LightSpeed Studios, a worldwide recreation developer, stated at GDC 2025 it’s revealing the “Unique IP Initiative,” a brand new strategic focus centered on growing authentic recreation titles.
Recreation business veterans from LightSpeed Studios took the stage at GDC 2025, to disclose plans for its decisive give attention to the creation of authentic IP.
Steve C. Martin will unveil updates from LightSpeed LA, the studio growing the extremely anticipated triple-A open-world motion recreation, Final Sentinel, whereas in parallel legendary recreation developer and head of LightSpeed Japan Studio, Hideaki Itsuno, will reveal that he has begun main the early growth of a brand new, unnamed authentic triple-A motion recreation title. Each are tasks that mark the following chapter in LightSpeed’s dedication to creating authentic recreation titles.
LightSpeed Studios commits to growth of authentic recreation IP.
Recognizing that innovation drives participant engagement, LightSpeed is sharpening its method and saying its dedication to empowering a community of self-sustained, independently run regional studios that shall be targeted solely on growing authentic, cross platform recreation titles.
LightSpeed , greatest identified for its work with established recreation title PUBG MOBILE (co-developed with Krafton, Inc.), is strategically increasing and constructing state-of-the-art growth amenities all over the world to assist authentic recreation growth.
This technique permits its growth studios, which notably consists of LightSpeed LA, the newly established LightSpeed Japan Studio, together with groups the world over, a direct pipeline to LightSpeed STUDIOS’ centralized technical sources. This consists of LightSpeed’s newest R&D breakthroughs, which push the boundaries of graphics and efficiency to reinforce in-game realism, as showcased in workshops throughout GDC 2025.
LightSpeed Studios Units the Stage for a New Period for Japan Studio
Constructing on this method, legendary recreation director and head of LightSpeed Japan Studio, Hideaki Itsuno, is revealing at GDC 2025 that he’s getting into the sector and launched into the early phases of bringing his personal visionary triple-A recreation title to life.
Drawing on his in depth expertise directing video games and constructing unbelievable groups at Capcom that drove the outstanding successes of Satan Could Cry, the Capcom Alpha sequence, Capcom VS. SNK, and lots of extra iconic recreation titles, Hideaki is able to apply the identical ideas of inventive freedom, effectivity, and humility to assemble an impressive crew and create one thing actually groundbreaking.
“We’re constructing a inventive surroundings that mixes various cultural views with cutting-edge know-how,” stated Hideaki Itsuno, common supervisor of LightSpeed Japan Studio, in a press release. “Our focus is on growing gameplay components that provide gamers solely new experiences – the sort of improvements that make gamers say I’ve by no means seen that in a recreation earlier than.”
Leveraging world expertise and nurturing inventive freedom
Moreover, to foster recent views in authentic recreation growth, LIGHTSPEED STUDIOS is adopting a mannequin that permits every studio to form its personal tradition, advocating for authentic pondering inside groups. Bringing to the desk Jap and Western recreation philosophies, LIGHTSPEED STUDIOS is positioned to encourage regional groups to change concepts, mix cultural influences, and unite below a shared imaginative and prescient – creating actually world gaming experiences.
A standout instance of this method is being led by the VP of LIGHTSPEED STUDIOS, Steve C. Martin, identified for his dedication to five-year growth cycles. Targeted on bringing his authentic AAA open world motion title, Final Sentinel, to life, Steve has assembled a world-class, world crew. Regardless of expertise from prestigious studios like Rockstar Video games, Meta and EA Video games, LightSpeed LA has fostered not solely a tradition of inventive freedom however ensures product effectivity, due to Steve’s emphasis on humility and a willingness to embrace constructive suggestions.
“Any recreation studio’s ambition lies with growing authentic video games. The inventive freedom of making your individual lore from scratch, constructing a compelling narrative, and all of the upsides from that is the dream of any studio, and that’s why LightSpeed Studios is the place to be,” stated Steve C. Martin, who brings his in depth expertise from Rockstar Video games the place he contributed to acclaimed titles together with Purple Useless Redemption and Grand Theft Auto V.”
