Saturday, August 2, 2025

Skoda banking on new fashions to reverse gross sales slide

Skoda expects a gross sales restoration in Australia over the approaching years as new merchandise proceed to hit the native market.

After hitting a report 7999 Australian deliveries in 2023, Skoda gross sales dropped by 37 per cent final yr to only over 5000. The pattern has continued into 2025 – Skoda offered 1100 automobiles over the primary three months of this yr, down 29 per cent on the identical interval in 2024.

Nevertheless, new director Lucie Kuhn is forecasting an imminent restoration, as new automobile consumers are drawn to the Czech model’s recent mannequin lineup.

Up to date variations of the Kamiq and Scala arrived Down Below final yr, whereas the second-generation Kodiaq SUV and facelifted Octavia RS have simply landed.

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Wanting forward, the Octavia is set to achieve fuel-saving mild-hybrid know-how by the tip of the yr, and Skoda is gearing as much as launch the Elroq electrical SUV and facelifted Enyaq, each of that are as a result of land within the fourth quarter of 2025.

Plug-in hybrid (PHEV) variations of the Kodiaq and next-generation Excellent will even arrive both later this yr or within the early phases of 2026.

“This yr we’re slowly recovering,” Ms Kuhn advised CarExpert on the launch of the brand new Kodiaq and Octavia RS.

“Final yr… we had a whole lot of vehicles in inventory attributable to the decrease complete market demand and a whole lot of pre-facelift and outgoing fashions to promote out. Merely stated, final yr was a metamorphosis from the outdated era to the brand new one.

“The method began in March 2024 and is ongoing till at the moment. Proper now, we’re nearly on the finish of this course of.

“The final two fashions – Excellent after which adopted by the brand new EVs – are arriving. So this yr, we are going to actually benefit from the latest portfolio we’ve ever had. It’s all refreshed.”

Skoda Australia is anticipating extra than simply an uptick in gross sales, as an alternative hoping to surpass the heights of 2023 regardless of a cooling new automobile market.

“Most likely. For those who’re talking of round 10,000 items – very near it,” Ms Kuhn stated when requested if Skoda anticipated to push for a brand new gross sales report in Australia.

“However for this yr, I feel that’s not reasonable.”

Skoda was ranked thirtieth for complete gross sales in Australia final yr, behind the likes of Porsche, Land Rover, and Volvo.

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