ZeroBounce has launched its E mail Statistics Report for 2025, offering insights into e-mail consumer habits to assist entrepreneurs optimize engagement. The report, primarily based on a survey of 985 members throughout 4 continents, particulars how people work together with their inboxes and what influences their e-mail preferences.
In keeping with the ZeroBounce survey outcomes, 93% of respondents verify their e-mail every day, with 42% doing so three to 5 occasions per day. Whereas 35% of customers spend lower than an hour managing their inbox, one other 35% dedicate between two and 5 hours every day to e-mail.
The survey highlights that e-mail stays an important software for each private {and professional} communication. Amongst respondents, 79% acknowledged they verify their e-mail for crucial work-related messages, whereas 41% mentioned they primarily search for reductions and promotions from manufacturers.
The examine signifies that relevance is the first driver of e-mail engagement, with 46% of respondents opening emails persistently from manufacturers that ship related messages. Moreover, 67% of customers want shorter emails, whereas 28% are detached to size so long as the content material is tailor-made to their wants.
The report additionally underscores the significance of permission-based advertising. In keeping with the findings, 80% of individuals mark an e-mail as spam if it “appears to be like like spam,” whereas 55% report messages if the sender didn’t request permission to contact them. Moreover, 47% file a spam grievance when an e-mail lacks an unsubscribe choice.
Frequent e-mail campaigns can result in subscriber fatigue, with 43% of respondents stating they unsubscribe from lists when manufacturers e-mail too typically. The survey additionally reveals that whereas 76% of customers verify their spam folders, 25% solely achieve this a number of occasions per yr, and 14% by no means overview it in any respect.
Regardless of the rise of other communication channels, e-mail stays dominant for office interactions. Sixty % of respondents recognized e-mail as their most popular work communication software, surpassing messaging apps and different digital platforms.
The report highlights the rising reliance on cell gadgets for e-mail entry, with 64% of members checking their inbox totally on smartphones. In the meantime, 25% of customers by no means verify their e-mail’s Promotions tab, reinforcing the problem for entrepreneurs to achieve shoppers outdoors of their major inbox.
ZeroBounce emphasizes that understanding these consumer behaviors may also help entrepreneurs craft simpler e-mail campaigns. The corporate gives e-mail validation and deliverability options to enhance inbox placement and reduce spam complaints.
Picture: ZeroBounce
