In the event you’re severe about turning content material right into a pipeline, an eBook is among the only advertising and marketing instruments.
Not like a weblog publish that disappears within the feed or a social replace with a 24-hour shelf life, an eBook positions your model as an authority, generates leads, and creates evergreen worth you may repurpose.
What used to require a writer and months of prep is now quick, reasonably priced, and absolutely in your management. With trendy doc creation software program like Google Docs, Scrivener, or Adobe InDesign, you may plan, design, and ship a professional-grade eBook in days. Pair it with the proper distribution technique, and your content material turns into a scalable advertising and marketing asset — one that draws prospects, nurtures them by the funnel, and drives measurable income.
If constructing an eCommerce technique on your eBooks is in your 2025 roadmap, that is the place to begin.
What’s an eBook?
An eBook is a digital model of a e-book that may be learn on digital gadgets corresponding to eReaders, tablets, smartphones, or computer systems. eBooks usually embody interactive options, adjustable fonts, and built-in dictionaries. Frequent codecs embody EPUB, PDF, and MOBI.
In the event you look eBook up within the dictionary, you’d discover the next:
Noun: A e-book composed in or transformed to digital format for show on a pc display or handheld gadget.
Fairly easy. An digital e-book; an eE-book.
TL;DR: Every little thing you’ll want to learn about eBooks
- What’s an eBook? It’s a non-editable, reflowable digital file (like EPUB, AZW, or PDF) that may be learn on telephones, tablets, eReaders, and computer systems.
- How does an eBook work throughout gadgets? Codecs like EPUB modify to display sizes, whereas PDFs protect mounted layouts.
- Which eBook format must you use? EPUB for compatibility, AZW for Kindle publishing, and PDF for advertising and marketing or B2B property.
- Why are eBooks precious in 2025? They’re moveable, eco-friendly, cost-effective, and immediately accessible, nice for each readers and companies.
- How do you create an eBook from scratch? This information walks by planning, writing, designing, formatting, and changing your content material step-by-step.
- What’s the easiest way to publish and promote an eBook? Use Amazon KDP for attain, or promote direct by way of your web site utilizing EPUB or PDF codecs.
- How do you promote an eBook successfully? Leverage e mail campaigns, touchdown pages, social media, and influencer partnerships to maximise downloads and engagement.
To have a greater understanding of what an eBook actually is, let’s check out the traits of an eBook.
What are the traits of an eBook?
For starters, eBooks are recordsdata that you would be able to learn on a digital gadget — a pill, smartphone, laptop, and many others. However once more, contemplating different recordsdata can be learn on digital gadgets (e.g., Phrase paperwork), eBooks have particular traits that differentiate them.
eBooks shouldn’t be editable
One distinct attribute of an eBook: the textual content shouldn’t be editable. An eBook ought to all the time be transformed right into a format that ensures it’s uneditable. With 1000’s of individuals getting access to it on digital gadgets, folks might probably change any content material with out the writer’s permission. So, to be able to qualify as an precise eBook, textual content shouldn’t be in a position to be modified in any method, similar to a paperback e-book.
eBooks are reflowable (with an exception)
One other vital attribute is that true eBooks ought to be reflowable. Which means it doesn’t matter what the dimensions of the display you’re viewing the eBook on, it should all the time suit your display; textual content will stay formatted with line breaks and chapters and pictures will resize to suit the proportions of the gadget you’re studying on.
There’s one exception although: PDFs. Contemplating PDFs can’t be edited, however they aren’t reflowable, they technically don’t qualify as eBooks in keeping with the traits that differentiate eBooks. However with companies making the most of the benefit of PDF downloads and distribution, PDFs have turn into “unofficial” eBooks and are nonetheless broadly used eBook codecs.
What are the most typical eBook codecs?
In the event you had been to seek for eBook codecs, you’d come throughout fairly just a few choices. Dozens truly. Nevertheless, the chance of truly utilizing many of those codecs is fairly slim. To maintain it easy for you, we’re going to simply check out the three which can be identified for his or her ease of use and talent for use in a format that’s broadly distributed: EBUP, AZW, and PDF.
