Jess Glynne‘s ‘Maintain My Hand’ has taken on a lifetime of its personal after changing into a viral meme.
- READ MORE: Soundtrack Of My Life: Jess Glynne
In what’s now change into a ubiquitous audio on social media, the airline’s breezy tagline “nothing beats a Jet2 vacation” is about to Glynne’s 2015 observe to promote their bundle offers.
The cheery jingle has now soundtracked 1.3m movies on TikTok, with almost all exhibiting clips of nightmare vacation experiences.
These embody fights on planes, drunken accidents and journey delays, with the audio changing into shorthand for holidays gone flawed.
Due to the recognition of the pattern, Glynne has taken to closing stay units with the track, with followers chanting strains from the now-famous advert earlier than the refrain kicks in, with some even bringing alongside indicators studying: “Nothing beats a Jet2 vacation”.
@elliem987 nothing beats a jet 2 vacation
@real_cecee Replying to @𝑵𝒊𝒌𝒊 right here you go😂😂😂😂😩 #jet2holidays #salaamcave #zanzibar🇹🇿
@clipz_hq1 And I imply nothing! 🤣 #fyp #jet2holidays #trending #viral
@madsjpg Nonetheless humorous 😭😭 nothing beats a jet2 vacation frrrrr #jet2 #jet2holidays #pattern #humorous #vacation #journey
@jessglynne Darlin… ✈️ #jet2holidays #holdmyhand #Jet2 #JessGlynne
The pattern has even gone stateside, with American audiences attempting their hand on the jingle. Per Forbes, its enduring success on social media has seen search curiosity in Jet2holidays at an all-time excessive, and the search question “what’s a Jet2 vacation” has almost quadrupled prior to now week, in response to a Google pattern report.
Again in 2023, Glynne addressed the audio after criticism after passengers took to social media to complain concerning the track being overplayed by the vacation firm.
“I don’t need to hear anybody on loop in my ear, however on the similar time, I’m like, ‘You already know you’re going on vacation now should you hear the track, so that you’re welcome,’” she mentioned on the time.
Whereas calling the rising pattern “so humorous”, she revealed she had by no means “really obtained on a Jet2 flight”.
How can nothing beat a jet 2 vacation when all I do is win
— T-Ache (@TPAIN) July 15, 2025
“I’ve been on each airline within the UK,” she mentioned, including: “I imply, the place the hell are my flights at Jet2? Take me to Mallorca.”
Final 12 months, the ‘Reasonably Be’ hitmaker revealed that she nearly stop music altogether attributable to “the scrutiny” she confronted on-line, explaining that the “means it [online criticism] made me really feel, the pure slog, the scrutiny,” had been driving components as to why she debated leaving her music profession behind.
“The quantity that I’ve put in and the self-belief and the combat and the battles (I’ve gone by with) myself and with folks round me to get to the place I’m, I used to be like: ‘Nah man, you possibly can’t throw all of it away.’”
