Tomorrowland’s 2025 livestream has formally damaged TikTok‘s all-time viewership file, drawing greater than 74 million distinctive viewers throughout each of its weekends to change into the platform’s “largest ever dwell occasion,” in response to a press launch issued by the competition.
The outcomes mark a serious leap from Tomorrowland’s 2023 livestream, which attracted 16 million viewers, in response to TikTok. The record-setting occasion allowed followers around the globe to expertise the occasion dwell from Increase, Belgium by means of a devoted #Tomorrowland hub that featured round the clock units, unique backstage content material, interactive experiences for followers and collaborations with artists and creators.
“Digital music is likely one of the largest genres on TikTok, and Tomorrowland is a really distinctive expertise that showcases digital music in all its glory,” mentioned Michael Kümmerle, World Head of Music Partnership Improvement at TikTok. “Because of the resilience and exhausting work of your complete Tomorrowland group, this 12 months’s competition rose from the ashes to create unforgettable moments that will probably be remembered ceaselessly.”
This 12 months’s most-watched artists on TikTok LIVE have been Belgian techno famous person Charlotte de Witte, Dutch EDM icon Martin Garrix and Norwegian mainstay Alan Walker. All mentioned and finished, the TikTok neighborhood amassed a staggering 2.4 billion views of #Tomorrowland content material through the two weeks, making Tomorrowland the most important competition account on TikTok with over 9.2 million followers.
“This holistic international partnership has taken Tomorrowland on TikTok to a brand new degree,” Kümmerle added, “making it one of many strongest music accounts on the platform, and creating unimaginable impression, engagement and worth—each on- and off-platform—for the artists taking part in and supporting this superb marketing campaign. We look ahead to creating many extra unimaginable experiences with Tomorrowland as their official content material companion.”
Comply with Tomorrowland:
X: x.com/tomorrowland
TikTok: tiktok.com/@tomorrowland
Instagram: instagram.com/tomorrowland
Fb: fb.com/tomorrowland
