On the rebound from a public defeat, ‘$ome $exy $ongs 4 U’ reverts to the sound of the rapper’s breakthrough years

$ome $exy $ongs 4 U, Drake’s collaborative album along with his OVO Sound signee PARTYNEXTDOOR, returns to the murky R&B sound that outlined his breakout years.
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NORMAN WONG/Norman Wong
The CN Tower is the perch from which Drake surveys his affect on the duvet of his 2016 album Views, a turning-point document that made him the streaming age’s definitive famous person. Initially titled Views From the 6, after the nickname of the hometown he claimed to rule, the document and its cowl artwork appeared to channel his need for a boosted sign and even better attain: He’d conquered America, however he needed the entire world. Drake had change into a headliner broadcasting tales of romantic misadventure, closed loops and missed connections, and the album’s distinctly Canadian inventive crew — led by engineer and producer Noah “40” Shebib, with whom Drake co-founded his OVO Sound label — constructed out a diasporic soundbed that pushed his perceptive songcraft to world diffusion. Upon launch, Views debuted within the High 5 of charts in additional than a dozen nations. “I made a profession off reminiscing,” he famous, however the success was simply as a lot about what that perspective opened the door for: a coy aesthetic that used melody as a coded shorthand for sensitivity. Characteristically, the raps have been gangly and a bit awkward, the singing a bit strained and anxious. He was a teen cleaning soap actor turned regional ambassador turned common commodity (actually and figuratively). After being primarily an American artwork kind and product for many years, the entire rap enterprise — outlined largely by its territorial, homegrown, set-reppin’ mentality — had been hijacked by an outlander.
We have been dwelling in a rap world remade in Drake’s picture for therefore lengthy that it is easy to overlook his pop sorcery started with R&B. To start with, he and 40 have been imagining hip-hop songs with the extra atmospheric hallmarks of rap’s sister style, prioritizing texture and temper. “We did not set out with a deliberate ambition to fully break the foundations and have singing and rapping and movement and melody,” 40 mentioned in 2012. “As an alternative it was extra a matter of Drake asking for the drums to be taken out of a observe, or for me to ‘lo-fi’ a complete track, and me initially saying, ‘You may’t take the drums out, the document will not transfer,’ or ‘You may’t take all the highest finish out’ — after which me realizing that I might, and that it might give a novel perspective on his message.” That distinctive perspective modified the sport, however the message step by step modified alongside the best way, too. Final spring when Kendrick Lamar rapped, “I like Drake with the melodies, I do not like Drake when he act robust,” he was pointing to a change that had occurred after Drake’s historic rise: a regression from sentimental beta male passive-aggression to virulent alpha male antagonism. You could possibly say that inflated sense of self price him the most important battle in rap historical past.
Now, on his first full-length launch since struggling practically a 12 months’s value of resounding losses at Kendrick’s hand, Drake dives again into the R&B-infused primordial ooze that birthed him, and away from direct confrontation. The brand new album’s very title, $ome $exy $ongs 4 U, implies a soft-pedaled rollout: the discharge earlier than The Launch, designed to each take a look at the waters post-beef and insulate Drake from any potential blow to his incomes potential. This isn’t the assertion, the messaging suggests, it is a write-off. Underscoring these intentions, the document is a collaboration with the sexed-up singer and fellow self-involved playboy PARTYNEXTDOOR, the primary artist signed to the OVO label; the 2 seem on the duvet in a snowstorm earlier than Absolute World, a skyscraper complicated in PARTY’s Toronto-bordering hometown of Mississauga. PARTY is first billed, however his true worth right here is as backup: Drake would not have to face alone amid backlash, and, in step with the “us versus them” dichotomy of the season, will get to shut ranks with one in all his personal, somebody well-versed within the methods of his realm. On this means he marks his precedence, one consistent with his current lawsuits: reestablish his attain and omnipresence, even on the expense of continuity. There is no such thing as a album Grammy hunt in his future; Kendrick at all times had the important excessive floor anyway. As an alternative, Drake right here makes a calculated play to regain his stranglehold on the document books.
