Netflix used AI to form certainly one of its TV exhibits for the primary time, marking a big milestone within the know-how’s involvement in movie.
Netflix co-CEO Ted Sarandos mentioned on Thursday that the corporate used footage generated by AI within the 2025 Argentine science fiction sequence “El Eternauta” (“The Eternaut”), a present that follows survivors of a poisonous snowfall. For the six-episode present, which arrived on Netflix on April 30, Netflix’s visible results artists tapped into AI to create a scene exhibiting a constructing collapsing in Buenos Aires.
That visible results sequence “was accomplished 10 occasions sooner” than it will have with commonplace instruments and workflows, Sarandos mentioned in a convention name on Thursday after Netflix delivered its second quarter monetary outcomes. Netflix reported a powerful quarter, with income of $11.08 billion, a 16% year-over-year improve, and $3.13 billion in revenue.
In line with Sarandos, “AI represents an unbelievable alternative” for creators and presents an opportunity to make motion pictures and TV exhibits “higher, not simply cheaper.” The AI-generated scene in “El Eternauta” resonated with the present’s viewers, he mentioned.
“That is actual folks doing actual work with higher instruments,” Sarandos mentioned on the decision. “The creators had been thrilled with the outcome. We had been thrilled with the outcome, and extra importantly, the viewers was thrilled with the outcome.”
Netflix co-CEO Ted Sarandos. Photograph by David Benito/FilmMagic
Netflix co-CEO Greg Peters additionally talked about on the decision that Netflix is incorporating AI into different facets of its enterprise, together with personalization, search, and adverts. Netflix launched a brand new AI-powered search software in Could that permits customers to search out exhibits utilizing prompts like, “I would like one thing humorous and upbeat.”
Netflix additionally reported on Thursday that its subscribers watched over 95 billion hours value of TV exhibits and films by way of the platform within the first half of the yr, a 1% improve from a yr earlier. Non-English content material made up one-third of general viewing time.
Associated: NASA Will Begin Stay Streaming on Netflix Quickly. This is What to Count on.
What’s the distinction between CGI and Generative AI?
So, how is AI use in exhibits completely different from CGI? Films have been utilizing CGI, or computer-generated imagery, for many years, beginning with Alfred Hitchcock’s 1958 movie Vertigo. CGI is a software that permits professionals to create content material utilizing pc software program, giving them handbook management over components like textures and lighting.
CGI signifies that customers create objects themselves. Generative AI, in the meantime, robotically generates objects primarily based on a immediate. AI figures out by itself accomplish what’s requested for within the immediate, making it much less hands-on than CGI. This additionally signifies that the person has much less management over an AI-generated output in comparison with CGI.
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Netflix used AI to form certainly one of its TV exhibits for the primary time, marking a big milestone within the know-how’s involvement in movie.
Netflix co-CEO Ted Sarandos mentioned on Thursday that the corporate used footage generated by AI within the 2025 Argentine science fiction sequence “El Eternauta” (“The Eternaut”), a present that follows survivors of a poisonous snowfall. For the six-episode present, which arrived on Netflix on April 30, Netflix’s visible results artists tapped into AI to create a scene exhibiting a constructing collapsing in Buenos Aires.
That visible results sequence “was accomplished 10 occasions sooner” than it will have with commonplace instruments and workflows, Sarandos mentioned in a convention name on Thursday after Netflix delivered its second quarter monetary outcomes. Netflix reported a powerful quarter, with income of $11.08 billion, a 16% year-over-year improve, and $3.13 billion in revenue.
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