Friday, January 2, 2026

Matcha and Clairo: What’s the “performative male” pattern on TikTok?

In the event you stay in a significant metropolis, you might need seen what appears to be like like a hipster drag present enjoying out in a park or on a sidewalk not too long ago: a parade of younger males strutting with tote luggage, holding up feminist literature, and exhibiting off their newly bought vinyls.

That guess wouldn’t be completely fallacious. Over the previous month, Gen Z has been holding public contests all around the nation, and even internationally, awarding the very best impressions of a “performative male,” the newest meme taking off on TikTok.

The slang is a bit deceptive. A “performative male” doesn’t carry out conventional masculinity à la a “gymnasium bro.” Quite, he’s curated a notably alt, mental, and, in Gen Z phrases, “delicate” aesthetic, usually with the aim of attracting progressive ladies. Different markers of a “performative male” embrace consuming matcha, studying bell hooks, listening to ladies singer-songwriters, and carrying emergency tampons. Assume Jacob Elordi when he was photographed with three completely different books on his individual, or Paul Mescal publicly admiring Mitski.

The pattern appears to be largely in good enjoyable, poking enjoyable at males who do, actually, genuinely like matcha and Mitski. It’s partially impressed by the slew of superstar lookalike contests final 12 months that highlighted folks’s enjoyment of dressing up in foolish costumes, in addition to their need for a public sq.. As Seattle’s “performative male” contest winner, Malik Marcus Jernigan, informed me, a lot of the males collaborating, together with himself, casually embody the joke.

“My buddy had despatched me the flyer saying I had a great probability at profitable, so I made a decision to take part to make them proud,” says Jernigan, a 24-year-old musician. “I really feel as if for essentially the most half it’s both ‘performative males’ poking enjoyable at themselves or ladies poking enjoyable at them on-line — all lighthearted in nature.”

However there’s additionally a darker interpretation: Possibly these males are usually not what they appear, and maybe their tastes and behaviors are all a deception. The “performative male” has joined a gaggle of suspicious masculine archetypes that got here earlier than it, just like the two-faced “spouse man” and poisonous “male manipulator.”

So how did these signifiers of a “performative male” come to fall underneath suspicion? Do you have to actually be fearful about courting a person who listens to Clairo? Is it so dangerous to be “performative,” when gender is inherently a efficiency?

How the web’s nicest guys got here to be suspect

From “hipsters” to “delicate boys” to its extra derogatory offshoot, “cuckboi,” the web has lengthy questioned the integrity of this style of males who eschew conventional representations of masculinity, both by their private fashion or consumption habits.

Within the age of TikTok, the common individual, even one who doesn’t stay in Bushwick, has turn out to be much more conversant in males who embrace a way of freedom round gender. In keeping with Jordan Foster, assistant professor of sociology at MacEwan College, the app has given common males a “traditionally novel public visibility, making a big distinction to their public presentation and likewise their capacity to play with their gender presentation.”

Nonetheless, this publicity to and wider acceptance of this style of males hasn’t precisely made us much less confused about them. On the one hand, they’re usually assumed to be emotionally clever and “unproblematic,” politically progressive if not outrightly feminist. However is it actually all an act?

It looks like the web is caught in a perpetual cycle of glorifying and later questioning the integrity of those males each time they acquire publicity. Pop singer Harry Kinds, for instance, was as soon as lauded for dancing with males in his music movies and sporting female articles of clothes. For a time, although, he additionally confronted prices of “queer-baiting,” a time period to explain the appropriation of queer aesthetics by straight, cis males for their very own private {and professional} benefit.

Foster finds that skepticism round males who don these aesthetics is partly a dialog round privilege. “The critique is that males are reaping the form of social and symbolic set of rewards for collaborating in these feminized and typically queer aesthetics with out bearing any of the prices which have sometimes circled round queer and marginalized males or ladies,” Foster says.

Styles wearing a sparkly red jacket and no shirt onstage

Harry Kinds performing on the BRIT Awards on February 11, 2023.
Gareth Cattermole/Getty Photos

In his examine on “radical” masculinities on TikTok, Foster discovered that the boys who really feel comfy sporting attire or consuming matchas are sometimes males who already possess “masculine capital” — i.e., they’re cisgender, white, conventionally engaging, center or higher class — permitting them to dabble in these aesthetics extra securely. He provides that these “softboy” signifiers usually have the reverse impact of “focalizing their standard attractiveness.” Take, for instance, Kinds sporting a pink fringe vest that shows his six-pack abs, or actor Jeremy Allen White sporting tiny shorts that exhibit his muscular quads.

It isn’t simply that these signifiers appear strategic or shallow, however slightly, they will learn as deceptive. The MeToo motion confirmed us that even supposed “good guys” could possibly be able to alleged manipulation and abuse — that actually, they might use their enlightenment as a sort of protect. Now, the sort of man who goes to remedy whereas additionally treating his associate badly has turn out to be flattened right into a starter-pack-style meme. And the faux-enlightened man has turn out to be a frequent statement in popular culture.

In what could possibly be learn as an effort to rehabilitate his picture following allegations of home abuse from his ex-wife Angelina Jolie, Brad Pitt has taken on a extra gender-fluid method to trend. Earlier than actor Jonathan Majors acquired two misdemeanor prices in a domestic-violence case final 12 months, he did a viral journal shoot sporting all pink and mentioned how his thought of masculinity concerned “kindness” and “gentleness.” These had been main celebrities with PR groups. Might their gender flexibility have been an try to push back dangerous press? It’s inconceivable to say, however what observers have seen does coloration the discourse.

Is there an excessive amount of mistrust between the sexes?

Nonetheless, it’s additionally vital to acknowledge the extent to which these rapid judgments can impede younger folks’s social lives. Playboy editor Magdalene J. Taylor, who additionally writes the intercourse and courting publication Many Such Circumstances, says that the “performative male” pattern is “aligned with a lot of the hostility we’re seeing in courting writ massive: we don’t belief that anybody’s intentions are good.”

This hostility is seen within the stage of suspicion, surveillance, and arbitrary guidelines that issue into courting proper now. From the quantity of hyperspecific and downright nonsensical courting necessities which are mentioned on TikTok to whisper-network apps that primarily encourage gossip slightly than security, it looks like many individuals have overlooked what a wholesome stage of discernment in courting appears to be like like.

Taylor says, out of all of the respectable warning indicators that males can show, somebody’s fashion of costume or tastes in books is probably not the factor to give attention to. And doing all of your greatest to draw a possible associate isn’t inherently misleading.

“Whereas mendacity and obfuscating your id for sexual ends is, after all, fallacious and probably even assault, studying a guide you consider ladies will discover interesting isn’t a lie,” she says. “It’s a completely regular, well-established social observe of making an attempt to narrate to the other intercourse.”

General, although, Taylor says that the extent of humor women and men are injecting into the “performative male” pattern might counsel that individuals are slowly pushing away from the concept a person’s look and pursuits, particularly concerning issues which are woman-coded, require additional inspection. A number of dudes may simply put on and devour a whole lot of the identical fundamental stuff proper now, and if it simply so occurs that progressive ladies find it irresistible, so be it.

“It’s not a counterattack to ‘wokeness’ per se, however a realization that among the rhetoric of ‘wokeness’ round heterosexual courting relations imposed new restrictions that didn’t really liberate us,” Taylor says. “We’re circling again to a spot the place it’s okay to confess that you’re a individual with wishes, and that you just may act accordingly.”


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