I Discovered the Greatest Digital Expertise Platforms (DXP) for 2025

As entrepreneurs, we’re not simply launching campaigns; we’re shaping how folks expertise a model at each touchpoint. And doing that throughout web sites, apps, social media, and electronic mail? It provides up quick.

That’s why digital expertise platforms (DXPs) are getting severe consideration. The market is projected to develop at a gradual 11.7% CAGR by way of 2030, a transparent signal that extra groups see the worth in platforms constructed to handle content material, unify knowledge, and personalize buyer interactions at scale.

Not like a fundamental content material administration system (CMS), the perfect digital expertise platforms assist the total journey, serving to advertising groups coordinate experiences throughout channels with out getting buried in complexity. Nonetheless, not each platform lives as much as the promise.

To unravel it, I evaluated 20+ instruments and dug into a whole bunch of G2 evaluations to seek out out which DXPs let entrepreneurs work smarter and construct stronger connections. Listed below are the 5 that stood out.

5 greatest digital expertise platforms I like to recommend

You don’t want a patchwork of instruments or a dev workforce on velocity dial to construct standout digital experiences anymore. DXPs have shortly grow to be the go-to for advertising groups that wish to transfer quicker, ship smarter, and keep linked with clients throughout each digital touchpoint.

What’s driving this shift? Extra industries are adopting digital-first methods, and it’s not simply discuss. Retail alone is anticipated to account for over 30% of DXP utilization in 2025, with finance, healthcare, and telecom following intently behind. These industries are all investing in higher methods to earn buyer loyalty on-line.

When you’re in search of a platform that helps you combine content material, knowledge, and buyer journeys into one cohesive workflow, the choices can really feel overwhelming. I sifted by way of actual consumer evaluations to highlight the 5 greatest digital expertise platforms which might be really delivering. Here is how I went about it.

What I prioritized when evaluating DXP 

I thought-about the next elements when evaluating the perfect digital expertise platforms.

• Content material administration and publishing workflows: I centered on how simply advertising groups can create, handle, and publish content material throughout channels. I paid consideration to flexibility in format, assist for localization, and the way effectively platforms allow collaboration between writers, designers, and editors with out fixed technical enter.
• Personalization and viewers concentrating on: Personalization is core to trendy digital experiences, so I prioritized platforms that supply superior segmentation, behavioral concentrating on, and real-time content material variation. I seemed for instruments that assist entrepreneurs tailor journeys based mostly on consumer intent, stage, or earlier interactions.
• Buyer knowledge integration and activation: An excellent DXP ought to pull in knowledge from CRMs, CDPs, net analytics, and commerce platforms, then make it actionable. I evaluated how effectively every platform handles knowledge unification and whether or not entrepreneurs can use that knowledge to set off campaigns or personalize experiences.
• Omnichannel supply and expertise orchestration: I assessed whether or not every platform helps constant experiences throughout net, cell, electronic mail, social media, and even offline channels. This included journey builders, marketing campaign coordination instruments, and how simply entrepreneurs can reuse belongings throughout touchpoints.
• Ease of use: I evaluated how intuitive the platform is for non-technical customers. Can a marketer make fast edits, launch campaigns, or spin up touchdown pages with out developer assist? Instruments that require intensive backend setup or technical coaching didn’t rank as excessive.
• Scalability and efficiency: For rising groups, I checked out how effectively the platform scales throughout manufacturers, languages, and geographies. I additionally factored in governance options, resembling consumer roles, approval workflows, and audit trails that assist workforce collaboration with out bottlenecks.
• Integrations and ecosystem assist: No platform exists in a vacuum. I prioritized instruments that supply sturdy APIs, pre-built connectors, and easy integrations with key martech programs like CRM, electronic mail, e-commerce, and analytics platforms.

The record beneath accommodates real consumer evaluations from the DXP software program class web page. To be included on this class, an answer should:

*This knowledge was pulled from G2 in 2025. Some evaluations could have been edited for readability.

Sitecore Digital Expertise Platform stands out for its mixture of enterprise-ready content material administration and versatile personalization options. Based on the G2 Grid Report, it’s particularly valued by IT, hospital, and healthcare groups, and has 50% adoption in enterprises. 

Customers typically spotlight how effectively Sitecore helps structured content material operations with out feeling overly inflexible. The platform’s content material editor and organizational construction make sustaining consistency throughout high-volume tasks simpler, and lots of reviewers respect how reusable elements assist velocity up execution. 

Personalization capabilities come up continuously within the evaluations, too. G2 customers worth the flexibility to ship totally different content material experiences based mostly on viewers conduct or journey stage. The foundations-based system for concentrating on content material is talked about as a major plus, particularly by groups operating campaigns throughout numerous viewers segments. A number of reviewers describe significant enhancements in buyer engagement after rolling out personalised experiences. 