Aubrey Graham is nothing if not expert within the strategic deployment of collaboration. It is a part of the rationale the climactic verse on “Not Like Us” lands so arduous — the assassin’s row of inventive companions from whom he has sapped power overlaps with the infinite checklist of aggrieved associates-turned-foes now attacking him. From the “Yachty cannot offer you no swag” taunt on “Euphoria” to the “You not a colleague, you a “f****n’ colonizer” knockout punch, Kendrick positioned a resonance within the feeling that Drake’s sustained success has relied on the exploitation of American artists, mining their manufacturers and sounds and slang. (Drake’s earlier collaborative tasks with Future and 21 Savage match neatly into the narrative.) As if to counter this pitch, the swag on $$$4U could be very clearly October’s Very Personal. It has all the signatures that 40 famous in 2012: lo-fi’ed songs of movement and melody with much more lows than highs — “very darkish and quiet and muddy and with the vocals slicing by way of like a razor.” Right here, these signatures are even self-referential: in “Gimme a Hug,” Drake takes delight in one in all Lil Durk’s boys revealing he was drilling to the quintessential voicemail R&B of “Marvin’s Room,” and the anti-trickin’ anthem “Spider-Man Superman” samples the Take Care deep reduce “The Actual Her.” As previous and current collide, he’s leaning into specific Drake-isms and their sensations.
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It will be unfair to PARTYNEXTDOOR to name him a non-factor right here. In spite of everything, that is his lane Drake is swerving into, and he’s the stronger, extra distinct vocalist, one to whom seduction and manipulation come extra naturally. That singing voice typically works as an ideal change-up pitch, complementing Drake’s, which might develop monotonous in giant doses. PND slips out and in of songs, dutifully supporting a return to the poisonous lover boy canon he had a hand in pioneering. However on a macro stage, this simply would not really feel like a lot of a partnership. PARTY has one solo track to Drake’s six, and he appears to at all times be following his label boss’ lead, stepping apart to create space for the de facto frontman. Drake takes up all of the oxygen on the opener, “CN Tower“; PND is lowered to hook man on “Moth Balls” and “Wonderful“; and “Deeper,” his standalone second, is adopted by practically quarter-hour with out an look. He’s window dressing, an R&B model staged on the entrance to let onlookers know what to anticipate inside. When you’re inside, the generator of a number of the most insidious earworms in pop historical past takes the chance to remind you of his bona fides.
As Drake’s first transfer after seeing the game-over display for the primary time, $$$4U appears to disclose what attributes he considers most important to his music: the mildness and flirtation that outlined his early work, its enchantment to girls, and a softness towards his paramours that felt unprecedented in mainstream hip-hop. Perhaps this was the humbling he wanted to reevaluate how his songs grew to become, because the rapper and longtime Younger Cash adversary Pusha T put it, so “indignant and filled with lies.” Within the decade since “Hotline Bling” went diamond and “One Dance” grew to become the primary of many Drake chart-toppers, the rapper’s snowballing momentum has produced a self-centered music of hostility, much less in his emotions and extra about knife discuss. The tentpole singles constructed his wall of numbers so excessive they served as fortification for the remainder of his prickly songs, which sneered at anybody seeking to stand in his means; his narrative voice grew more and more myopic and paranoid, reflecting the closed-off self-obsession of a streaming dictator. Initially a pop-rap alchemist pushing a really particular self-pitying romanticism, he has change into noticeably apathetic, pessimistic and scornful in recent times. Most of the time, the targets of his sardonic verses have been the ladies he used to pine for.
As soon as upon a time, there was “Bria’s Interlude” and “Cece’s Interlude,” Alisha, Catya, and Courtney from Hooters on Peachtree — “landmarks of the muses that impressed the music,” Drake referred to as them. By 2023’s For All of the Canines, he appeared to be performed with these tailor-made tales and messages, as an alternative framing the ladies in his name log like line objects in a ledger. “I search one title and find yourself seeing 20 tings,” he rapped on “First Individual Shooter,” “man, I pack ’em on this telephone like some sardines.” All of the sudden, there have been no muses in any respect, a lot much less landmarks for them — solely nuisances, schemers and harpies; textual content threads that moved like fencing matches; defending himself from backstabbers with a metal-plated vest. The broader aggression in his lyrics was mirrored within the music, which largely deserted softness and atmosphere for stabs at Brooklyn drill, BNYX rage, icy entice and even Griselda soul. Solely within the wake of the Kendrick beef, an onslaught that made him out to be a sexual predator, has he appeared to melt his posture.
