Thursday, December 18, 2025

Scooter Braun is stepping down as CEO of HYBE America

Scooter Braun is stepping down from his function as CEO of HYBE America.

The music mogul spent 4 years on the head of the US department of the South Korean multinational leisure firm. Regardless of asserting his departure, he’ll stay a part of the group in an advisory function. It will contain him serving each as director of the board and performing as senior advisor to HYBE Chairman and CEO Bang Si-Hyuk, who based the corporate in 2005.

He stays the second-largest particular person shareholder, and stepping down from being CEO to being in an advisory function will permit him to pursue different ventures outdoors of the conglomerate.

In his assertion asserting the information, Braun mentioned that his time as a part of the corporate was “one of the inspiring chapters of my skilled journey” (by way of Rolling Stone).

He additionally mentioned that CEO Bang Si-Hyuk was “a real visionary and a musical genius”, and added: “What he has constructed with HYBE is unparalleled. I’m extremely happy with our collective accomplishments and sit up for supporting Chairman Bang and CEO Jason Jaesang Lee of their continued success as I step into what’s subsequent.”

In his personal assertion, Bang described Braun as “a unprecedented accomplice, a visionary govt, and a real catalyst for cultural trade.”

“His contributions have been very important in establishing our formidable presence within the U.S. market,” he continued. “I’m deeply grateful for his management, his astute instincts and his unwavering ardour for artists. We want him immense success in his thrilling subsequent chapter and sit up for persevering with our partnership in executing HYBE’s world imaginative and prescient.”

Enterprise between Scooter Braun and HYBE stems again to April 2021, when the conglomerate behind Ok-pop heavyweights like BTS and Tomorrow X Collectively acquired a 100 per cent stake in his Ithaca Holdings.

This got here at a time when Ithaca Holdings included the nation label Large Machine Label Group, a publishing firm and Braun’s personal administration firm, SB Tasks. The latter represented enormous names like Ariana Grande and Justin Bieber. Shortly after the sale, Braun was introduced as co-CEO of HYBE America, working alongside Lenzo Yoon Seok-jun.

He then grew to become the only real CEO in 2023, and the next yr noticed him announce his retirement from artist administration.

As highlighted by RS, his time at HYBE America noticed him full a $300million (£219million) acquisition of the Atlanta-based hip-hop firm, High quality Management, which represented the likes of Migos, Lil Child, Metropolis Ladies, and Lil Yachty.

In 2024, the conglomerate additionally secured a distribution cope with UMG, placing Braun on the head of the promotional and advertising and marketing collaborations between the 2 firms.

Braun first rose to fame in 2008 after serving to launch the profession of a then-12-year-old Justin Bieber, after seeing him acting on YouTube. He then went on to symbolize him for an additional 15 years. In recent times, nonetheless, Braun has confronted controversy after apparently denying Taylor Swift her masters recordings.

In 2023, in response to reviews of a bunch of his artists searching for new administration, Braun shared a lighthearted response on X/Twitter, writing: “Breaking information… I’m now not managing myself.” That very same yr, it was reported that the mogul had regrets about how he dealt with the sale of Taylor Swift‘s grasp recordings.


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