoughts: To assist busy mothers really feel much less overwhelmed and be extra current.
When and why did you begin Sleepy Mommy?
All of it started with one drained mom- me, I’m that mother. Like so many different drained mothers, I like the magic of the vacations—however dread the late-night scramble to give you but one other artistic thought for the Elf. With 27 days of mischief to plan, I used to be feeling exhausted and overwhelmed! Enter Sleepy Mommy! I made a decision to create a done-for-you Elf Package with every little thing mothers wanted—concepts, provides, directions—to make the Elf’s go to enjoyable and straightforward, minus the stress!What began as a easy answer for vacation burnout changed into one thing a lot greater! The Elf Package was only the start—I’ve been creating for busy, good mothers ever since!
What excites you most about being a “Funded by LIY” winner?
Studying from and attending to know different wonderful ladies in enterprise. I’m additionally very excited concerning the alternative to supply merchandise that make life simpler for mothers.
Inform us about any upcoming launches or new merchandise!
A Summer season Exercise package is coming quickly, and our 2025 Elf Package is now obtainable for pre-order!
2025 Elf Package Preorder right here!
Founders & House owners: Sara & Ashley
What’s Easkey Proper?
Easkey Proper is a female-founded, coastal model that designs elevated jewellery and equipment utilizing genuine boat rope.
When and why did you begin Easkey Proper?
We began Easkey Proper in the summertime of 2021. As seaside and boat fans, the ocean is our joyful place. We needed to create a model that harbored the soul of summer time all yr lengthy. Boat rope is the distinctive component that threads all of our designs collectively and reminds us of salty days on and off the shore.
What excites you most about being a “Funded by LIY” winner?
We love being acknowledged by the sort, fashionable and beneficiant group at LIY. A beautiful buyer of ours and longtime follower of yours was the primary individual to recommend we apply! Probably the most thrilling side is attending to be taught and develop from fellow feminine entrepreneurs just like the group at LIY and different Funded winners!
Inform us about any upcoming launches or new merchandise!
We simply launched a line of crossbody bag straps, constructed from dock line rope! They’re interchangeable and may be simply used on any current bag you have already got!
Founder & Proprietor: Alyssa
What’s Milk & Honey Tallow Firm?
Milk & Honey Tallow Firm is a pure skincare model that sells high-end beef tallow merchandise. We use 100% grass-fed beef tallow and natural oils and botanicals to create luxurious magnificence merchandise.
When and why did you begin Milk & Honey Tallow Firm?
I began Milk & Honey Tallow Firm in January 2024, formally launching a number of months later in June. I used to be a luxurious magnificence chemist for 14 years and left the company world in 2022 to spend extra time with my three younger children. As a lot as I beloved being dwelling with them, I started to overlook having the artistic outlet I had with my job. I had been utilizing tallow for five years, regardless that I had entry to so many luxurious skincare merchandise. I had tried so many skincare merchandise, and nothing actually labored for me. The primary time I attempted tallow I used to be hooked. It improved my pores and skin a lot that I by no means went again. I shortly realized that creating my very own tallow skincare merchandise was the proper method to fulfill my artistic outlet with out sacrificing the time with my children. The thought shortly bloomed right into a small enterprise thought, and I took off working and didn’t look again!
What excites you most about being a “Funded By LIY” winner?
I’ve a background in formulation chemistry however no expertise in working a small enterprise so I’m most excited to be taught from the skilled LIY group. Accessing such a enjoyable, artistic, profitable enterprise is one thing I by no means imagined and I’m so excited to be taught from the very best!
Inform us about any upcoming launches or new merchandise!
My subsequent launch might be a pure deodorant. I even have plans to launch a physique cream, lip balm tubes, and new cleaning soap and lip butter scents this yr.
