YouTube has introduced its assist for the NO FAKES Act of 2025, a bipartisan legislative proposal geared toward addressing the misuse of AI-generated content material that simulates a person’s likeness or voice. Launched by Senators Chris Coons (D-DE) and Marsha Blackburn (R-TN), the laws is meant to offer authorized instruments to forestall misleading or unauthorized digital replicas that may mislead audiences or hurt reputations.
In accordance with YouTube, the NO FAKES Act enhances the platform’s broader dedication to accountable AI improvement and content material safety. The corporate describes the laws as a transparent authorized framework to safeguard people’ rights, echoing its assist for associated initiatives just like the TAKE IT DOWN Act.
“For almost twenty years, YouTube has been on the forefront of dealing with rights administration at scale, and we perceive the significance of collaborating with companions to deal with these points proactively,” mentioned Leslie Miller, Vice President of Public Coverage at YouTube. “Now, we’re making use of that experience and dedication to partnership to make sure the accountable deployment of revolutionary AI instruments. We thank Senators Coons and Blackburn, and Representatives Salazar and Dean, for his or her management on the NO FAKES Act, which is in line with our ongoing efforts to guard creators and viewers, and displays our dedication to shaping a future the place AI is used responsibly.”
Collaborative Advocacy for Accountable AI
YouTube has labored carefully with lawmakers and business companions, together with the Recording Business Affiliation of America (RIAA) and the Movement Image Affiliation (MPA), to assist a unified legislative response to the rising issues round artificial media. The corporate factors to its long-standing initiatives akin to Content material ID as foundational efforts in managing rights at scale, which it’s now extending to challenges posed by AI applied sciences.
The platform can be growing new instruments to assist customers detect and management how their likeness is used on YouTube. Amongst these efforts are likeness administration instruments and a pilot program launched with figures within the inventive business to supply early entry to expertise that may establish and handle AI-generated depictions.
YouTube has additionally revised its privateness course of to permit people to submit takedown requests for AI-generated or altered content material that mimics their face or voice. The corporate emphasizes that these steps are a part of its broader technique to forestall misuse and promote belief within the age of AI.
Assist from the Artistic Business
The RIAA additionally expressed its assist for the NO FAKES Act and YouTube’s management within the space of accountable AI deployment. “America was constructed on sturdy particular person protections and liberties, and the bipartisan NO FAKES Act reintroduced in the present day is a part of that unbreakable custom,” mentioned Morna Willens, RIAA Chief Coverage Officer. “By establishing accountable, clear guardrails for digital replicas, the laws will assist each creators and innovators thrive. RIAA thanks YouTube for his or her collaboration and assist of this method, together with their management rolling out new insurance policies and protections with out ready for brand new regulation.”
Willens additionally applauded the bipartisan management behind the invoice, stating, “We applaud Senators Blackburn (R-TN) and Coons (D-CT) in addition to Representatives Salazar (R-FL) and Dean (D-PA) and their many cosponsors for prioritizing this balanced laws, and encourage Congress to move the NO FAKES Act this yr.”
YouTube said that the notification course of outlined within the invoice is vital to serving to platforms differentiate between approved content material and dangerous AI-generated replicas. “With out it, platforms merely can’t make knowledgeable choices,” the corporate famous.
The platform reiterated its name for Congress to move the NO FAKES Act, framing it as important to defending creators and viewers whereas guaranteeing AI is used to empower—not exploit—the digital ecosystem.
