Volkswagen remains to be attempting to determine itself out in any case these years, and the transition to electrical propulsion is not serving to with the model’s id disaster. Because the launch of the ID 3 in Europe again in 2017 the model has been all-in on utilizing the ID prefix for its electrical autos. This week, nonetheless, Martin Sander—Board of Administration member in command of gross sales and advertising and marketing—informed German publication Auto und Wirtschaft that the model could be reverting to traditional names for its EVs beginning in 2026, studies Carscoops. The upcoming ID 2 (pictured above because the 2023 GTI variant idea) might truly see the transition of the Polo to electrical, a nameplate celebrating 50 years in existence. Apparently Volkswagen discovered that the ID names have been complicated to customers, who have been used to the standard VW nomenclature.
It would not take a genius to grasp that VW nameplates courting again to the Nineteen Seventies, like Passat, Golf, Jetta, Polo, or Lupo have model fairness and customers do not essentially need to be taught a brand new naming system. By conserving the identify the identical you may seize returning clients who cherished these automobiles prior to now. It is principally free advertising and marketing accomplished by your individual firm over the a long time. Volkswagen fumbling their very own recognizable names in an period of alphanumeric sludge naming was a completely unforced error, and it is about time they discovered from their errors. With a purpose to get common automobile patrons to transition to electrical autos, Volkswagen must make the shopping for expertise as acquainted as attainable. Most individuals are resistant to alter, so why give them a possibility to go elsewhere?
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To this point the ID identify hasn’t actually made inroads within the U.S. market, so it would not seem to be VW has a lot to lose by dropping the naming scheme. VW of America has solely imported the lackluster ID 4 crossover and the ID Buzz van, whereas different markets have seen the ID 5 and ID 6 SUVs and the ID 7 sedan. VW had deliberate to push the ID 2 and ID 1 metropolis and supermini automobiles (previewed by the ID.Every1 idea above) within the coming years, however now they’re going to have a possibility to convey again the much-beloved Polo and Lupo names, or even perhaps the excitable Up! mannequin.
With Volkswagen already engaged on an all-electric next-generation Golf, it is smart for that automobile to steer the motion right here within the states. We in all probability will not see the smaller fashions any time quickly. I, for one, am excited a few return to precise automobile names. I hope Volkswagen is the trendsetter right here and we start to see the quantity letter automobiles begin to go away different manufacturers’ stables as nicely.
