Maserati proprietor Stellantis has a brand new CEO beginning at the moment, and there’s recent hypothesis the corporate is seeking to off-load the Italian model as its gross sales proceed to slip
In response to Reuters, Stellantis – which owns Maserati amongst a swathe of manufacturers together with Alfa Romeo and Fiat – remains to be contemplating promoting Maserati as new Stellantis CEO Antonio Filosa formally begins as CEO at the moment, June 23, 2025.
It comes because the automaker – which celebrated its a hundred and tenth anniversary in 2024 – continues to disclaim rumours, with a Stellantis spokesperson telling Reuters, “Respectfully, Maserati isn’t on the market”.
Maserati has been the worst performing model of greater than a dozen automakers within the Stellantis group, with a 57 per cent world gross sales decline in 2024 together with a 40.9 per cent slide in Australia.
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The gross sales slide noticed Maserati publish a monetary lack of €260 million ($464 million) for 2024, and – in contrast to manufacturers corresponding to Audi and Mercedes-Benz – it doesn’t have any new fashions set for launch this 12 months to show the model round.
Whereas the Grecale SUV was the best-selling Maserati in 2024, manufacturing of the Levante SUV and Quattroporte sedan ended, with their replacements not due till 2027 and 2028 respectively.
It additionally dropped the Ghibli sedan – a BMW 5 Sequence, Audi A6 and Mercedes-Benz E-Class competitor – and has no plans for a direct successor.
Maserati additionally dropped its V8 engines solely, whereas manufacturers together with BMW and Ferrari – the latter of which Maserati has beforehand shared powertrains with – have added hybrid tech to their V8 fashions to allow them to proceed for the foreseeable future.
Experiences of a possible sale surfaced beneath earlier Stellantis CEO Carlos Tavares, who mentioned Stellantis wouldn’t offload any of its manufacturers however then stop the corporate final December.
These remarks got here after then-Stellantis chief monetary officer Natalie Knight informed media in July 2024: “There may very well be some level sooner or later after we take a look at what’s the perfect dwelling for [Maserati]”.
Experiences gathered steam in early 2025 after Maserati posted an additional 48 per cent fall in gross sales over the primary three months of 2025, with a 24.8 per cent decline in Australia over the identical interval.
Including to the stress, the April 2025 introduction of a 25 per cent United States (US) ‘automotive’ import tariff – and extra country-specific ‘reciprocal’ tariffs on prime – noticed Maserati’s future on shaky floor.
The US is Maserati’s greatest market, making up round half of its world gross sales, with the automaker importing each automobile it sells there.
The stress from the tariffs noticed Stellantis rent consultancy agency McKinsey & Co to guage the impression the tariffs would have on Alfa Romeo and Maserati.
In contrast to Maserati, Alfa Romeo has seen a powerful begin to 2025, with a 29 per cent world gross sales enhance within the first quarter (January to March 2025), with the Alfa Romeo Junior – as a result of arrive in Australia in the course of the third quarter of 2025 – main the turnaround.
“Nice credit score to the Junior, welcomed with excessive enthusiasm,” mentioned Alfa Romeo CEO Santo Ficili in an announcement.
“With 35,000 orders since launch, it’s kicking off the model’s future, with the brand new Stelvio and new Giulia about to write down one more chapter within the historical past of Made in Italy.”
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