One other generally talked about profit is Sitecore’s skill to scale alongside rising advertising wants. Reviewers be aware that the platform performs effectively underneath complicated use circumstances, resembling managing a number of enterprise models or launching region-specific campaigns. The modular setup and configurable construction assist groups preserve management whilst their operations increase. Many G2 reviewers describe it as a platform that may develop with them slightly than one which must be changed as calls for improve.

That mentioned, a recurring theme within the evaluations is that Sitecore isn’t one thing you grasp in a single day. A number of customers identified that the training curve is noticeable, particularly for these with out expertise utilizing comparable platforms. 

A number of G2 reviewers additionally expressed dissatisfaction with the documentation. The sources offered lean extra towards technical customers, leaving entrepreneurs in search of clear, step-by-step steering with out a lot to work with. This mismatch slows down adoption for groups that don’t have quick developer help or a accomplice company already concerned.

Pricing can also be talked about throughout a number of evaluations as an element value contemplating. Sitecore is described as a extra premium platform, which is smart given its enterprise focus. The worth appears to be there for groups with large-scale or complicated wants, although smaller groups may have to think about whether or not they’ll use the platform’s full capabilities.

Total, for groups seeking to construct structured, personalised digital experiences throughout manufacturers and areas, Sitecore gives the pliability and management to make that potential.

What I dislike about Sitecore Digital Expertise Platform:

• The training curve got here up in a whole lot of evaluations. It feels like even skilled entrepreneurs want further time or assist to rise up to hurry.
• Documentation was one other friction level. Customers didn’t at all times discover what they wanted within the official supplies.

What G2 customers dislike about Sitecore Digital Expertise Platform:

“One side that stands out is the complexity and lack of readability in Sitecore’s licensing construction. Licensing can typically really feel opaque, and clearer, extra streamlined info would assist companions and clients.

Moreover, though Sitecore has made noticeable enhancements lately, the know-how stack, particularly on the front-end aspect, nonetheless has a ways to go to align absolutely with broader market requirements. For a lot of front-end builders who’re used to trendy frameworks and business practices, transitioning into the Sitecore ecosystem might be difficult. Higher alignment with broadly adopted front-end applied sciences would ease onboarding and assist increase the pool of builders capable of ship options inside the platform.”

– Sitecore Digital Expertise Platform Evaluation, Rodrigo P.

Jahia DXP helps organizations handle content material and ship constant experiences throughout digital channels. Based on the G2 Grid Report, it’s generally utilized by groups within the IT and chemical industries and is steadily adopted by mid-sized (42%) and enterprise organizations (43%).

G2 customers typically level to content material administration as certainly one of Jahia’s strongest capabilities. Many groups depend on it to handle structured content material throughout a number of channels, they usually respect how the platform permits for content material reuse and centralized management with out pointless rigidity. One recurring theme is how simple it’s to take care of a constant model expertise, even throughout totally different groups or websites.

Customization is one other space the place Jahia stands out in G2 suggestions. Reviewers continuously point out that the platform is very adaptable to distinctive enterprise guidelines and web site buildings. Many groups lean on its modular design to create tailor-made digital experiences that combine effectively with present instruments and content material fashions.

Jahia’s buyer assist additionally receives optimistic suggestions throughout a number of evaluations. Customers describe the assist workforce as fast to reply and genuinely useful throughout onboarding, upgrades, and troubleshooting. There’s a powerful appreciation for the extent of technical experience and the personalised method many groups skilled.

Nevertheless, some customers do level out challenges when first adopting the platform. A typical sentiment throughout G2 evaluations is that Jahia can really feel a bit complicated to navigate. From permissions to interface format, the setup isn’t at all times intuitive out of the field.

Efficiency is one other space the place a number of customers famous room for enchancment. Whereas most suggestions on platform stability is optimistic, some evaluations point out slower load instances when coping with massive volumes of content material or customized elements. These points appear extra widespread in high-customization environments and should require tuning over time.

Pricing additionally comes up in a number of G2 evaluations, notably amongst mid-sized groups weighing price in opposition to options. Jahia isn’t sometimes seen as a price range platform, and some customers talked about evaluating it alongside extra inexpensive choices. Nonetheless, many felt the funding was justified for the extent of flexibility and management it gives.

Total, Jahia gives the right combination of management, adaptability, and hands-on partnership for groups that desire a content-first platform with room to customise and a assist workforce that sticks with them.

What I dislike about Jahia DXP:

• Some customers discovered the platform powerful to study at first. The complexity of setup and permissions can gradual issues down for non-technical groups.
• Efficiency dips in heavier builds had been additionally talked about. When you’re planning a high-customization rollout, that is one thing to remember.

