Threads exams a method to share long-form textual content on the platform

Threads is testing a brand new function that makes it straightforward to share long-form textual content on the social community, Meta confirmed to TechCrunch on Thursday. The function lets customers connect a block of textual content to a publish as an alternative of making a thread of a number of completely different posts when trying to share extra in-depth ideas and concepts.

App researcher Radu Oncescu first noticed the brand new “textual content attachment” function on iOS and shared a screenshot of it. Based on the app’s description of the brand new function, it’s designed to permit customers to “connect longer textual content and get artistic with styling instruments to share deeper ideas, information snippets, guide excerpts, and extra.”

The flexibility to share long-form content material may assist Threads retain creators and writers who need extra distribution for articles that might in any other case be posted on their blogs or publication platforms like Substack. The function additionally removes the necessity for workarounds when trying to share textual content that goes past the phrase restrict for posts, equivalent to sharing a screenshot of a block of textual content in your telephone’s Notes app.

Threads person Robert P. Nickson shared a publish utilizing the function to point out what it seems wish to viewers. A snippet of the long-form textual content is displayed in a grey field inside the publish, which individuals can then click on on to learn and scroll by means of the complete content material.

Threads competitor X already presents a method for customers to share long-form content material on the platform with “Articles.” Whereas X’s function is barely out there for Premium subscribers, Threads’ function is accessible to everybody, however that might change sooner or later.

Moreover, Threads solely permits customers to share textual content, whereas X’s lets individuals incorporate pictures and movies. Contemplating that the function continues to be within the testing part, it’s attainable that Threads may add assist for multimedia sooner or later.

Meta says it plans to convey this to extra customers sooner or later.

Help for long-form posts is the newest addition amongst a collection of latest options Threads has launched over the previous 12 months, together with DMs, fediverse integrations, customized feeds, AI enhancements, and extra.

Threads not too long ago topped 400 million month-to-month energetic customers simply two years since its launch. X, however, has north of 600 million month-to-month energetic customers, in accordance to earlier statements made by former CEO Linda Yaccarino.