For many of its runtime, $$$4U oscillates between low-lit foreplay, pillow discuss and club-night two-timing, contemplating the nuances of the numerous noncommittal relationships wherein the 2 males are very clearly emotionally invested. Calling these songs romantic could be a stretch, however they definitely aren’t for all of the canines. A lot of the album is about being the opposite man in a love-triangle situationship; “Crying in Chanel” and “Lasers” each bemoan an ex-boyfriend’s lingering presence in a budding fling. The nearer, “Grasping,” seems like a summation of the vibe, an insatiable enchantment for extra love — or perhaps simply extra recognition. The “all issues to all folks” mandate of the rapper’s empire has some inevitable pitfalls, and it is not a coincidence that straying from the comforts of dwelling results in a number of the worst songs. “Meet Your Padre” is so stilted and cringey it seems like an SNL sketch, and “Die Making an attempt,” a pop-rock ballad constructed round PND earnestly belting out “I am only a caring and passionate man,” could be fully misplaced if not for its temporary however elegant Yebba postscript. The exception on this lot is “Nokia,” a Y2K floor-filler so cheesy it is catchy, which follows by way of on the “preserve making me dance, waving my palms” gauntlet that Drake’s nemesis threw at his ft final 12 months.
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Given Kendrick’s said need to watch Drake’s social gathering die, you would take the deposed Toronto kingpin’s makes an attempt to revive it as a refined act of revolt. Or, perhaps, it is an try to claim his affect the place it is best. “F*** a rap beef, I am tryna get the social gathering lit,” he squeals on “Gimme a Hug.” The track, among the many album’s greatest, is telling, teasing out the place the final Drake sanctuary would possibly lie: the strip membership. He finds consolation within the embrace of the dancers, whom he notably cites by title — Princess, Gigi, Pooh, Pink, Luxurious. Come to the stage and present him some love, he requests. Because the Magic Metropolis dancer Diamond put it within the 2015 documentary Contained in the Atlanta Strip Membership that Runs Hip Hop, “The DJs and the dancers are extra like A&Rs. We all know what we like to bounce to, and we all know a success once we hear it.” One can safely learn $$$4U as a transfer to reconnect with these tastemakers, and to determine them as Drake’s true allies within the trade. The track has an enormous crescendo, shifting from agitated tantrum raps to the devotional hymnal of Aaron Corridor’s “I Miss You.” As he migrates step by step from one to the opposite throughout three completely different beats, it is obvious the place he feels most at dwelling.
However there is not a radio-silent bunker on earth actually freed from “Not Like Us,” which forces this album to confront a brand new actuality. As a result of Drake hasn’t but been keen to brazenly acknowledge defeat nor retreat into self-reflection, the songs on $$$4U are imbued with a residual resentment. The rapper has spent sleepless years guarding himself in opposition to a slew of lurking, faceless character assassins; now that the prophecy has lastly come to cross, he cannot simply transfer on, nor would the world let him. “Misplaced loads of brothers to this dog-ass recreation / What am I purported to do with all that ache?” he yelps on “Small City Fame,” his bereavement tinged with annoyance and disbelief as he returns to the protection of subliminals. “Humorous the way it’s solely b**** n****s which are ready on the boy’s obituary / ‘Trigger if I die, it is these n****s that change into the only real beneficiary,” he raps on “Gimme a Hug.” “And what the f*** are they gon’ do with it? / Have the women up at 29 on stage twerkin’ with a dictionary?”
That is fairly the spin; I laughed out loud after I first heard it, each as a result of it is an amazing joke and patently absurd. The strongest case Drake can presently make for his incumbency is which you could’t shake ass to DAMN. Honesty is slowly beginning to creep again into his perspective as a songwriter on $ome $exy $ongs 4 U, a buoy beside a sinking ship, however there is no such thing as a future if the person cannot be trustworthy with himself. Some soul-searching is required to determine how he made a profession of reminiscing within the first place.