Apple is reportedly weighing up a doubtlessly main change to its digital assistant: powering a revamped Siri with Google’s Gemini synthetic intelligence instrument.
In accordance with Bloomberg, the businesses are in early discussions a couple of partnership that might reshape Apple’s AI technique for the iPhone, iPad and Apple’s different merchandise. Whereas no settlement is in place, the talks sign Apple’s rising urgency to maintain up within the generative AI race.
Siri, as soon as a pioneer, has lagged behind its voice assistant rivals. Apple had deliberate to roll out a better, AI-driven Siri in 2025 as a part of its Apple Intelligence initiative, however executives delayed the launch till spring 2026, admitting the early model wasn’t dependable sufficient to ship. That setback has left Apple at an obstacle whereas Samsung, Microsoft and Amazon push forward with AI assistants which are extra conversational and succesful.
Apple has lengthy prided itself on controlling the applied sciences that make its merchandise distinct, however generative AI has confirmed more durable to grasp internally. To bridge the hole, Apple has leaned on companions: right this moment’s Siri can already route sure requests to OpenAI’s ChatGPT when its personal fashions fall quick, and later this 12 months, Apple Intelligence is about to improve that integration with GPT-5. You’ll name on ChatGPT for writing assist, picture understanding and sophisticated questions immediately by means of Siri, Writing Instruments and Visible Intelligence.
That reliance underscores the truth that Apple’s personal fashions aren’t but aggressive on the identical scale as its rivals.
Apple is reportedly exploring further choices, together with Anthropic’s Claude and, most prominently, Google’s Gemini. A cope with Google would not simply inject superior capabilities into Siri, it could echo a long-running partnership between the 2 corporations. Google already pays billions yearly to stay the default search engine on Safari, and a Gemini deal may lengthen that relationship into Apple’s core AI expertise.
If the talks advance, we might even see a really completely different Siri emerge within the coming years: one much less constrained, extra conversational and powered by the identical AI that underpins Google’s personal merchandise.
Apple and Google did not instantly reply to requests for remark.
(Disclosure: Ziff Davis, CNET’s mother or father firm, in April filed a lawsuit towards ChatGPT maker OpenAI, alleging it infringed Ziff Davis copyrights in coaching and working its AI techniques.)
