Wednesday, February 11, 2026

Prime Philippine landlords shift focus to rich consumers

Top Philippine landlords shift focus to wealthy buyersPrime Philippine landlords shift focus to rich consumers

REUTERS FILE PHOTO

MANILA, Philippines — The Philippines’ 4 largest landlords are main the native property market’s restoration from a “postpandemic hangover” by shifting towards high-end tasks for rich homebuyers, who’re much less delicate to inflation and better borrowing prices, S&P International Scores mentioned.

In a report, the credit standing company mentioned Ayala Land Inc., Megaworld Corp., Robinsons Land Corp. and SM Prime Holdings Inc. have been anticipated to ramp up their investments in premium residential tasks over the subsequent one to 2 years.

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Collectively, these 4 builders account for 60 p.c of the market capitalization of the native property sector.

S&P mentioned these corporations’ growing concentrate on high-end developments already pushed their capital expenditures (capex) again to prepandemic degree. It’s a development technique that ought to assist offset the decline in demand from mid-market homebuyers, which have been hit by the current episode of rising rates of interest and inflation.

READ: Progress prospects for luxurious property investments within the Philippines

Mass market oversupply

As it’s, S&P mentioned the native mass-market phase—which provides extra reasonably priced homes—would probably stay “oversupplied,” particularly in Metro Manila the place many condominium items are empty.

“Rich homebuyers are much less delicate to inflation and interest-rate hikes. Stock ranges stay low within the premium phase, which accounts for about 5 p.c of whole stock in Metro Manila,” the debt watcher mentioned.

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“Even in a interval of financial uncertainty, they (builders) have prioritized growth, relying on the nation’s broad-based financial development, in addition to a big runway for property development,” it added.

READ: Philippines attracts international luxurious manufacturers to broaden branded residences sector

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Debt-funded capital

However an elevated capex implies that these landlords would keep closely indebted.

S&P mentioned leverage stays increased than prepandemic degree for Ayala Land, Megaworld, Robinsons Land and SM Prime Holdings. This, as the highest 4’s funding outlay grows a lot quicker than their earnings, whereas rates of interest stay excessive.

Figures confirmed whole reported debt of those builders rose 44 p.c over 2019 to 2024, whereas mixture earnings earlier than curiosity, taxes, depreciation, and amortization or Ebitda elevated simply 12 p.c throughout the identical interval.

“We don’t count on materials deleveraging over the subsequent one to 2 years as the highest 4 proceed investing for development,” S&P mentioned.



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However the credit standing company mentioned the 4 corporations remained financially stronger than their friends, because of increased margins and higher entry to funding at a decrease price.


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