You (You!) Can Apply To Grow to be A Dodge Badassador, However You In all probability Aren’t Badass Sufficient [Update]

As everyone knows, Dodge homeowners are probably the most badass people on the market. Former highschool quarterbacks. Cellphone salespeople. Managers at Outback. It’s a excessive bar, however for those who assume you’re appropriately badass, you could be a part of serving to Dodge see massive gross sales within the coming yr by making use of to be a part of Dodge’s new Badassador Program.

As a “model ambassador with Dodge perspective,” you don’t essentially should know very a lot about vehicles. In keeping with the web site, they’re “in search of passionate fans from a variety of demographics and pursuits. However you’d higher convey your A-game. As a result of repping the legendary Dodge model is the type of uncommon alternative that would put your profession into overdrive.”

That stated, Dodge may be very clear that it’s essential be greater than just a bit badass to make the lower, saying, “We’re in search of some next-level badassery right here.” So for those who can solely serve common badassery, you’re going to should search for a job elsewhere. Just one tattoo involving flames? Get out of right here. No damaged bones from grime bike, bike or snow machine-related accidents? Yawn. A number of pairs of close-toed sneakers? Who do you assume you might be, Jaguar?

If you happen to’re the type of badass who’s lower out for a Badassador function you have already got your goatee trimmed, your favourite Dale shirt on, a Smith & Wesson in your hip, a Coors Gentle in you hand. You eat, sleep, breathe and bleed gasoline, which might be a priority in your docs for those who ever visited a health care provider or any type sooner or later within the final decade. And also you higher imagine it’s essential love America.

Besides as a substitute of shilling Challenger Hellcats, you’ve bought the brand new Charger, which is both electrical or has a six-cylinder underneath the hood. Don’t fear, although, there’s additionally the Dodge Hornet, which exists. Dodge additionally nonetheless sells the Durango, which you can nonetheless get with a V8 for 2025. In reality, you possibly can nonetheless get a number of variations of the Durango Hellcat with names akin to Hammerhead, Silver Bullet, and Brass Monkey. So it’s not precisely the lineup you might keep in mind from a couple of years in the past.

That stated, there’s extra to being a Dodge Badassador than having questionable scars and a big sun shades assortment. You could have actual duties which can be spelled out while you click on apply. As a Badassador, the web site says you’ll be anticipated to:

• Rep the Dodge Model as an official Dodge Badassador to your present viewers in your present social platforms
• Develop and pitch your authentic content material concepts to Dodge representatives
• Fulfill a schedule of authentic Dodge Badassador content material created by you
• Develop your viewers by leveraging your unique, VIP entry to Dodge sources to create your contemporary, extremely participating content material
• Earn the chance to have your content material shared on official Dodge platforms
• Advance your influencer standing and expertise

Yep, for those who thought you’d have the ability to do all of this with out advancing your influencer standing, you’d be sorely mistaken. So that you higher deal with that for those who don’t wish to be fired. Earlier than you start the applying, although, Dodge has a warning for you:

WARNING! This isn’t for the faint of coronary heart…we imply enterprise. And by enterprise, we imply a possible collaboration with some next-gen badasses. Inform us who you might be, why you’re right here, and the way YOU outline the Brotherhood of Muscle.

One factor you received’t see on the applying, which is essentially simply primary contact data, socials and some questions on who you might be and your expertise, is any point out of cash. As a model ambassador, you’ll be spending time selling the model, so that you need to be paid, however perhaps Dodge expects you to work totally free? Issues aren’t going nice at Stellantis, however certainly Dodge isn’t going to tug the “we pay you in expertise” card within the yr of our Lord, two thousand and twenty-five, is it?

I’ve reached out to Dodge for clarification on what it plans to pay its Badassador, however a consultant was not instantly obtainable for remark. In the event that they get again to me, I’ll be sure you replace, whether or not it’s cash, stacks of Grizzly dip cans or if badassary is its personal reward.

Replace 1/24/2025 4:05 p.m.: Dodge replied saying, “This system will present the numerous perks listed within the launch, together with free Dodge gear and swag, entry to Dodge autos and extra; there may be not monetary compensation.”