Honda Malaysia has introduced its gross sales goal for 2025, the corporate stating that it’s concentrating on to promote 83,000 items this 12 months and strengthen its market presence with a projected 10.6% market share of the entire trade quantity (TIV).
The gross sales goal for this 12 months, introduced at its annual media gathering this night, is a modest 1.7% enhance – or 1,400 items – from the 81,600 items the corporate shifted in 2024, however it’s trying to proceed holding on to its primary place within the non-national passenger automobile phase for a twelfth consecutive 12 months.
Outgoing Honda Malaysia MD and CEO Hironobu Yoshimura stated that whereas there’ll nonetheless be challenges within the coming 12 months, the corporate stays assured that its inner combustion engine and e:HEV applied sciences will keep related out there, benefitting from infrastructure readiness, client preferences and technological developments.
The corporate stated that over the previous 12 months, its e:HEV fashions have gained important market traction, sufficient to account for almost 30% of the nation’s whole hybrid automobile gross sales in 2024, a rise of two p.c from 2023. If something, the automaker is anticipating development within the adoption of hybrid tech this 12 months as extra shoppers search out highly-fuel environment friendly autos within the face of the upcoming rationalisation of RON 95 gasoline.
As beforehand indicated, the corporate stated it is going to be introducing three new fashions in 2025, with one already on the bottom, this being the Civic facelift that was unveiled in January. The e:N1 electrical automobile can also be set to make its means in, as introduced when the EV was previewed on the 2024 Kuala Lumpur Worldwide Mobility Present (KLIMS) final December.
Whereas its id was not disclosed, the third mannequin needs to be the HR-V facelift, which is properly due in. Past this, the corporate additionally talked about its three-year plan to introduce three new full electrical fashions to the Malaysian market by 2027, however didn’t present something past that define.
Along with enhancing its product choices, HM stated it should proceed to enhance its gross sales and after-sales companies, which at current is obtainable by way of its complete community of 104 dealerships throughout the nation.
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