It looks like no collaboration is off-limits on this new period of chaos advertising (see: the brand new Tresemmé scorching sauce), and whereas numerous these meals collaborations balloon into surrealist territory that steers them away from model authenticity, I’m completely right here for the fantasy that OLIPOP is pitching us, which is that of a “Time Journey Company” takeover of the Austin Motel from June 24 to July 8.
As OLIPOP explains, “visitors can enter for an opportunity to win one among three immersive, soda-inspired suites [that bring] an OLIPOP taste to life by way of the lens of a special decade.” Along with the Cherry Cola Suite, there may also be a 1986 Cream Soda Suite decked out in pastel stripes, neon lights, and retro arcade particulars…
All the rooms really feel impressed by theatrically adorned, vintage-inspired lodges and motels like the enduring The Madonna Inn (as seen in lots of a photograph shoot and music video), upstate New York’s The Roxbury (recognized for its coconut-cream-pie-themed room), and the quite a few themed {couples}’ lodges within the Poconos. Over time, Airbnb and different manufacturers have provided elaborate, raffle-based themed lodge stays — typically, to promote the likes of Hocus Pocus 2 or Shrek (the latter of which had an unbelievable swamp set-up), so it’s truly good to see one other firm throw its trip hat into the ring in a method that doesn’t really feel haphazardly inauthentic.
In any case, I’ll completely co-sign the creation of extra kitsch lodge rooms, significantly when it looks like America’s personal retro love lodges are more and more going out of enterprise.
Will OLIPOP proceed to dip its toes into extra experimental — and experiential — advertising strategies à la Liquid Dying? Time will inform if the corporate veers into comparable shock advertising territory, however I hope it stays the course of curating activations with identification coherency. Oh, and shag rugs.
Study extra about the way to keep at OLIPOP’s themed rooms right here.
