Tuesday, July 1, 2025

Microsoft Simply Dropped a Free AI Video Device, and It is Wildly Straightforward to Use

Microsoft has a brand new, free instrument that permits you to create AI-generated movies: the Bing Video Creator

If you happen to’ve ever needed to show a fast thought right into a video with out touching modifying software program, Microsoft’s new AI instrument is perhaps your subsequent favourite trick. The corporate simply rolled out Bing Video Creator, a free function that permits you to generate quick movies from nothing however a textual content immediate. No fancy abilities or timeline scrubbing required. Simply sort in your thought and let the AI do the remaining.

After I gave it a spin, it took lower than a minute to churn out a five-second clip of the Bing emblem bobbing in a pool alongside a flamingo and donut floatie. It is bizarre, enjoyable, and type of spectacular, particularly for a free instrument that lives proper inside your browser. If you happen to’re interested by what this AI video generator can do (or simply wish to make a goofy summer-themed clip), here is the way it works and what to anticipate.

Still from video of pool toys

A body from the 5-second video Bing Video Creator whipped up. The water rippled gently and the floats bobbed frivolously.

Bing Video Generator/CNET

The function is barely accessible on the Bing Search cell app proper now however it will likely be coming to Home windows desktops and Copilot Search, in accordance with the corporate, and is powered by OpenAI’s Sora video expertise. Bing Video Creator joins different main AI-driven video creation instruments, together with Sora from ChatGPT, Adobe Firefly, Google Veo, Runway and Meta Film Gen.

You possibly can take a look at what Google’s newest Veo 3 function can do for these keen to pay for Gemini Extremely. The expertise is transferring shortly, with extra choices now accessible, some free and others for a price or buying them in AI service subscriptions.

How you can use Bing Video Creator

Discovering or utilizing the Bing Video Creator is not immediately intuitive, particularly in case you’re not already utilizing the Bing Search app. Within the Bing Search app, I accessed the function by clicking on the field on the underside proper of the house display.

That brings up a lot of apps inside the app. Search for Video Creator on the underside left. There, you possibly can create a nonetheless picture or video by typing in a textual content immediate. Utilizing the Quick choice, which is the default, ought to generate the quick video in moments.

You may as well sort “Create a video of…” straight within the app’s major search bar in case you do not wish to hunt for the function. You possibly can obtain and share the video.

After I tried it out, I discovered the video was not very prime quality and was not straightforward to obtain straight from the app. Sharing a hyperlink to the video creation and viewing it outdoors the app presents an choice to obtain the total video.

Microsoft says it is going to maintain your video creations accessible for 90 days.

Selection of AI video turbines

Microsoft’s entry into AI video making is giving individuals one other free choice that appears geared towards informal customers.

Many who work in AI companies, equivalent to Matt Psencik, director of safety and product design analysis at Tanium, are following the rollout of those merchandise, led by Sora final 12 months. Psencik says one among them has been most spectacular.

AI Atlas

“Google’s launch of Veo 3 for Gemini is a standout,” he tells me, “in object permanence, lifelike physics and general visible constancy. These developments are starting to erase the road between ‘clearly AI-generated’ and ‘convincingly actual.’ “

The dangers, Psencik says, is that lifelike video era might be exploited with deepfakes or used to try to hijack another person’s id. A lot of the AI video turbines have guardrails or filters on what sort of content material customers can request to generate, whether or not it is to keep away from copyright points or to stop hate speech and propaganda.

However, Psencik tells me, that is not stopping AI bots from posting faux movies on-line that many individuals cannot inform aside from actuality.

“As AI-generated video turns into practically indistinguishable from actuality, it is solely a matter of time earlier than these instruments are commonly weaponized to impersonate actual individuals at scale,” he says.


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