What G2 customers dislike about Jahia DXP:

“Whereas Jahia gives a whole lot of nice options, I’m not an enormous fan of the JCR (Java Content material Repository) system. When one thing goes unsuitable or will get corrupted, it may be actually difficult to repair and troubleshoot. The complexity of the JCR construction makes it more durable to diagnose and resolve points in comparison with different CMS platforms, which might decelerate workflows when issues go off observe.”

– Jahia DXP Evaluation, Lewis M.

Bloomreach’s digital expertise platform consolidates buyer knowledge, customizes content material, and automates advertising workflows. G2 Grid Report reveals that the DXP is particularly favored in retail, advertising, and promoting, with the best adoption fee within the mid-market phase at 46%.

Ease of use comes up constantly in consumer evaluations. G2 reviewers describe the interface as intuitive, with a format that makes day-to-day duties like marketing campaign setup and content material updates really feel manageable. The platform earns reward for its drag-and-drop editors, clear design, and ease of navigation. One continuously talked about profit is how shortly groups are capable of launch new campaigns or workflows as soon as they get conversant in the system. Whereas setup can take coordination, the training curve flattens shortly for customers who interact with the platform frequently.

One other generally mentioned power is Bloomreach’s advertising automation options. G2 reviewers typically spotlight the platform’s skill to set off personalised actions based mostly on conduct, timing, and buyer segments. Many groups use it to automate cross-channel journeys, like electronic mail campaigns triggered by looking conduct or transactional exercise. Based on a number of evaluations, the automation builder is highly effective but accessible, giving entrepreneurs sufficient flexibility with out overwhelming them with complexity.

Actual-time entry to buyer knowledge additionally receives sturdy suggestions. Customers appear to like how Bloomreach connects exercise throughout classes and channels, providing a unified view of what clients are doing and enabling groups to react shortly. The flexibility to personalize content material, gives, or messages based mostly on dwell interactions is talked about throughout quite a few evaluations.

However, as with the opposite two platforms talked about earlier, some customers famous that Bloomreach isn’t instantly intuitive in all areas. A recurring theme in G2 evaluations is that it will probably take time to unlock the platform’s full worth, particularly for superior options. Whereas the fundamentals are simple to study, mastering personalization logic or detailed segmentation could require further coaching or assist.

A handful of reviewers additionally talked about that Bloomreach is extra tailor-made to e-commerce use circumstances, which could make it much less versatile for groups outdoors that house. Whereas the platform excels in retail environments, some non-commerce customers felt they needed to adapt workflows to suit their wants. This wasn’t flagged as a dealbreaker however got here up compared to extra general-purpose DXPs.

Lastly, a number of customers talked about minor characteristic gaps. These ranged from wanting further analytics choices to requesting enhancements to UI customization or A/B testing instruments. Most of this suggestions got here from a spot of customers seeking to push the platform additional, slightly than customers combating the fundamentals. For a lot of groups, these limitations didn’t have an effect on core use however had been famous as areas for potential enchancment.

What I dislike about Bloomreach:

• Some groups famous that the platform is extra commerce-focused than general-purpose. It’d take further effort to tailor it to different industries.
• Just a few evaluations talked about smaller characteristic gaps, not main blockers, however issues like expanded reporting or interface tweaks that may make day by day work smoother.

What G2 customers dislike about Bloomreach:

“The interface might be unintuitive, particularly when navigating complicated workflows or attempting to handle a number of tasks directly. Some options, like reporting or experimentation, could possibly be extra user-friendly and visually clear. Moreover, implementing customized use circumstances typically requires developer involvement, which might decelerate execution.”

– Bloomreach Evaluation, Harry C.

Yext assists organizations in managing structured content material and making certain correct, up-to-date info throughout digital channels. Based on the G2 Grid Report, it’s generally utilized by well being and wellness companies, with mid-market customers at 48% and enterprise customers at 40%.

A standout characteristic customers typically point out is the Yext Information Graph. This structured content material framework helps groups handle location knowledge, product information, FAQs, and repair particulars from a single supply of fact. Based on G2 reviewers, the flexibility to push updates throughout a number of endpoints saves time and minimizes the chance of outdated or inconsistent info.

One other continuously praised side of Yext is its centralized dashboard. Customers describe it as an environment friendly hub for publishing content material, managing enterprise listings, monitoring buyer evaluations, and making fast updates throughout areas. This setup is especially useful for operational and advertising groups working throughout a number of areas. Reviewers typically be aware the way it simplifies day by day duties and reduces the necessity to navigate between platforms or interfaces.

Buyer assist comes up throughout G2 evaluations with a mixture of reward and critique. Some customers report a easy expertise when working with the assist workforce, particularly throughout onboarding or situation decision. Others point out occasional delays or unclear communication when coping with extra complicated platform wants. Whereas many groups discovered the help they wanted, others felt that follow-through could possibly be extra constant. Total, assist high quality seems to range relying on the workforce’s particular use case and the character of their setup.

