Mercedes-Benz EQS was forward of its time, says design chief

Gorden Wagener, chief designer at Mercedes-Benz, has gone in to bat for the EQS, saying its tepid gross sales could also be on account of advertising, positioning and timing.

Relating to its controversial streamlined form, Mr Wagener instructed Autocar, “I believe the EQS might be 10 years too early.”

The design chief additionally believes the EQS shouldn’t have been pitched as the electrical equal of the S-Class. He defended the EQS as a “very progressive automotive”, however famous “it was not initially designed as a chauffeur limousine” which usually have a “lengthy hood” to indicate its standing.

“Possibly we must always have marketed it in a different way, extra like a futuristic CLS, S-Class coupe or one thing like that,” Mr Wagener mused.

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Regardless of this, the automotive’s 2024 facelift made the design a little bit bit extra conventional by junking the fake grille that includes a big three-pointed star within the center.

It was changed by a brand new fake grille with a number of horizontal slats bisected by a vertical bar, mimicking the look of a standard S-Class. There’s even a basic three-pointed star mounted as a hood decoration.

The EQS gained’t head right into a second era, as a substitute it will likely be changed with an S-Class EV. Though it’d function a special platform to the petrol- and diesel-powered S-Class fashions, it’s going to share styling and can use the well-established nameplate.