High 10 Search Engines in 2025 That Go Past Google

So whereas Google’s dominance is simple, precise search conduct varies greater than we would suppose.

Supply: SparkToro

2025 hasn’t been with out its challenges for Google. It’s AI Overviews, powered by Gemini, rolled out broadly this yr. This function, which summarizes solutions on the high of search outcomes, now reaches 1.5 billion customers per 30 days. It’s also rolling out AI Mode, a extra interactive, conversational expertise designed to information customers via multi-step queries utilizing pure language within the U.S.

Whereas the corporate frames it as the way forward for search, mixing conventional outcomes with AI-generated summaries, the response has been blended. Some customers respect the conversational solutions. Others discover the expertise cluttered or query the trustworthiness of the summaries, particularly after a couple of high-profile misfires. 

There’s additionally rising criticism round advert saturation, with natural outcomes typically pushed far under the fold. And whereas Google has made some privateness enhancements, it continues to face regulatory strain and ongoing skepticism about how person knowledge is dealt with.

In a refined however telling shift, Google’s search market share dipped under 90% for the primary time on the finish of 2024 and continues to take action. It’s not a collapse, however in an business the place Google has lengthy been untouchable, it’s price watching.

For now, because of its pace, attain, and acquainted construction, Google stays the heavyweight champion of search. Nonetheless, with AI reshaping how individuals work together with data, its once-unshakable lead could now not be assured.

After years of hovering round 2–3% international market share, Bing noticed an actual bump because of the launch of Bing Chat, now referred to as Copilot. It was the primary main search engine to deliver generative AI straight into the search expertise. Out of the blue, Bing wasn’t simply enjoying catch-up. It was main the dialog.

By 2025, Bing holds 3.88% of world search market share. Which may nonetheless sound small, but it surely tells a narrative of regular progress. The engine does particularly nicely on desktop, the place it grabs 11.73% of the market, principally because of its deep integration with Home windows 11 and Microsoft Edge. On cell, it’s a distinct story, with simply 0.64%, exhibiting how a lot it nonetheless depends upon the PC ecosystem.

Geographically, Bing’s strongest numbers come from North America, the place it holds 7.36% general, together with 7.5% within the U.S. In Europe, it captures 4.1%, with 3.9% within the U.Okay.. In Asia, it struggles to achieve floor, simply 2.35%, together with 1.3% in India, highlighting its comparatively restricted international attain in comparison with Google.

In line with Similarweb, Bing noticed 1.4 billion visits in April 2025, accounting for 1.44% of world search engine visitors. Customers spent about seven and a half minutes per go to and clicked via 5.44 pages — decrease than Google, however nonetheless notable for a longtime underdog.

And Microsoft’s AI guess? It’s working.

Microsoft shared key milestones about Bing after its AI chatbot rollout:

• 100 million every day lively customers on Bing (March 2023)
• Over 1 billion chats and 750 million AI-generated photographs inside six months of the launch (August 2023)

Whereas Google later responded with its personal AI chatbot, Gemini, AIOs, and AI Mode, Bing’s first-mover benefit gave it a measurable, if nonetheless modest, increase in consideration. The truth that Bing stays the default search engine on tens of millions of Home windows PCs, and is deeply built-in into Home windows and Microsoft Edge, continues to provide it a baked-in distribution edge, notably amongst informal or enterprise customers.

It’s nonetheless removed from threatening Google’s dominance, however in a search world reshaped by AI, Bing lastly has one thing it hasn’t had in years: momentum.

Based in 1997, even earlier than Google launched, Yandex has lengthy been a pioneer in search. As we speak, it nonetheless leads the Russian search market by a large margin, holding 75.25%, whereas Google trails far behind at 22.83%. Russia stays one of many few main markets the place Google isn’t in management.

Supply: StatCounter International Stats – Search Engine Market Share

Usually referred to as the “Google of Russia,” Yandex provides rather more than search. It has its personal ecosystem of providers: maps, electronic mail, cloud storage, translation instruments, and sensible assistants, all designed particularly for Russian customers and their cultural context.

Its largest benefit? Localization. Yandex’s algorithm is constructed to grasp Cyrillic script and the distinctive nuances of the Russian language, giving it a severe edge for native queries. Add to that its funding in AI and machine studying, and also you’ve obtained a platform that powers the whole lot from customized suggestions to voice instruments and digital assistants. For a lot of customers, Yandex isn’t only a search engine. It’s their whole on-line expertise.

