Landbase has introduced the launch of the Marketing campaign Feed, a brand new enhancement to its agentic AI-powered go-to-market (GTM) platform, together with the acquisition of Delegate, an organization identified for its predictive and automatic buyer success options. These developments are aimed toward accelerating Landbase’s mission to automate omnichannel gross sales outreach and enhance go-to-market methods by means of superior AI-driven options.
The Marketing campaign Feed is designed to handle key GTM challenges equivalent to fragmented information, handbook processes, and ineffective viewers engagement. With the brand new functionality, customers obtain AI-enriched marketing campaign suggestions that may be reviewed, authorized, edited, or denied shortly, enabling marketing campaign launches in minutes reasonably than months.
“Not like conventional outbound methods that rely closely on disparate instruments and handbook enter, the Marketing campaign Feed leverages agentic AI and Landbase’s proprietary mannequin GTM-1 Omni to automate complicated workflows and supply actionable marketing campaign suggestions,” mentioned Daniel Saks, CEO and co-founder of Landbase. “The Marketing campaign Feed brings the enjoyable and easy expertise of the ‘vibe coding’ phenomenon to GTM, making it straightforward to evaluate, edit and launch campaigns in minutes as an alternative of months.”
The acquisition of Delegate helps the accelerated improvement of the Marketing campaign Feed and different improvements. Delegate’s crew brings its experience in buyer success automation to Landbase, contributing to sooner product enhancements. Key hires from Delegate embrace Hugh Hopkins as head of product improvement and Alex Berry as head of gross sales.
“Landbase is revolutionizing how individuals work by launching the Marketing campaign Feed with suggestions that make it straightforward to take motion to assist companies develop,” mentioned Hopkins. “The Marketing campaign Feed represents a major paradigm shift in how firms method their GTM methods, combining AI-driven insights with hyper-targeted suggestions and seamless agent-driven execution.”
Key options of the Marketing campaign Feed embrace:
- AI-driven automation: Automates repetitive duties to unlock time for strategic initiatives.
- Predictive viewers suggestions: Identifies and prioritizes high-potential audiences.
- Omnichannel outreach: Automates communication throughout electronic mail, LinkedIn, and cellphone channels.
“The Marketing campaign Feed enhances Landbase’s platform’s potential to amplify its omnichannel outreach efforts in file time, setting a brand new customary within the trade,” mentioned Berry. “By combining our experience with Landbase’s breadth of engineering abilities and not too long ago introduced agentic AI Lab and proprietary GTM-1 Omni mannequin, we’ll assist make our collective GTM imaginative and prescient a actuality and be capable of ship higher outcomes for our prospects in a extremely aggressive and fast-moving area.”
The Marketing campaign Feed is now accessible as a part of Landbase’s subscription-based platform.
