Advertising and marketing insights firm Sensor Tower introduced at this time that it acquired Video Recreation Insights (VGI), a knowledge and market analysis firm. VGI brings its experience on each PC and console platforms to affix with Sensor Tower’s current knowledge on the cell gaming scene. VGI will proceed to function as Video Recreation Insights by Sensor Tower, and all VGI workers can be built-in into the Sensor Tower’s crew.
Video Recreation Perception’s major knowledge set on the trade has been on Steam, Valve’s PC gaming platform — knowledge together with sport gross sales and traits in consumer conduct. VGI additionally expanded this 12 months to supply comparable knowledge on Xbox and PlayStation. Sensor Tower and VGI mixed can supply publishers insights into the gaming market throughout cell, PC and console, in line with each firms.
Oliver Yeh, Sensor Tower’s CEO informed GamesBeat in an interview that the acquisition brings in knowledge that higher represents the expansive ecosystem of the online game trade. “This expanded dataset unlocks cross-platform participant conduct, engagement and income by platform, and traits in retention and monetization. Publishers can now higher perceive their very own efficiency relative to their rivals’, analyze which titles are performing finest on every main platform and refine their growth and progress methods accordingly.
This marks the second acquisition by Sensor Tower, the corporate having acquired cell advertising agency knowledge.ai in 2024 to higher perceive the cell gaming scene. In accordance with Yeh, Sensor Tower continued to search for methods to replace its merchandise following this acquisition: “Including PC and Console insights to our cell gaming knowledge has lengthy been a high request from our buyer base. After we met Karl and Harry (CEO and Co-Founding father of VGI, respectively), we rapidly acknowledged shared values in how they operated their enterprise – scrappy, progressive, and deeply customer-centric.”
Karl Kontus, VGI’s aforementioned CEO, mentioned in an announcement, “We’re thrilled to affix Sensor Tower and additional our aim of offering the trade with a complete view of the gaming ecosystem. The ability of our mixed datasets supplies deeper insights into market traits, competitor methods, and consumer preferences, permitting our prospects to develop and scale at a sooner price than ever earlier than.”