EPUB (.epub)
An EPUB, or digital publication, is essentially the most broadly supported format and could be learn on quite a lot of gadgets, together with computer systems, smartphones, tablets, and most eReaders (besides Kindles). EPUB recordsdata are reflowable, which make them true eBooks and simpler to learn on small gadgets.
AZW (.azw)
AZW recordsdata had been developed by Amazon for its Kindle eReaders. These recordsdata can retailer complicated content material like bookmarks, annotations, and highlights. However use of AZW recordsdata are restricted to Kindles or gadgets with Kindle apps. Additively, they’ll solely be accessed from the Amazon on-line bookstore.
PDF (.pdf)
A PDF, often known as a conveyable doc format, isn’t technically a true eBook in keeping with our definition, however it’s the format most individuals are acquainted with. Created by Adobe, PDFss are identified for his or her ease of use and talent to carry customized layouts. As a result of they maintain their format and aren’t reflowable, they are often tough to learn on a small display. Regardless of this, they’re nonetheless one of the vital generally used eBook codecs, particularly by entrepreneurs.
Construct polished content material quicker with the proper instruments
Whether or not it’s drafting an inside report, designing an eBook, or collaborating on gross sales collateral, doc creation software program retains groups productive and constant. The most effective instruments streamline writing, formatting, and design so your content material seems skilled throughout each channel.
On G2, professionals share critiques of doc creation software program that assist companies create, edit, and handle paperwork effectively, from fast drafts to publish-ready property.
EPUB vs. AZW vs. PDF: Which eBook format must you select?
Choosing the proper format impacts how simply your eBook could be learn, shared, and offered. Right here’s how the highest three evaluate:
| Characteristic | EPUB | AZW (Kindle) | |
| Reflowable | ✅ Sure | ✅ Sure | ❌ No |
| Editable | ❌ No | ❌ No | ❌ (if exported correctly) |
| System compatibility | Most gadgets and apps | Kindle + Kindle app solely | Any gadget with a reader |
| Superb for | Common sharing | Promoting on Amazon | Enterprise and advertising and marketing content material |
| Structure flexibility | Medium (reflow-first) | Medium | Excessive (locked format) |
| Interactivity | ✅ Helps hyperlinks/media | ✅ Helps Kindle options | ⚠️ Restricted |
Need vast distribution? Use EPUB. Publishing on Amazon? Go together with AZW. Designing a lead magnet or B2B obtain? PDF wins.
Why ought to entrepreneurs create an eBook?
In the event you’re contemplating making an eBook, it’s more than likely for one among two causes:
- Self-publication functions
- As a part of your advertising and marketing technique
Regardless of the case could also be, let’s take a look at why you need to transfer ahead with making an eBook.
Self-publication
Whether or not it’s a analysis paper or just a e-book you’ve been engaged on, self-publishing an eBook is a superb thought for anybody trying to share their concepts with the world. Undecided learn how to publish an eBook? Do not let that stand in your method; it is fairly simple and definitely worth the effort. Given the truth that eBooks are shareable and simply accessible to readers, new writers can broaden their viewers by sharing their eBooks on-line.
They’re additionally a good way to realize confidence in your particular material and enhance your writing expertise. Creating an eBook to teach readers means that you can broaden your information on the subject, set up your experience, and develop your writing and enhancing expertise alongside the best way.
Advertising and marketing technique
eBooks have gotten more and more common as a part of advertising and marketing methods. It is because content material is the spine of inbound advertising and marketing, and the standard of that content material could make or break an inbound advertising and marketing technique. Relating to mastering your technique, understanding what sort of content material works finest in every stage will enable you to efficiently plan your inbound advertising and marketing technique.
eBooks are notably nice property within the entice stage of the inbound advertising and marketing technique. They create model advertising and marketing consciousness and supply worth to guests (potential clients) by giving them one thing that’s helpful to them. In the event you handle to do it proper, you may flip these guests into leads by gathering their contact particulars and shifting them to the convert stage.
