Social media community Bluesky is way smaller than the likes of X and Fb, however may have one other ace up its sleeve in counting on the love of sports activities and talent to let folks go away the platform to take a look at dwell content material.
What Occurred: Two of entrepreneur Mark Cuban’s favourite gadgets are crossing paths with Bluesky engaged on highlighting the Nationwide Basketball Affiliation’s postseason video games.
Whereas Cuban’s Dallas Mavericks, of which he is a component proprietor, aren’t within the NBA Playoffs, the push by Bluesky could possibly be one in all many to assist push sports activities followers to the platform.
In response to a report from TechCrunch, Bluesky is testing new options throughout the NBA Playoffs that embody putting a purple border with a “dwell” callout on posts from the NBA’s Bluesky account when there are video games in progress.
Bluesky customers who click on on the NBA’s profile image can be redirected to the dwell content material.
“We aren’t trapping you in Bluesky,” Bluesky COO Rose Wang mentioned. “We would like you to make use of Bluesky to find what’s occurring.”
Wang mentioned Bluesky will even take a look at this function throughout WNBA video games.
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Why It is Essential: The choice to redirect customers to content material exterior of Bluesky differs from the present technique of Elon Musk-owned social media platform X.
X, previously referred to as Twitter, beforehand had dwell streaming partnerships with sports activities leagues the place it will present contests dwell on the platform.
These days, X highlights the scores and posts about video games and hopes to maintain followers on X slightly than having them go away to look at the precise sports activities matchup.
As highlighted by TechCrunch, Bluesky does not depend on promoting to earn money, which means it does not care how a lot time folks spend on the platform. The purpose is in fact to get folks to proceed utilizing Bluesky and coming again.
The power for customers to rapidly go away and watch sports activities contests and are available again to speak about them with different customers on Bluesky is an attention-grabbing guess to see play out and could possibly be one of many gadgets that might drive customers from X to Bluesky.
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