Lock display screen platform Look introduced in the present day that it’s launching a brand new generative AI-based purchasing expertise. It is going to counsel totally different outfits on a consumer’s customized avatar. The corporate is partnering with Google to make use of the corporate’s Gemini fashions and Vertex AI to deploy the expertise.
Individually, the corporate additionally received contemporary backing from Google — which was already an investor — in response to folks conversant in the matter. Look and Google didn’t touch upon the funding particulars.
Look mentioned that it’s already experimenting with the new-gen AI-powered expertise within the U.S. by way of a brand new app referred to as Look AI. The startup plans to roll out this expertise to all customers within the U.S. and India within the coming months.
Google is attempting to have extra corporations use its Gemini and Cloud platforms for AI implementation in India. The corporate can be investing in startups in parallel. Most lately, it backed the webtoon platform Toonsutra.
Look’s CEO, Naveen Tewari, mentioned that the app’s mannequin understands style tendencies and personalizes recommendations for you.
“Consider this expertise as wanting by way of a style journal with the newest attire, the place you’re the mannequin on every web page,” Tewari mentioned.
Tewari added that the corporate needs to construct a discovery engine and a feed so that you could discover totally different gadgets — and purchase those you want essentially the most.
Customers who obtain the app must add a selfie of themselves, choose their gender, hair size, and ethnicity, and specify their physique sort through the onboarding course of. Subsequently, the app will generate a mannequin for you utilizing AI. Look will then present you totally different seems in your lock display screen. You possibly can faucet on a button on the lock display screen to see some recommendations from the online that match the AI-generated avatar’s attire.
Look fetches these outcomes from the ecommerce websites it has partnered with. At launch, the corporate mentioned it has 400 companions. The startup takes a minimize if the client completes a purchase order due to affiliate hyperlinks.
Within the Look AI app, customers can scroll by way of a number of outfit recommendations and even put them on the lock display screen. On the app, other than attire, you’ll additionally get recommendations about different gadgets current within the scene, similar to a guitar or a candle. However in the mean time, you possibly can’t buy them. Sooner or later, customers will be capable to tune their recommendations utilizing an upvote/downvote-like mechanism together with utilizing chat to seek out inspiration for a particular look.
Look, which has over 300 million energetic customers in markets like India, Japan, and Indonesia, primarily shows its content material on Android-powered telephones’ lock screens. Whereas India is the biggest consumer base for the corporate, it piloted its lock display screen answer in the U.S. final 12 months in partnership with Motorola. The corporate has began making inroads into displaying this content material on sensible TVs as effectively.
Corporations and startups try to resolve personalization within the ecommerce world by way of AI-powered search and brokers, beginning with tech giants like Google and Amazon. Look goals to be an app that evokes customers to purchase garments.