Yext customers additionally level out limitations in customization. Whereas the platform handles structured content material and third-party publishing very effectively, a number of reviewers mentioned it may be difficult to tailor layouts or content material conduct past the default configuration. This may occasionally not influence on a regular basis use, however it may be a barrier for groups in search of extra design flexibility or distinctive integration workflows.

Some evaluations additionally point out that the platform’s preliminary complexity requires extra setup time, particularly for organizations attempting to construction massive volumes of content material or knowledge fields. As soon as up and operating, most customers discovered it simple, however configuring relationships inside the Information Graph or managing syncs with exterior platforms can take planning.

For companies prioritizing content material accuracy throughout digital channels, Yext gives a centralized platform inside the DXP house to effectively handle updates at scale.

What I dislike about Yext:

• Some customers mentioned the platform might be more durable to customise, particularly in the event you’re attempting to transcend the usual templates or integrations.
• There have been additionally blended experiences with buyer assist. Whereas some groups obtained the assistance they wanted, others talked about follow-ups that didn’t meet expectations.

What G2 customers dislike about Yext:

“The filters and standards utilized in reviews can get overwhelming and a bit sophisticated. There are a lot of parameters that may confuse first-time customers. It is at all times a good suggestion to get assist and a few coaching from Yext workers.”

– Yext Evaluation, Mehmet Soner C.

Sanity is understood for its developer-friendly method to managing and delivering structured content material throughout channels. Based on the G2 Grid Report, it’s broadly adopted by laptop software program and advertising and promoting groups, with the best adoption in small companies at 67%.

One of the continuously talked about options is Sanity Studio, the platform’s open-source content material workspace. Constructed with React, it offers groups full management over how editors work together with content material, from schema design to customized workflows. G2 customers respect the flexibility to construct a tailor-made modifying expertise that aligns with how their group really works. The interface can also be praised for being quick and responsive as soon as arrange, with a number of reviewers noting how simply it integrates into present dev workflows.

One other characteristic customers spotlight is GROQ, Sanity’s native question language. Not like extra restricted filtering instruments, GROQ permits groups to request precisely the information they want, no extra, no much less. Reviewers describe it as highly effective and environment friendly, particularly for builders engaged on structured content material supply throughout totally different front-end frameworks.

Sanity’s headless structure additionally receives sturdy suggestions. G2 reviewers worth the flexibility to separate content material from presentation, enabling omnichannel publishing and frontend flexibility. The API-first design lets groups construct web sites, apps, and inner instruments with out being constrained by templated UI or inflexible supply logic. This decoupled mannequin has been particularly useful for groups managing content material throughout a number of platforms and consumer sorts.

That mentioned, as with a number of different platforms on this record, one constant problem reviewers point out is the training curve. Whereas Sanity is very versatile, it typically requires extra technical data upfront, particularly throughout schema modeling and Studio customization. For builders, that’s typically a plus, however non-technical customers may have extra coaching or assist to really feel assured navigating the workspace.

Documentation is one other space the place reviewers see room for enchancment. Some customers mentioned the official docs don’t at all times go deep sufficient or assume an excessive amount of background data. Whereas group sources assist fill the gaps, the onboarding expertise could possibly be smoother for groups encountering Sanity for the primary time.

A really few evaluations additionally level to price as an element to think about. Though Sanity gives a beneficiant free tier, organizations with complicated setups or larger utilization wants could discover the pricing provides up over time. A number of customers advisable intently reviewing the pricing mannequin in the event you plan to scale shortly or require enterprise-level assist and efficiency. 

That mentioned, the excessive adoption fee amongst small companies, as talked about earlier, means that Sanity remains to be accessible for lean groups and startups that want flexibility and not using a heavy upfront funding.

For groups that wish to personal their content material mannequin, tailor the authoring expertise, and ship throughout channels with velocity and precision, Sanity gives the architectural flexibility and developer management to make that occur.

What I dislike about Sanity:

• As with different platforms we’ve checked out, the training curve got here up quite a bit. It appears to work greatest when there’s a technical workforce concerned in setup and onboarding.
• Just a few customers additionally talked about the documentation could possibly be stronger, particularly for newer customers attempting to maneuver past the fundamentals.

What G2 customers dislike about Sanity:

“Due to its developer focus, it will probably result in over-engineering at the price of the content material creators’ expertise. Additional, the information modeling requires coding, so this isn’t a no/low-code instrument.”

– Sanity Evaluation, Daniel M.

Wish to tie your DXP to actual outcomes? Discover the perfect advertising analytics instruments to measure influence throughout each stage of the client journey.