As a marketer, writing an eBook is a superb alternative to be the one-stop store that readers need. With informative, precious content material, you’ll entice strangers to your web site and supply your organization with potential leads. How do these guests turn into leads, you ask? In the event you collect their contact data, corresponding to their e mail addresses. A terrific instance of how efficient eBooks could be in your advertising and marketing efforts.
eBook market traits and stats (2025)
The digital publishing world isn’t slowing down. In reality:
- The income within the eBooks market globally is projected to succeed in US $14.92 billion in 2025.
- From 2025 to 2030, the eBook market income is projected to develop at a compound annual charge of 1.24%, reaching an estimated $15.87 billion by 2030.
- On common, every consumer is predicted to generate round $13.97 in income.
- General, the eBook business continues to realize momentum as customers more and more flip to digital, moveable, and environmentally acutely aware studying choices over conventional print codecs.
What are the advantages of eBooks?
With eBooks launched to the world of studying, have you ever ever questioned what might probably make them higher than conventional paperback books? I’ve, and listed here are only a few of the advantages of eBooks:
eBooks save house
Some individuals are lucky sufficient to have massive libraries to retailer their books. However for the bookworms who don’t have that further room, eBooks save an incredible quantity of house by permitting readers to retailer 1000’s of books on one gadget. No extra trying to find house to retailer your new books.
eBooks get monetary savings
I do know this one caught your eye, as a result of who doesn’t need to get monetary savings? With no manufacturing or transport prices, eBooks are cheaper than paperback books. The common value of an eBook rings in at lower than $5, whereas paperback books are typically greater than $10. May not seem to be a lot, however it provides up for those who’re an avid reader.
eBooks save the surroundings
Fairly probably my favourite advantage of eBooks. The book-printing business consumes 16 million tons of paper annually; that’s 32 million bushes. And don’t get me began on the quantity of air pollution that factories launch into the air. Speak about an unlimited carbon footprint.
With eBooks making up round 30 p.c of e-book gross sales, they not solely save power and cut back air pollution, however in addition they save roughly 9.6 million of these 32 million bushes yearly! It is a win for everybody.
eBooks are moveable and handy
Something that makes life simpler for folks is engaging, and comfort is an actual crowd pleaser. eBooks are moveable AND handy. With a supported eBook gadget, you may have a library at your fingertips. Carrying round your favourite books in your iPad, eReader, smartphone, or pill (all light-weight gadgets!) sounds quite a bit simpler than lugging round a thousand paperback books for those who ask me.
Immediately obtain eBooks
These days, when folks need one thing, they need it now. You should buy an eBook from nearly anyplace on any eBook-supported gadget with the contact of a button and obtain it immediately. No extra driving to the shop and wandering round for hours, shuffling by the handfuls of bookshelves, or ready on your order to reach. You possibly can simply entry eBooks anytime and anyplace, and begin studying straight away.
You possibly can change the font dimension of an eBook
Relying on the format (excludes PDF), you may change the font dimension of an eBook. That is particularly interesting to those that have a tough time seeing. No extra squinting or reaching on your glasses. It’s good and straightforward to customise your font dimension with an eBook.
Though you may’t change the font dimension of a PDF eBook, you continue to can zoom in in your gadget. Not as handy, however nonetheless one thing you may’t do with a paperback e-book.
eBooks are searchable
Not like paperback books, eBooks are simply searchable. As an alternative of flipping by the pages looking for a favourite quote or a part of the story, you may return by looking out key phrases to seek out the part of your e-book you had been searching for. That is particularly useful whenever you’re studying lengthy books that will take hours to flip by searching for a selected web page.
How do you create an eBook? Step-by-step information
It may be overwhelming studying learn how to make an eBook, however they’re truly pretty simple to place collectively and promote with a bit steerage.
1. Outline your viewers and objective
The method begins with defining your targets and viewers.
Ask: “Who is that this for?” and “What do I need it to do?”
Is that this a lead magnet? A thought management piece? A monetized product?
Realizing these items will then let you select a subject that won’t solely curiosity your viewers, but in addition fulfill the rationale you’re writing the eBook within the first place.
2. Select your subject and title
Use long-tail key phrases that replicate reader intent.
Instance: “Easy methods to Construct a Lead-Gen Funnel With eBooks”
When you’ve chosen a subject, select a selected title to drag in your readers. It must also give them a cause to need to learn your eBook; a obscure title received’t get you very far.
