My Take On The ten Finest Gross sales Enablement Software program

I’ve all the time thought gross sales was cool. There’s one thing thrilling about fixing actual issues, connecting with folks, and shutting offers. However the behind-the-scenes work? That’s the place it will get difficult.

Gross sales isn’t nearly charisma—it’s about preparation, timing, and the suitable instruments.

That’s what led me to discover greatest gross sales enablement software program. I wished to grasp how the perfect groups keep organized, ship the suitable message on the proper time, and preserve all the things working easily behind the scenes.

So I learn G2 person opinions, in contrast platforms, and examined out a couple of options myself. What I discovered was game-changing: the suitable gross sales enablement instruments don’t simply help the gross sales course of—they supercharge it.

When you’re trying to degree up your gross sales sport and provides your reps the assets they should win, preserve studying. I’ve damaged down the perfect gross sales enablement software program that will help you discover the proper match.

My high 7 gross sales enablement software program suggestions for 2025

The most effective gross sales enablement software program is crafted to empower gross sales groups with the instruments they should shut offers quicker and extra effectively. As I evaluated these platforms, I witnessed how they centralize content material, automate workflows, and supply data-driven insights that assist groups ship personalised experiences to prospects, boosting gross sales productiveness and efficiency.

What makes gross sales enablement software program price it: my opinion

• Act as a repository for a wide range of advertising and gross sales content material for use by gross sales representatives
• Present tagging or search capabilities to make sure environment friendly discovery of content material
• Observe engagement on content material and gross sales pitches, reminiscent of prospect engagement or inner utilization
• Enable customers to add a wide range of collateral or construct and edit content material immediately inside the software

This information was pulled from G2 in 2025. Some opinions have been edited for readability.

Based mostly on my assessment of G2 person suggestions, Salesforce Gross sales Cloud stands out for its intuitive person interface, significantly inside the Lightning Expertise. I regularly see G2 reviewers spotlight how straightforward it’s to navigate between key modules like Accounts and Contacts.

Many customers point out that with only a few clicks, they will entry buyer profiles, interplay historical past, and associated data, which streamlines day-to-day operations. From what I’ve gathered, this simplicity improves general effectivity and helps groups keep centered on relationship administration with out getting slowed down in advanced navigation.

One characteristic that I see getting constant reward,  particularly from latest opinions, is the Intelligence Views, launched in Spring ’24. Throughout a number of opinions, customers point out how these views make it simpler to scan, analyze, and act on record-level information with no need to open particular person pages.

Reviewers respect the time saved and the readability it brings to working with Accounts and different objects. From what I’ve seen, this replace has considerably enhanced productiveness for customers managing giant volumes of information.

In response to G2 customers, centralized information visibility throughout Leads, Contacts, and their actions is a generally appreciated aspect. I’ve learn a number of opinions that decision this a game-changer for buyer analytics. Customers usually spotlight how this eliminates the necessity for exterior instruments like spreadsheets. As a substitute of exporting and cross-referencing information manually, they’re in a position to view all related buyer interactions in a single place, in actual time. 

That stated, I’ve come throughout noticeable dissatisfaction round preliminary platform setup and configuration. Some G2 reviewers point out that onboarding can really feel overwhelming, particularly for these unfamiliar with Salesforce. Many customers describe a steep studying curve on the subject of understanding object relationships and organising workflows. I’ve seen some customers specific frustration with relying closely on documentation and neighborhood boards simply to finish fundamental configuration duties.

One other recurring theme in G2 opinions is the complexity of the Lightning Expertise for brand new customers. Whereas many respect the smooth design, others level out that it might probably really feel cluttered and unintuitive at occasions. I’ve observed that customers, particularly these transitioning from easier CRMs, report issue navigating between data and understanding the format. The facility of the platform is evident, however the onboarding expertise isn’t all the time easy.

Lastly, based mostly on G2 suggestions, there’s a good quantity of criticism round the restrictions of Salesforce’s low-code capabilities. A number of customers anticipated to construct out enterprise processes utilizing drag-and-drop instruments however bumped into roadblocks that required Apex improvement. I’ve learn a number of reviewers point out struggles with implementing logic that appeared fundamental however finally required coding experience. This creates friction for groups trying to keep agile with out counting on technical help for each change.

What I dislike about Salesforce Gross sales Cloud:

• I’ve come throughout a number of opinions saying the preliminary setup feels overwhelming and the training curve is steep for brand new customers.
• I’ve observed customers battle with low-code instruments and point out that even easy workflows typically require Apex improvement.

