Taylor Swift, pictured throughout certainly one of her final Eras Tour performances in November 2024, is teasing what will probably be her twelfth studio album.
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Emma McIntyre/Getty Pictures
Taylor Swift’s subsequent album will probably be known as The Lifetime of a Showgirl, based on an early-morning shock reveal.
Swifties have been eagerly awaiting information of her subsequent transfer since her record-breaking, 21-month Eras Tour wrapped up in December. However the anticipation — and on-line hypothesis — spiked on Monday, after the star launched a sequence of cryptic social media posts.
First, an official Instagram account run by Swift’s workforce posted a carousel of 12 pictures of varied moments and outfits from her tour. Every of Swift’s albums — or eras — is related to a particular coloration, and in every picture of the slideshow she’s carrying orange.
“Fascinated with when she mentioned ‘See you subsequent period…'” the caption learn, sending followers right into a frenzy.
Across the similar time, the New Heights podcast — which is hosted by Swift’s boyfriend, Kansas Metropolis Chiefs’ tight finish Travis Kelce and his brother, retired fellow footballer Jason Kelce — teased Wednesday’s upcoming episode, writing on Instagram that it’ll have a “VERY particular visitor.”
The accompanying graphic exhibits them sitting on both facet of a suspiciously Swift-shaped silhouette, in opposition to a shiny orange background.
After which, on Monday evening, Swift’s official web site quietly put up a shimmering orange countdown clock set to run out at 12:12 a.m. on Tuesday.
Swift has grow to be identified for rigorously inserting Easter eggs and hidden messages — together with numerical patterns — into every thing from her lyrics to liner notes to style selections. And to this point, she’s launched 11 studio albums.
So the dozen-centric deadline additional fueled followers’ hopes and wildest desires of a brand new album, both the announcement of an upcoming launch or the file itself (as was the case with 2020’s Folklore and Evermore, and the shock album The Tortured Poets Division final April).
Simply after midnight on Tuesday morning, Swift made it official, in a clip posted by New Heights.
“So I wished to indicate you one thing,” she tells the Kelce brothers, opening up a case along with her initials emblazoned in orange, and pulling out a file with the duvet blurred out. “That is my model new album, The Lifetime of a Showgirl.”
The album’s cowl artwork, observe record and even launch date are nonetheless a thriller — leaving followers even hungrier for what they hope will probably be extra particulars within the New Heights episode to be launched on Wednesday night.
Within the meantime, the The Lifetime of a Showgirl vinyl, cassette, CD and poster can be found for pre-sale on Swift’s web site. It says they are going to ship earlier than Oct. 13, however cautions: “this isn’t the discharge date.”
The Lifetime of a Showgirl will probably be Swift’s first new album since she purchased again the rights to her grasp recordings in Might from Shamrock Capital. The non-public fairness group acquired them from music government Scooter Braun, who purchased them in 2019 when he acquired Swift’s first music label, Huge Machine Label Group. That sparked her yearslong quest to re-record her first six albums, releasing them as “Taylor’s Model” alongside beforehand unreleased vault tracks.
In Swift’s announcement about buying her masters, she mentioned the final two albums she had deliberate to re-release — Status and her self-titled debut — “can nonetheless have their moments to re-emerge when the time is true.”