Globally, Yandex holds 2.97% of desktop search and a couple of.35% on cell, making it one of many extra balanced search engines like google throughout gadgets, particularly in comparison with Bing, which is much extra desktop-heavy.

In line with Similarweb, Yandex’s Russian homepage had 2.79 billion visits in April 2025. Guests spent a median of 8 minutes and 28 seconds per session, clicking via greater than 8.5 pages per go to. By visitors quantity, Yandex will get 2.58% of world search engine visitors.

In a world dominated by U.S. tech giants, Yandex exhibits {that a} native participant, with the appropriate instruments and focus, can nonetheless maintain its personal globally.

My first electronic mail tackle? Yahoo. And if my reminiscence serves me proper, I used to Yahoo issues earlier than “Googling” was even a factor. However now? Not rather a lot. I haven’t used Yahoo Search in years, and I’m not alone.

Screenshot of Yahoo search engine

As soon as the go-to net portal and a high search engine within the early 2000s, Yahoo’s affect in search has pale arduous. As we speak, it holds simply 1.32% of the worldwide search engine market share, placing it in 4th place behind Google, Bing, and Yandex. 

It does barely higher on desktop, the place it has a 2.93% share, simply behind Yandex. However on cell, it barely registers a 0.69% market share, an indication of how a lot it is fallen behind in a mobile-first world.

Yahoo Search is now powered by Bing via a long-standing partnership with Microsoft. It serves a loyal (and sometimes older) person base who land there through the Yahoo homepage, or stick round for Yahoo Mail, Finance, Information, and different acquainted portals.

Curiously, Yahoo stays unusually in style in Japan, the place Yahoo Japan operates as a separate firm and continues to dominate as a search and portal service. It holds 9.17% of the search engine market in Japan, second solely to Google, which leads with 80.5%. In reality, Yahoo Japan (yahoo.co.jp) is the tenth most visited web site globally, in line with Similarweb, even outpacing yahoo.com. Within the U.S. and different markets, Yahoo’s share is way smaller, although some loyal customers nonetheless use Yahoo.com for get hold of of behavior.

And it isn’t all tumbleweeds. Yahoo pulls in 3.09 billion visits each month, as of April 2025. The typical person spent 7 minutes and 17 seconds per go to and clicked via 5.34 pages, respectable engagement for a legacy model.

Greater than half of Yahoo’s visitors (51%) comes from the U.S., with Taiwan (4.6%) and the UK (4%) rounding out the highest markets. And this is a enjoyable twist: 5.4% of Yahoo’s visitors finally ends up going straight to Google.com, possible from customers typing queries into the homepage search field, solely to bounce to the search engine they actually needed to make use of.

Yahoo may not be main the pack anymore, however its legacy as a family web title and its acquainted interface nonetheless give it simply sufficient momentum to remain on the worldwide leaderboard.

In line with DuckDuckGo, the engine handles about 3 billion searches per 30 days, which breaks all the way down to:

• 100 million searches per day
• 69,000+ searches per minute
• Round 1,157 per second
  

As of 2022, the corporate had handed 100 billion whole searches, and it now estimates that over 100 million individuals use the platform globally.

That person base is clearly mirrored in third-party website positioning instruments, too. Similarweb knowledge exhibits that that DuckDuckGo noticed 713.7 million visits in April 2025. Customers on common spend 7 minutes and 47 seconds per go to and click on via 6.33 pages, a robust engagement for a search engine that doesn’t monitor or personalize.

A lot of that visitors comes from privacy-conscious customers within the U.S. (46%), adopted by Germany (8.3%) and India (6.6%), the place curiosity in nameless shopping continues to develop.

It’s not aiming to dethrone Google. However for customers who care extra about anonymity than AI or comfort, DuckDuckGo is the go-to different for a privacy-focused search engine, and its numbers show there’s an actual demand for search that doesn’t watch you again.

Based in Beijing in 2000 by Robin Li and Eric Xu, Baidu has grown into the dominant search engine in China. Though it’s used virtually completely inside one nation, it constantly ranks among the many high international search engines like google by question quantity, because of the sheer dimension of its person base.

In China, Baidu instructions 53.1% of the home search market, far forward of Bing’s 26% there. Globally, its presence is way smaller. Most of Baidu’s providers are geo-restricted and obtainable solely in Chinese language, limiting their accessibility exterior mainland China. It holds 0.62% of desktop and 0.64% of cell market share worldwide — modest, however pretty balanced throughout platforms.

Supply: StatCounter International Stats – Search Engine Market Share

Nonetheless, Baidu’s scale inside China is very large. As of December 2024, the firm had round 679 million month-to-month lively customers on its app, underscoring its robust maintain on the native market.