What G2 customers dislike about Salesforce Gross sales Cloud:

“The brand new Salesforce Lightning model has so many click-throughs and is mostly slower. It takes a whole lot of time to hover over hyperlinks to disclose key information objects it is advisable see, or worse, having to open a number of browser tabs to see extra detailed account/alternative data. There’s a lot information they’re attempting to indicate or hyperlink to on a web page. Nonetheless, I discover that the majority vital information is buried or hidden behind ‘view extra/all’ hyperlinks or proven within the pop-up home windows, so I continuously should dig deeper to seek out what I want and infrequently get misplaced in dozens of browser tabs.”

– Salesforce Gross sales Cloud Evaluation, Ted G.

HubSpot Gross sales Hub is regularly described as a day by day important for gross sales professionals. Many reviewers point out utilizing it persistently to handle gross sales pipelines, monitor efficiency, and keep organized with leads and offers. From what I’ve gathered, the software performs a central position of their workflows, with customers usually crediting it for serving to them shift focus from administrative duties to precise promoting.

One standout functionality, in keeping with customers, is the benefit of automating workflows. I’ve learn a number of G2 opinions the place customers spotlight how intuitive it’s to arrange follow-up sequences, transfer leads by way of the pipeline, and assign duties mechanically. This automation appears to be a significant time-saver and a high purpose why customers depend on the platform day by day. There’s additionally constant reward for the best way prospects could be filtered and categorized into lists, giving customers higher construction and visibility throughout their pipeline.

Reporting performance is one other regularly appreciated characteristic. Throughout a number of opinions, I’ve observed customers point out how useful it’s to entry real-time information to watch efficiency. They usually discuss utilizing HubSpot’s dashboards to determine what’s working, whether or not it’s monitoring deal progress or measuring e mail open charges. That form of visibility into KPIs appears to actually empower customers to make strategic enhancements and keep accountable to their gross sales objectives.

One other space that persistently will get optimistic suggestions is buyer help. In response to suggestions I gathered from G2 customers, help from HubSpot is quick, dependable, and informative. Accessing responsive assist appears to considerably ease the onboarding course of for newer customers. I’ve seen reviewers emphasize how reassuring it’s to know that help is simply a message away, which builds confidence in the course of the early phases of adoption.

That stated, not all suggestions is glowing. A constant theme in G2 opinions that I’ve observed is a studying curve with the interface. Some customers word that whereas HubSpot is mostly user-friendly, there are options and workflows that take time to totally perceive. I’ve seen feedback about elements of the platform feeling clunky at first, requiring customers to spend time exploring and getting snug earlier than issues click on into place.

One other limitation customers regularly level out is the cellular app’s restricted performance. From what I’ve learn, it’s good for fast updates like checking a deal or sending a message, however many reviewers point out that deeper duties—reminiscent of modifying properties, managing pipelines, or accessing experiences—require switching to the desktop model. For customers who are sometimes on the go, this appears to be a noticeable shortcoming.

What I dislike about HubSpot Gross sales Hub:

• I’ve observed a studying curve talked about by customers who discover some options clunky and never instantly intuitive.
• I’ve come throughout suggestions saying the cellular app is proscribed and doesn’t help deeper duties like full report entry.

What G2 customers dislike about HubSpot Gross sales Hub:

“I want you might set up the static lists higher. When referring to leads in a listing, you can not click on ‘subsequent’ inside the record to go to the subsequent lead. It’s important to return to the principle record web page and click on on a special contact, when it could be way more superb if you did not have to maintain going again.”

– HubSpot Gross sales Hub Evaluation, Cole L.

Seismic Content material is mostly seen as an progressive platform with a variety of options, although some areas have acquired combined suggestions.

One characteristic that I regularly see getting reward from G2 customers is the platform’s concentrate on innovation and buyer collaboration. Many customers spotlight how Seismic actively engages with prospects throughout product testing, ensuring that person suggestions immediately shapes the platform’s evolution. G2 reviewers usually point out how this collaboration creates a way of belief and ensures that new options tackle actual person wants, which appears to be a standout side of the platform.

One other generally appreciated characteristic in G2 opinions is the flexibility to construct personalized hubs for gross sales groups. G2 customers regularly emphasize how this characteristic permits them to tailor content material hubs based mostly on totally different gross sales priorities, like product traces or market segments. This customization is broadly praised for making it simpler for gross sales groups to seek out related, up-to-date supplies with out losing time sifting by way of irrelevant content material. 

From what I’ve seen in G2 opinions, the depth of analytics provided by Seismic additionally stands out. Many customers respect how Seismic offers clear, actionable insights into content material utilization, engagement, and affect. G2 customers usually point out how these analytics assist advertising groups refine their methods based mostly on actual information, making certain that the simplest belongings are prioritized for each inner coaching and customer-facing interactions. 

