July 29, 2025
The newest advert continues the “Obey Your Thirst” marketing campaign began in 1994
Philadelphia Eagles quarterback Jalen Hurts continues making historical past, even off the soccer area, as he turns into the primary NFL participant to be featured in a Sprite industrial.
The gentle drink firm simply launched a industrial that includes the Tremendous Bowl quarterback. Within the promotional spot, an interviewer is seen continuously asking Hurts questions as he seems in numerous settings, together with a press convention, a restaurant, and a go well with becoming at a tailor’s. Within the final scene, in what seems to be a public place, the identical reporter notices the Sprite that Hurts is consuming and says, “Wait, you at all times have a Sprite, is that the important thing to your success?”
Because the Eagles participant smiles, he responds, “Nah, but it surely tastes good.”
“Jalen reveals up as his true self always, which is the primary check-box for us when pursuing expertise,” stated A.P. Chaney, senior artistic director, Glowing Flavors, Coca‑Cola North America, in a written assertion. “His management and refusal to evolve and cave to stress make him an ideal match for Obey Your Thirst.”
The “Success Hurts” marketing campaign may be seen anyplace that options adverts, together with social media, tv, streaming platforms, and on-line video channels. The quarterback has signed a multi-year partnership with Sprite.
The Hurts partnership thrives on the “Obey Your Thirst” marketing campaign, which was introduced again final 12 months with NBA guard Anthony Edwards and observe and area celebrity Sha’Carri Richardson. The marketing campaign first debuted in 1994.
The advert debuts lower than two months earlier than Hurts and the Eagles get again on the sphere to defend their Tremendous Bowl title Sept. 4. They open the season in opposition to the Dallas Cowboys after they avenged their earlier Tremendous Bowl loss to the Kansas Metropolis Chiefs after they annihilated the crew by a rating of 40-22. Hurts gained the MVP Award after throwing for 221 yards and two touchdowns whereas additionally operating for 72 yards and scoring one other landing.
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