Right here at SPI, we discuss lots about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the ability of area of interest advertising and marketing! Victoria has generated a gradual six-figure earnings and an enormous YouTube following within the area of interest area of medical coding, primarily via her YouTube channel.
Does it get rather more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s operating on her personal phrases.
Large Success in an Uncommon Area of interest: Medical Coding
When you consider potential facet hustles, medical coding in all probability doesn’t come instantly to thoughts.
It entails taking affected person prognosis, procedures, providers and medical gear knowledge and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it might sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “deliver this totally different spin” to medical coding matters and pep up what may be a snoozefest in lesser arms.
How YouTube Turned Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off in the course of the pandemic, when she was working full-time as a medical coding auditor whereas operating her YouTube channel as a facet hustle.
Throughout lockdown, Victoria turned a chat-box common on Pat’s every day “Earnings Stream” YouTube sequence, absorbing ideas and techniques for educating, lighting, dwell streaming, and rising a web-based enterprise via area of interest advertising and marketing.
“The Earnings Stream” offered Victoria with an amazing alternative to concentrate on leveling up Contempo Coding.
She arrange a correct residence workplace and gear and began researching the way to construct and interact an viewers on YouTube and benefit from instruments like key phrase optimization.
Dwell streams turned a strong means for Victoria to show ideas, share her display, and interact along with her viewers in real-time. She would usually use a doc digital camera—like a light-weight overhead projector—to stroll via examples in medical coding books.
She additionally discovered to lean into the “enjoyable facet” of her character in her movies—which, alongside along with her experience and credibility, helped her channel shortly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes delight of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel offers a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience via on-line programs and packages.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she now not licenses their materials), it saved her from creating a whole curriculum from scratch.
On her web site, Victoria provides her personal specialty certification programs and persevering with teaching programs to assist people advance their medical coding careers.
She’s additionally branched out into online marketing by partnering with an schooling firm that gives a proper program for folks trying to get began in medical coding.
A Determination Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is usually juggling concepts and alternatives for brand new books, programs, channels, dwell streams, and extra area of interest advertising and marketing methods. Consequently, she’s discovered that it’s simple to develop into overwhelmed.
She briefly supplied on-line teaching, nevertheless it began getting in the best way of her content material creation.
Ultimately, she realized she wanted a option to consider potential alternatives and choose the perfect ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time would it not require?
- How a lot income may it probably generate?
“If there’s one thing that hits all three of them, yep, that’s the one I am going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new strategy has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her facet hustle. She is aware of she doesn’t need to handle a workforce and is cautious about scaling too shortly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of modifying her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to seek out somebody who did it…I’ll make some extent, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I’d have by no means discovered the way to make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with delivery, reporting, and operating the family. Consequently, Victoria can preserve her stream as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates that you may construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embrace:
- Inject your character and discover artistic methods to have interaction your viewers round your matter
- Do key phrase analysis and optimize your content material
- Discover totally different content material mediums like video programs, dwell streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource modifying or different duties that drain your time and inventive power
- Faucet into your networks to seek out freelance help
Most significantly, Victoria’s journey reveals the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding could sound dry, her potential to energise the topic and construct a rabid following proves there’s an viewers for nearly any matter if it’s packaged the best means.
You would possibly say she’s cracked the code. 😉