3. Construct your define
From there, start outlining your eBook by planning an efficient introduction, breaking it into chapters, and inserting applicable calls to motion all through. Creating this define will prevent time when you begin writing.
Break the e-book into:
- A hooky intro
- 3–6 core chapters
- Calls-to-action (CTAs)
- Last abstract or guidelines
Writing your eBook ought to be enjoyable. That is your likelihood to point out readers that you just’re an knowledgeable on the topic you’re writing about. Embrace particulars, be inventive, and present them what you’re manufactured from. Make sure you proofread when you’re performed!
4. Write with readability and voice
Hold it conversational however authoritative. Use examples. Anticipate reader questions.
5. Design it properly
Subsequent comes the design. From colour to visuals to branding and font, the design of your eBook ought to complement the content material it should embody. Your title ought to pull the reader in, however the design ought to assist with that too. As you could have seen, creating advertising and marketing content material requires a number of steps and groups coming collectively to create a brand new piece of content material. Some firms use a content material advertising and marketing platform to speak effectively between initiatives.
Use Canva, InDesign, and many others. to type your eBook. Deal with:
- Readable fonts
- Robust distinction
- Whitespace + visuals
To make your eBook seem simple to learn, contemplate the formatting too; break up giant blocks of textual content with lists and visuals.
6. Convert your file
Lastly, you’ll need to convert, publish, and promote your eBook! You’ve put lots of thought into it, in addition to invested lots of time in it. So selling it is a vital step. You need to be certain that your eBook is seen and skim. Making a touchdown web page, utilizing social media advertising and marketing, and incorporating your eBook in your weblog technique are all easy, but efficient, methods to begin selling your eBook straight away.
The place are you able to promote your eBook on-line?
Now that you just’ve made an eBook, it’s time to promote it. One of many best methods to distribute your eBook is to promote it immediately out of your web site. You possibly can simply promote PDFs and EBUBs in your web site, however you’ll want to give guests directions on learn how to obtain your eBook.
One other excellent place to begin: Amazon. In 2017, Amazon led eBook gross sales within the indie self-published, small/medium publishers, and massive 5 revealed classes. So for those who’re trying to attain the most important market, get your eBook on Amazon.
Another retailers dominating eBook gross sales embody Apple, Kobo, and Nook.
In the event you get your eBook on these websites, you’ll be promoting them like loopy very quickly.
How will you promote and distribute an eBook successfully?
From a advertising and marketing standpoint, you’ll need to spend so much of time selling and distributing your eBook in quite a lot of methods. Since you’re trying to attain a large viewers together with your eBook, you’ll need to not solely promote the eBook in your web site’s homepage, but in addition plan to distribute it by different retailers as properly.
A couple of easy methods to begin selling your eBook straight away are:
- Together with your eBook in nurture or e mail drip campaigns
- Scheduling common social media posts with quotes and hyperlinks to your eBook
- Utilizing influencer advertising and marketing to advertise your eBook
- Writing e mail and telephone scripts about your eBook for chilly outreach
The record goes on and on, however when it comes right down to it, the extra publicity you may get on your eBook, the extra readers you’ll entice. Take into account the examples above to get you began, however don’t be afraid to spend a while brainstorming inventive distribution and promotional techniques, both.
Promotion and distribution techniques
As soon as your eBook is completed, your job’s solely half performed. Now it’s time to get it in entrance of the proper folks.
E mail campaigns
- Use a drip sequence to nurture leads with chapters or highlights
- Add obtain hyperlinks to onboarding emails and newsletters
- Phase based mostly on pursuits and habits
Touchdown pages
Create a standalone lead-gen web page with:
- A compelling headline
- Sneak peek or excerpt
- Social proof
- Lead type or immediate obtain
Social and influencers
- Run promo posts throughout LinkedIn, Instagram, and Twitter/X
- Accomplice with area of interest influencers or micro-creators to unfold the phrase
Chilly outreach
Use the eBook as a dialog starter:
“Hey [Name], I put collectively a information on [Topic] — thoughts if I ship it your method?”
Tip: Monitor downloads and CTAs with UTM parameters and conversion occasions.
