Main retail chain Puregold has once more partnered with GCash to develop the usage of digital funds by sari-sari retailer homeowners on the 2025 Tindahan ni Aling Puring (TNAP) Conference, the nation’s largest commerce occasion for sari-sari retailer homeowners and micro, small, and medium-sized enterprises (MSMEs).

GCash for Enterprise Normal Supervisor Jong Layug, formally leads the opening of the 2025 TNAP Conference
The three-day occasion drew tens of 1000’s of individuals, most of whom nonetheless depend on bodily money to handle and run their small companies. Whereas digital adoption has grown in recent times, money stays the dominant mode of fee amongst sari-sari retailer homeowners when buying stock.
GCash provided TNAP attendees a variety of promotions and incentives to encourage retailers to shift to digital transactions. These embrace pre-convention campaigns, real-time cashback, and unique product reductions for customers who pay with GCash at associate cubicles. The main finance tremendous app additionally arrange an on-site activation sales space in collaboration with Puregold, showcasing how digital instruments can assist retailer homeowners streamline funds, handle capital, and observe purchases.
GCash for Enterprise Normal Supervisor Jong Layug said that the initiative is a part of the corporate’s broader technique to combine digital monetary companies into conventional retail channels and foster digital habits amongst small-scale entrepreneurs.


A contented MSME proprietor visiting the GCash sales space on the 2025 Tindahan ni Aling Puring Conference
“GCash is dedicated to serving to Filipino MSMEs develop by giving them entry to secure, handy, and rewarding digital fee choices. At TNAP, we’re bringing this mission to life by making each digital transaction rely, whether or not via financial savings, rewards, or effectivity,” Layug mentioned.
The partnership comes as Puregold seeks to deepen its position within the nation’s digital transition. The retail big, whose TNAP program is designed to help its intensive sari-sari retailer community, has been working to enhance fee infrastructure at its shops and commerce occasions to cut back friction in B2B transactions.
“Puregold has at all times believed within the energy of MSMEs. By partnering with GCash, we’re equipping our TNAP members with instruments to thrive in a digital economic system,” mentioned Puregold president Vincent Co.
The participation of GCash in TNAP 2025 marks a continued push to embed monetary expertise into grassroots enterprises, positioning digital instruments as drivers of progress and effectivity within the casual economic system.