HYBE has introduced a brand new memorandum of understanding (MOU) with a South Korean police company in a bid to fight the creation of deepfakes impersonating the corporate’s artists.
On February 26, HYBE introduced that it has signed an MOU with the Northern Gyeonggi Provincial Police Company (NGPPA). The leisure big is notably house to a few of Okay-pop’s prime acts, together with BTS, SEVENTEEN and LE SSERAFIM, amongst others.
The MOU stipulates swift motion towards offenders, which embody expedited arrests and the launch of a devoted hotline for reviews of such crimes inside South Korea. HYBE mentioned in its assertion that this “strengthens total efforts to guard artists from on-line exploitation”.
“NGPPA, famend for its experience in investigating cybercrimes, has been ranked the primary within the nation for cyber sexual violence investigations within the first half of 2023 and 2024,” HYBE famous in its assertion. “By the partnership with HYBE, NGPPA goals to additional strengthen its capabilities within the leisure business.”
HYBE CEO Jason Jaesang Lee mentioned the corporate is “delighted to collaborate with NGPPA, a recognised chief within the investigation of cyber crimes”. He additionally iterated that “HYBE is steadfast in our dedication to safeguarding the rights of our artists in right now’s digital age.”
In the meantime, NGPPA district chief Kim Ho-seung added that he “anticipate[s] that our partnership with HYBE, Korea’s prime leisure firm, will considerably enhance the effectivity of our investigations”. He added: ”As digital crimes grow to be extra subtle with the development of expertise, we are going to improve our investigative experience based mostly on the settlement.”
In different information, HYBE additionally introduced final week a brand new mission in partnership with OneRepublic frontman Ryan Tedder to launch a brand new boyband. Helming the mission alongside Tedder might be HYBE chairman Bang Si-hyuk and HYBE America CEO Scooter Braun.
