When Emma Dickison entered the franchising world, she wasn’t chasing a company title; she was merely attempting to help her household. A single mother with a background in historical past and schooling, Dickison took a job with a little-known franchise model known as Blockbuster in 1990, then simply 150 areas sturdy. Fourteen years later, she’d helped develop it into a world juggernaut with over 8,800 areas and greater than $1 billion in annual gross sales.
“I fell in love with franchising,” she says. “If my dad and mom had entry to this mannequin after they ran their small enterprise, it might’ve been a present. Franchising supplies the community and help impartial enterprise homeowners usually lack.”
Immediately, Dickison is CEO and president of Dwelling Helpers Dwelling Care, a model ranked #489 on Entrepreneur‘s 2025 Franchise 500. She joined Dwelling Helpers greater than a decade in the past, and her private mission {and professional} expertise seamlessly align. She was not too long ago appointed to the Worldwide Franchise Affiliation‘s board of administrators — certainly one of 16 new members elected in 2025 — capping off a profession constructed on innovation, empathy and impression.
“Our job is to allow them to inform their story — after which present the help they want.”
Dickison’s connection to caregiving has been lifelong. Whilst a younger lady, she helped her household help family members via severe well being challenges, together with strokes, most cancers and the consequences of getting older. Her grandmother lived at dwelling for 18 years following a collection of strokes, cared for by the household. Immediately, Dickison is as soon as once more navigating caregiving firsthand, serving to handle in-home hospice look after her mother-in-law.
“Though I do that for a residing, it is nonetheless arduous when it is your personal household,” she says. “But it surely jogs my memory that, for most individuals, that is their first expertise with caregiving. They’re emotional, overwhelmed. Our job is to allow them to inform their story — after which present the help they want.”
That blend of empathy and entrepreneurial drive is a part of what’s made Dickison a revered chief within the franchising area. Along with Blockbuster, the place she rose to nationwide director of franchise operations, she was vice chairman of franchise providers at Sylvan Studying, labored with the Dwelling Care Affiliation of America as board president and spent six years on the IFA’s Girls’s Franchise Committee.
She’s watched the variety of girls within the business develop exponentially since her first IFA conference. “At my first IFA conference, there have been perhaps 30 girls within the room,” Dickison says. “Immediately, there are a whole bunch, and it has been unimaginable to look at that progress and to play an element in it.”
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“Now we have to guard this mannequin and make it simpler for franchisees to thrive.”
Now, as a newly-elected IFA board member, Dickison is concentrated on advocacy — educating lawmakers, shoppers and communities about what franchising actually is. “These aren’t big companies; these are native companies,” she says. “Now we have to guard this mannequin and make it simpler for franchisees to thrive — whether or not that is eliminating pointless crimson tape or bettering entry to capital.”
That mission resonates deeply with the broader objectives of the IFA. Because the franchising business faces growing regulatory scrutiny and widespread misconceptions, Dickison’s voice brings each credibility and compassion to the desk. Her many years of hands-on expertise — as a franchise chief, caregiver and advocate — equip her to talk not simply from a coverage standpoint, however from lived expertise.
“Emma’s experience and expertise in franchising will assist take the affiliation to new ranges so we will additional help our members and the alternatives they create in native communities,” Matt Haller, IFA president and CEO, mentioned in an announcement.
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At Dwelling Helpers, Dickison continues to push for innovation. Below her management, the corporate launched the Cared-4 program in 2021, which layers in know-how, wellness calls and dietary help alongside conventional in-home care. She additionally helped steer the model via the pandemic, working with state and federal leaders to make sure dwelling care was deemed important in all 50 states and Washington, D.C.
“We got here out stronger,” she says. “Covid-19 put dwelling care on the map. It confirmed folks how important it’s — and the way a lot better it may be.”
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