That attain exhibits up in net visitors, too. In line with Similarweb, Baidu’s important website obtained 2.15 billion visits in April 2025, making it the third most-visited search engine on the earth when it comes to visitors. Customers spent a median of 5 minutes and 27 seconds per go to and considered 8.76 pages, an indication of robust engagement.

Unsurprisingly, that visitors is closely concentrated in China. Practically 95% of Baidu’s visitors comes from China, with smaller shares from Hong Kong (1.4%), Taiwan (1.15%), and fewer than 1% from the U.S. 

Baidu might not be a worldwide participant within the conventional sense, however inside China, it stays the undisputed gateway to the web.

With a worldwide search engine market share of 0.33% as of January 2025, in line with Statista, South Korea’s Naver would possibly appear to be a small participant globally, however inside its dwelling market, it’s something however.

Screenshot from Naver search engine

Naver holds 48.4% of South Korea’s search engine market and is liable for roughly half of all searches within the nation. Its share has hovered between 40% to 50% lately, carefully competing with Google. Exterior of Korea, nevertheless, Naver is barely used, making it a uniquely regional powerhouse.

Supply: StatCounter International Stats – Search Engine Market Share

What units Naver aside is its portal-style, content-rich method. The search expertise is designed much less like Google’s minimalist mannequin and extra like a full-fledged ecosystem. Search outcomes are divided into segments like blogs, questions and solutions, information, photographs, movies, and extra. It leans closely on user-generated content material, particularly via Naver Blogs and Cafes (neighborhood boards), which regularly dominate outcomes for native queries.

Naver’s homepage is a vacation spot in itself. Along with the search bar, it options trending matters, net comics (webtoons), buying feeds, and leisure information, all tailor-made to Korean person conduct. It’s not only a search engine; it’s a curated web expertise that matches how South Koreans devour content material on-line.

And that all-in-one expertise clearly resonates with customers. In line with Similarweb, Naver recorded 1.59 billion visits in April 2025, with customers spending a median of 16 minutes and 36 seconds per go to and clicking via 11.85 pages — among the highest engagement metrics amongst search engines like google.

Unsurprisingly, most of Naver’s visitors comes from South Korea, accounting for about 96%, with a small slice from the U.S. (1.5%) and fewer than 1% from Japan, China, and Indonesia.

Whereas Naver’s international footprint is restricted, its deep integration into Korean digital life and South Korea’s excessive web penetration be certain that it stays a high 10 search engine worldwide and a long-lasting drive in one of the related markets on the planet.

With simply 0.11% of world search engine market share, Ecosia is a small participant general, but it stands out as one of the distinctive search engines like google on the market. That uniqueness has earned it a spot within the high 10 search engines like google.

Screenshot from Ecosia search engine

It’s particularly in style in Europe, the place it holds 0.36% of the market, because of its fame because the “tree-planting search engine.”

Ecosia runs on Microsoft Bing’s and Google’s search know-how to serve customers’ search outcomes and advertisements, but it surely places the vast majority of its advert income towards reforestation efforts world wide. In line with the firm, it has planted over 232 million bushes up to now. For somebody like me who cares about environmental affect, that shift in function makes the expertise really feel extra intentional. You’re not simply looking. You’re contributing to one thing greater.

And that mission has clearly attracted a loyal viewers. As of 2025, Ecosia studies round 20 million customers worldwide. In line with Similarweb, it noticed 206.1 million visits in April 2025, with customers spending a median of 5 minutes and 34 seconds per go to and shopping 3.94 pages per session.

Not surprisingly, most of that visitors comes from Europe. Germany (22.7 p.c) and France (22.6 p.c) cleared the path, adopted by the USA (12 p.c) and the UK (10.5 p.c).

So no, it’s not competing with Google or Bing on dimension, however if you would like your searches to perform a little good, Ecosia makes a compelling case.

As soon as often called America On-line, AOL was the face of the web within the ’90s and early 2000s. As we speak, it holds simply 0.09% of the U.S. search engine market. However that’s nonetheless (barely) sufficient to maintain it inside the international high 10.

Screenshot from AOL web site

In line with Similarweb, AOL noticed 296.2 million visits in April 2025. Guests spent a median of 9 minutes and 41 seconds on the positioning, shopping 8.04 pages per session. An enormous 86.2% of that visitors got here from the U.S., with the U.Okay. (5.2%) and Germany (3%) trailing behind.

Practically 3% of AOL’s outbound visitors goes straight to Google, which tells you individuals nonetheless begin there, even when they don’t keep.