Nevertheless, I’ve additionally seen some G2 customers specific frustration with content material discoverability throughout the platform. Destructive suggestions tends to concentrate on the search performance, with many customers mentioning that it doesn’t all the time floor essentially the most related outcomes.

In giant enterprises, fast entry to content material is essential, and several other G2 reviewers have famous that discovering particular paperwork or belongings could be difficult, particularly when there’s a wealth of knowledge uploaded to the platform.

One other subject that I’ve come throughout in G2 reviews is Seismic’s flexibility in design and implementation. Whereas many customers respect the vary of configuration and customization choices, some have talked about that this flexibility could be overwhelming.

With out a clear roadmap or sturdy change administration plan, customers have discovered it straightforward to get caught attempting to resolve which options to allow or how one can set up the platform’s again finish. A constant theme in G2 opinions is that having a strategic plan from the outset is vital to avoiding trial and error and making certain a easy implementation course of.

What I dislike about Seismic Content material:

• I’ve observed frustration from customers concerning Seismic’s search performance. Many point out issue discovering related content material.
• I’ve come throughout suggestions declaring that the platform’s flexibility in design could be overwhelming with no clear implementation technique.

What G2 customers dislike about Seismic Content material:

“Seismic might have traditionally lacked some options in comparison with sure opponents, because it expanded into extra enablement areas than others. Nevertheless, latest developments and a robust product roadmap are more and more closing these gaps.”

– Seismic Content material Evaluation, Romain B.

Highspot is well known for its stable set of instruments designed for gross sales enablement, studying, and training.

One characteristic that I see regularly praised by G2 customers is its versatility. Many reviewers spotlight how successfully the platform is used for each onboarding new hires and training present groups. Customers respect the benefit of use of the training administration options, which assist get new staff on top of things rapidly with gross sales content material. The power to centralize coaching supplies in a single location is usually talked about as a significant energy, streamlining processes and enhancing the general onboarding expertise.

One other side that stands out in G2 opinions is the combination with Salesforce for pitching and content material monitoring. From what I’ve seen in person suggestions, many reviewers worth how Highspot permits gross sales groups to pitch immediately from the platform, mechanically capturing information on content material views and downloads by prospects. This integration eliminates the necessity for guide information entry and saves time. G2 customers usually point out how this characteristic offers invaluable insights into buyer curiosity and engagement, making it simpler for gross sales groups to regulate their strategy based mostly on real-time analytics.

Content material administration can also be highlighted as a robust level by G2 customers, particularly the ease of organizing and retrieving content material. Many reviewers word that Highspot makes it easy to show and bookmark important supplies for fast reference, whether or not it’s a pitch deck, case research, or product sheet. This performance appears significantly helpful for groups that have to entry vital content material on the fly, and it’s one thing that many customers respect for reinforcing productiveness.

That stated, G2 opinions additionally point out areas the place Highspot may enhance. One recurring level of suggestions I’ve seen is the content material add course of, with many customers expressing frustration that it isn’t totally automated. Customers usually point out that whereas content material is housed in a single folder, it doesn’t sync mechanically, which suggests guide uploads are nonetheless required. This course of can turn into tedious, particularly when coping with giant volumes of content material, and automating it appears to be a generally requested enchancment.

By way of usability, navigation is one other space the place G2 customers really feel there’s room for enchancment. I’ve observed that some reviewers discover it tough to find saved objects or determine one of the simplest ways to phrase search phrases to get the outcomes they want. The method of trying to find content material appears to be extra trial-and-error than anticipated, which could be irritating for customers looking for particular supplies rapidly.

Lastly, suggestions on reporting and dashboard customization tends to spotlight some limitations. I’ve learn a number of G2 customers point out that whereas Highspot’s reporting instruments are strong, the flexibility to customise experiences and dashboards is considerably missing. Customers would respect extra flexibility in tailoring these experiences to particular wants or presenting information in a extra intuitive approach. If this characteristic have been enhanced, it may considerably enhance the worth of the analytics offered by the platform.

What I dislike about Highspot:

• I’ve come throughout suggestions concerning the guide content material add course of, with customers pissed off that it’s not automated and may turn into tedious with giant volumes of content material.
• I’ve seen some reviewers level out that navigation and trying to find particular content material could be difficult, requiring trial and error to get correct outcomes.

What G2 customers dislike about Highspot:

“The registration course of on this platform shouldn’t be very intuitive and feels gradual. I wish to see its performance higher tailor-made to the particular enterprise wants of every firm.”

– Highspot Evaluation, Kim E.