What gadgets are finest for studying eBooks?
You possibly can learn an eBook on virtually any digital gadget. However not all studying experiences are created equal.
Normal gadgets:
- Smartphones & Tablets: Good for informal studying; not all the time nice on the eyes.
- Laptops & Desktops: Superb for PDFs or research-heavy content material.
- Apps: Kindle, Apple Books, and Google Play Books help most codecs.
Lately, although, an digital reader (eReader) was developed particularly for studying and storing eBooks. An eReader is just a handheld gadget on which eBooks could be learn.
Among the hottest eReader gadgets embody:
- Amazon’s Kindle
- Rakuten’s Kobo
- Barnes & Noble’s Nook
A few of these gadgets had been made with built-in lighting in order that readers can proceed to learn as soon as they not have entry to mild.
eReaders just like the Kindle, Kobo, and Nook had been made for bookworms. Right here’s why they’re nonetheless common:
- Battery life that lasts weeks
- No display glare in daylight
- 1000’s of books saved on one gadget
- Distraction-free studying (no emails or notifications)
You can begin studying in your Kindle on the seashore and choose up proper the place you left off in your telephone later. Fairly seamless.
Regularly requested questions (FAQs) about eBooks
Have extra questions? Discover the solutions right here.
Q1. How do EPUB, AZW, and PDF differ?
The principle distinction between EPUB, AZW, and PDF is format compatibility and options. EPUB is an open, reflowable format supported by most eReaders. AZW is Amazon’s proprietary Kindle format with DRM choices. PDF preserves mounted layouts and is finest for paperwork requiring precise formatting.
Q2. What gadgets help studying eBooks?
Gadgets that help studying eBooks embody devoted eReaders like Amazon Kindle and Kobo, tablets corresponding to iPad and Samsung Galaxy Tab, smartphones operating iOS or Android, and computer systems with eBook software program. Many sensible TVs and sensible shows additionally supply fundamental eBook studying apps.
Q3. Why ought to I create an eBook for advertising and marketing or publishing?
Create an eBook for advertising and marketing or publishing to succeed in a world viewers, set up authority, and generate leads. eBooks are cost-effective to provide, simply distributed on-line, and supply long-term visibility. They may also be repurposed into weblog posts, infographics, or movies for prolonged content material worth.
This autumn. The place and the way can I promote or distribute an eBook?
Promote or distribute an eBook by on-line marketplaces like Amazon Kindle Direct Publishing, Apple Books, and Kobo Writing Life, or by way of your individual web site utilizing eCommerce instruments. You too can distribute by e mail advertising and marketing, social media promotions, and content material partnerships to succeed in focused audiences.
Q5. What codecs do eBooks are available in?
eBooks are available in codecs corresponding to EPUB, MOBI, AZW, and PDF. EPUB is broadly supported and reflowable, MOBI and AZW are used totally on Amazon Kindle gadgets, and PDF preserves mounted layouts, making it superb for graphic-rich or design-specific publications.
Q6. How is an eBook totally different from a PDF?
The principle distinction between an eBook and a PDF is format flexibility. eBooks, in codecs like EPUB or MOBI, are reflowable and adapt to display dimension, making them superb for numerous gadgets. PDFs preserve a set format, preserving precise formatting however limiting readability on smaller screens.
Q7. What are the advantages of eBooks?
The advantages of eBooks embody immediate supply, portability, and adjustable studying options. eBooks could be downloaded worldwide, saved in giant portions on a single gadget, and supply choices like font resizing, search features, and built-in dictionaries for enhanced studying comfort.
Bookmark this second
Properly, what do you assume? Do you’re feeling like you recognize all the pieces you’ll want to learn about eBooks? I hope so!
We’ve lined what makes an eBook an eBook, eBook codecs, common eBook gadgets, advantages of an eBook, why and learn how to make an eBook, and learn how to buy, promote, and distribute an eBook.
In the event you’re serious about studying extra about eBooks, you’ll want to verify again for brand spanking new updates and new articles.
Able to create designs that look nearly as good on display as they do in print? Discover the finest desktop publishing software program and begin your subsequent challenge right now.
This text was initially revealed in 2018. The content material has been up to date with new data.