AOL’s search engine is powered by Bing, and the expertise is primary at greatest. It’s probably not a spot individuals go to go looking anymore. Most customers arrive at AOL.com for information, life-style content material, or to examine their AOL Mail. The homepage feels extra like an online portal than a search engine, which is smart given AOL’s roots.

I hadn’t typed “aol.com” right into a browser in years, however clearly, loads of individuals nonetheless do. And in a search world dominated by AI and mobile-first design, it’s type of fascinating that this relic of the early web remains to be hanging on.

Even at this time, round 12 p.c of searches within the Czech Republic nonetheless occur on Seznam, with the remaining cut up principally between Google, Bing, and Yandex. On desktop, its share is even stronger, sitting at 14.6%, whereas on cell it holds 10.56%. A proof that it’s nonetheless a significant participant regionally, even when it’s pale elsewhere.

Supply: StatCounter International Stats – Search Engine Market Share

Globally, although, Seznam’s footprint is small. It holds lower than 0.1 p.c of the worldwide search market share, making its presence negligible exterior Czechia and, to a smaller extent, Slovakia. Nonetheless, its native focus has helped it keep relevance, particularly amongst older generations who grew up with the platform.

A part of what makes Seznam stick is its ecosystem. It’s greater than only a search engine — it provides Seznam E-mail, a well-liked information website (Seznam Zprávy), a Czech-focused map service (Mapy.com), and extra. Its search outcomes are easy, masking net content material, photographs, movies, and listing listings, with an emphasis on native relevance.

However Seznam’s dominance has slipped over the previous decade. As Google’s Czech-language assist improved and Android smartphones with Google because the default search grew to become ubiquitous, extra customers made the change. Seznam nonetheless hangs on as one of many high 10 search engines like google globally, however simply barely tied with different minor gamers on the backside of the checklist.

In line with Similarweb, Seznam’s important website noticed 214 million visits in April 2025. It accounted for 0.48% of world search engine visitors by visits, making it the seventh most visited search engine on the earth, excluding Google’s regional domains like google.co.in or google.de.

The typical go to lasted 9 minutes and three seconds, with customers viewing about 6.14 pages per session. Most of its visitors (96.7 p.c) comes from Czechia, with small shares from Slovakia (0.83 p.c) and minimal utilization from Germany, the UK, or the US.

Honorable mentions

Aside from the main gamers listed above, there are a couple of extra search engines like google that, whereas not making it into the worldwide high 10 most-used or in style search engines like google, nonetheless serve area of interest audiences or particular functions:

• Qwant: A privacy-focused search engine primarily based in France, recognized for not monitoring customers or promoting knowledge. Well-liked amongst some European customers, particularly in France.
• Startpage: Primarily based within the Netherlands, it provides Google search outcomes however strips out all private identifiers — basically a privacy-first wrapper round Google.
• Courageous Search: Developed by the crew behind the Courageous browser, this engine is constructing its personal impartial index whereas emphasizing privateness and transparency.
• Swisscows: A family-friendly and privacy-oriented search engine primarily based in Switzerland, with its personal semantic indexing method.

As this shift unfolds, broader visitors patterns inform an attention-grabbing story. Listed below are some knowledge from the evaluation by OneLittleWeb:

• AI chatbots noticed explosive progress over the previous yr, with visitors rising almost 81% between April 2024 and March 2025, including as much as 55.2 billion visits.
• In distinction, search engine visitors dipped barely, falling 0.51% year-over-year to a complete of 1.86 trillion visits throughout the identical interval.
• Nonetheless, the hole is huge. Over time, AI chatbots accounted for simply 2.96% of the overall visitors generated by conventional search engines like google.
• That disparity turns into even clearer once we take a look at every day utilization. In March 2025, search engines like google averaged 5.5 billion visits per day, whereas AI chatbots drew solely 233.1 million — an almost 24-fold distinction in engagement.

Supply: OneLittleWeb

As talked about earlier, AI assistants aren’t changing search engines like google like Google outright, however they’re shifting how we ask questions, discover matters, and discover solutions. They don’t return a listing of hyperlinks. As a substitute, they attempt to perceive the intent behind your question and ship a direct, synthesized response, typically full with context, citations, or follow-up options.

And, the numbers communicate to their rising momentum. 

Let’s take a more in-depth take a look at 5 of the preferred AI instruments to see how every one is carving out its place within the evolving search panorama.