What I dislike about Mindtickle:

• Some customers I’ve examine specific frustration with the fundamental reporting capabilities, wishing for extra superior insights into content material efficiency to make smarter, data-driven selections.
• I’ve come throughout suggestions indicating that content material administration and collaboration could possibly be improved, with customers suggesting the addition of venture administration options to streamline workforce coordination.

What G2 customers dislike about Mindtickle:

“At occasions, it may be difficult to tell apart between required coaching, as outlined by company coverage, and non-compulsory programs. Typically, I have to prioritize necessary coaching, nevertheless it’s not all the time clear, particularly when a number of trainings can be found. It could be useful if required, incomplete coaching have been all the time offered first, making certain that coaching obligations are clearly prioritized and met.”

– Mindtickle Evaluation, Verified Person in Pc {Hardware}

I’ve seen that Allego’s easy-to-use interface is usually highlighted as one of many platform’s strongest factors. A number of reviewers regularly name out how intuitive the system is, making it easy for groups to rapidly entry related gross sales supplies. In response to G2 customers, this on-demand entry is particularly invaluable in fast-paced environments, the place time is of the essence, and having all the things organized and straightforward to seek out makes a noticeable distinction in productiveness.

One other characteristic that stands out in G2 assessments is Allego’s Digital Gross sales Rooms. Many customers appear to actually respect this characteristic, noting the way it allows them to create and share personalized gross sales areas with purchasers. This functionality permits for extra significant engagement, as customers can tailor content material to particular prospects and preserve all the things centralized. I’ve come throughout a number of reviewers who point out how this characteristic has helped enhance their buyer interactions and differentiate their choices within the market.

One standout functionality regularly talked about by G2 customers is Allego’s dialog intelligence platform. From what I’ve seen in person suggestions, this characteristic is praised for offering fast, actionable insights into offers in actual time. Reviewers usually specific the way it helps them monitor progress throughout groups, share greatest practices, and improve teaching. Many customers, significantly gross sales leaders, spotlight how the platform’s teaching options have helped new workforce members ramp up quicker and extra successfully, enhancing general workforce efficiency.

Nevertheless, regardless of these strengths, I’ve observed some dissatisfaction round Allego’s complexity. G2 opinions usually point out that whereas the platform affords a variety of highly effective capabilities, it might probably really feel overwhelming at occasions attributable to its sheer breadth. I’ve learn a number of reviewers specific that it took them some time to totally perceive the system, which made the onboarding course of more difficult than anticipated. The suggestions means that whereas Allego is a robust software, its complexity could be a barrier for customers who’re new to gross sales enablement platforms.

Based mostly on the suggestions I gathered from G2 customers, structured coaching assets are an space for potential enchancment. Many customers have instructed that Allego may benefit from providing extra beginner-friendly assets, reminiscent of easy coaching movies that cowl each fundamental functionalities and extra superior options. In response to the opinions, this could assist new customers rise up to hurry extra rapidly and really feel extra assured navigating the platform. A well-structured coaching strategy may guarantee customers are in a position to maximize Allego’s full potential quicker and extra successfully.

What I dislike about Allego:

• Regardless of its strengths, I’ve observed some G2 reviewers point out that Allego’s breadth of options can really feel overwhelming, making the onboarding course of more difficult for brand new customers.
• In response to suggestions, some customers consider Allego may benefit from providing extra beginner-friendly coaching assets, reminiscent of easy video tutorials, to assist customers rise up to hurry extra rapidly and navigate the platform with confidence.

What G2 customers dislike about Allego:

“For me, the largest draw back is that the platform can really feel a bit overwhelming as a result of it affords so many options. It may be laborious to wrap my head round all the things without delay. I believe having a sequence of easy coaching movies for novices could be an effective way to assist customers get began. A structured sequence that progresses from fundamental to superior to expert-level capabilities could be extraordinarily useful.”

– Allego Evaluation, Craig S.

What I dislike about Showpad Content material:

• I’ve observed recurring complaints about Showpad’s search performance. Customers point out that it usually returns irrelevant or incomplete outcomes.
• I’ve seen a number of opinions point out that the setup course of for brand new content material experiences could be time-consuming and unintuitive, which provides friction to the rollout.

What G2 customers dislike about Showpad Content material:

“They’ll course of most file codecs effectively. Nevertheless, advanced PDFs with many layers might often fail to course of. That stated, it’s not a significant subject, because the help workforce offers efficient workarounds. General, the platform performs effectively for its supposed functionalities. It could be nice if they may additionally present an replace that permits for month-over-month analytics comparisons.”

– Showpad Content material Evaluation, Karthik T.

Guarantee your gross sales workforce all the time has the suitable, on-brand collateral at their fingertips with a scalable digital asset administration answer.