Saturday, September 13, 2025

Justin Bieber declares new album ‘SWAG II’ by way of billboards around the globe

Justin Bieber has introduced his new album ‘SWAG II’ is on its approach, simply two months after the discharge of ‘SWAG’.

In a collection of social media messages posted on Thursday (September 4), Bieber shared photos of billboards around the globe exhibiting pink backdrops with the title ‘SWAG II’ printed upon them. The entire posts are captioned: “swag II midnight tonight”.

It might seem {that a} follow-up to July’s ‘SWAG’ shall be out there for followers to hearken to from midnight on Friday morning (September 5). No additional particulars have been confirmed concerning the document.

Try a slew of posts from Bieber under, exhibiting world landmarks doused in the identical acquainted shade of pink.

Try some fan reactions to the looks of the billboards under:

@officialemmawhite

ARE WE GETTING MORE JUSTIN BIEBER MUSIC? AHH🤔🤔🤔 #swag2 #justinbieber #swag

♬ Its not clocking to you – Chief Inexperienced Screens

@elliemillar96

Look what’s been noticed in London!!!!🥹🕺🏼 @Justin Bieber WHAT DOES THIS MEAN!?! #fyp #foryou #foryoupage #justinbieber #swag

♬ Its not clocking to you – Chief Inexperienced Screens

@miruhda

Justin Bieber is teasing a brand new album… #justinbieber #swag #swag2 #music

♬ Its not clocking to you – Chief Inexperienced Screens

@fr3yastephens

#justinbeiber

♬ authentic sound – SAINTED

‘SWAG’ boasted a run time of just below an hour, with the Canadian singer collaborating with a bunch of artists together with Dijon, Lil B, Sexyy PurpleGunnaMoney Cobain2 Chainz and extra, with manufacturing coming from the likes of Dijon, Mk.gee, Knox Fortune and Daniel Caesar.

Upon the discharge of ‘SWAG’ in July, NME awarded the album three stars, writing: “‘Swag’ usually feels poorly edited, its 21 tracks accumulating right into a directionless slog. The manufacturing could have its moments, however the lyrics hardly ever ship the depth to match. Whereas snippets of Bieber standing up for himself and “standing on enterprise” trace at definitive clapbacks to come back, ‘Swag’ in the end presents up one other flurry of query marks in response.”

Bieber’s estranged former supervisor Scooter Braun described the document as “for sure essentially the most authentically Justin Bieber album up to now”, calling it “stunning, uncooked and actually him”.

‘SWAG’ arrived after a interval of intense scrutiny for the singer over mounting concern for his psychological well being. One incident specifically, the place he confronted a photographer and stated, “I’m a dad. I’m a husband. You’re not getting it. It’s not clocking to you. I’m standing on enterprise,” went viral on-line not too long ago, sparking recent concern.

The singer additionally shared a submit on social media earlier this 12 months by which he stated he “hates” himself when he feels that he’s turning into “inauthentic”, earlier than including: “Then I bear in mind we’re all being made to suppose we’re not sufficient however I nonetheless hate once I change myself to please folks.”

It echoed the same message shared beforehand, the place he addressed his struggles with feeling like a “fraud” on social media. “Folks advised me my entire life ‘wow Justin u deserve that’ and I personally have at all times felt unworthy. Like I used to be a fraud.”


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