August 14, 2025
‘We’re occupied with the cable community not as declining linear belongings that we have to cut up them up or take care of someway. We’re occupied with these manufacturers that now we have to redefine,’ Paramount CEO, David Ellison mentioned.
The brand new CEO of Paramount, David Ellison, assured reporters at a current press convention that the BET Community will keep throughout the confines of the corporate, after Paramount floated the thought of promoting it lately.
In keeping with Selection, the as soon as Black-owned leisure property is not going to have a “on the market” signal hanging on it, because the mother or father firm acknowledged that BET and its properties are slated to be a key a part of its streaming technique. There can be no instant adjustments right now.
“We had this dialog with Shari (Redstone) after we had the primary assembly, truly, concerning the firm. It’s our intention to maintain the corporate collectively and put money into that lens,” Ellison mentioned. “We’re occupied with the cable community not as declining linear belongings that we have to cut up them up or take care of someway. We’re occupied with these manufacturers that now we have to redefine.”
This assertion comes inside every week of the community revealing that two of the exhibits essential to Black tradition, the BET Hip Hop Awards and the Soul Prepare Music Awards, have been “indefinitely” suspended. Billboard reported that Scott Mills, BET CEO, had acknowledged that it doesn’t imply that they’re useless, as they are going to work out “the place these awards exhibits” would possibly find yourself.
“So for BET linear, now we have suspended the Soul Prepare and Hip-Hop award exhibits,” Mills advised the media outlet. “However now we have a staff that’s actively occupied with the place these award exhibits would possibly finest stay because the media local weather continues to evolve. They aren’t gone.”
Deadline reported that Paramount just lately merged with Skydance Media in an $8.4 billion deal.
When Paramount put the phrase out that the BET community was up on the market, many influential executives within the business have been attempting to put the corporate again within the palms of Black house owners once more. A few of the distinguished figures who have been able to put severe bids in for the community included the likes of Byron Allen, Scott Mills, Sean “Diddy” Combs, and Tyler Perry.
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