1. ChatGPT

With over 5.14 billion visits in April 2025, ChatGPT is now not only a chatbot. It’s a serious net vacation spot. It ranked because the fifth most visited web site on the earth, in line with Similarweb’s April knowledge. Customers spend a median of seven minutes and 15 seconds per session and look at 4.15 pages per go to. 

Screenshot from ChatGPT

The size of utilization is staggering. The AI chatbot handles 1 billion messages per day and has an estimated 600 million month-to-month lively customers, a staggering rise that unfolded quickly via 2023 and 2024.

However how a lot of that exercise is “search-like”?

In line with an evaluation by SparkToro, about 30% of prompts despatched to ChatGPT carry search intent. While you break down the maths, that interprets to roughly 37.5 million search-like prompts per day. That’s significant, however nonetheless a far cry from Google’s 13.7 billion searches per day, which makes Google roughly 373 instances bigger when it comes to every day search quantity.

It’s additionally telling that ChatGPT typically capabilities as a gateway, not the ultimate cease. 8.6% of its outbound visitors goes to YouTube, and 5.6% finally ends up on Google, exhibiting that customers steadily proceed their journey elsewhere after getting an AI response.

Geographically, ChatGPT’s visitors is more and more international. The U.S. leads with 15%, adopted by India (9.2%), Brazil (4.9%), the U.Okay. (4.6%), and Indonesia (3.6%).

So whereas it’s not consuming into Google’s dominance simply but, ChatGPT is shaping new habits. For a rising variety of customers, it’s changing into the primary cease for brainstorming, fast summaries, or advanced questions that transcend what a typical search engine delivers. 

2. DeepSeek

DeepSeek may not have the title recognition of ChatGPT or Gemini, but it surely’s rapidly making waves, rating because the second most-visited AI chatbot by net visitors. 480.1 million individuals go to DeepSeek month-to-month, in line with Similarweb knowledge.

Screenshot from DeepSeek

It’s constructed by DeepSeek AI, a Chinese language open-source lab, and runs solely on open-source language fashions. Individuals spend 4 minutes and 55 seconds with the AI chatbot web site on common and see 3.42 pages per go to. 

What makes DeepSeek stand out? For starters, it’s utterly free and absolutely open-source. That’s an enormous deal for builders, researchers, and anybody like me who desires a clear different with out paywalls or login friction. The interface is clear and chat-based, similar to ChatGPT, constructed for multi-turn reasoning, inline citations, and speedy responses. It has 47 million every day lively customers, in line with Statista. 

It might not have the bells and whistles of larger gamers or the tight integrations throughout platforms, but it surely excels in delivering fast, research-style solutions.

3. Gemini

Gemini, previously often called Bard, is Google’s personal conversational AI assistant—and it’s not simply one other chatbot. With over 350 million month-to-month customers and 409.4 million visits in April 2025 alone, Gemini is rapidly changing into central to how Google reimagines the way forward for search.

Screenshot from Gemini

What makes Gemini particularly noteworthy is who’s behind it. Because the world’s largest search engine, Google already controls how billions entry data. With Gemini, it’s now layering generative AI straight on high of that search infrastructure — basically mixing sensible, conversational solutions with the attain and depth of conventional net outcomes.

Though Gemini’s net visitors is tracked individually from Google Search, it’s not working in isolation. It’s higher seen as an AI-powered enhancement, not a alternative. From AI Overviews on the high of search outcomes to deep integrations in Gmail, Docs, and different Workspace instruments, Gemini is changing into the connective tissue that hyperlinks person queries to smarter, quicker, and extra contextual solutions throughout Google’s ecosystem.

On common, Gemini customers spend 5 minutes and 25 seconds per session and look at 3.43 pages per go to, exhibiting that engagement runs deep, particularly for a software designed to reply extra and hyperlink much less.

And since it’s constructed by the identical firm that dominates international search visitors, Gemini isn’t simply one other software chasing AI hype. It’s Google’s play to future-proof its dominance by shaping not simply the place individuals search, however how. In that sense, Gemini isn’t a challenger within the AI race. It’s the incumbent ensuring they’re a part of the brand new challengers who rewrite the principles.

3. Grok

Grok is the AI assistant developed by Elon Musk’s xAI, and truthfully, I used to be stunned to see it have tens of millions when it comes to visitors. I’ve seen a whole lot of engagement with Grok throughout X (previously Twitter), however I didn’t count on it to be pulling in numbers at this scale.

Screenshot from Grok

As of April 2025, Grok recorded 196.1 million visits, with customers spending a median of 6 minutes and 31 seconds per session and viewing 4.03 pages. That’s stable engagement for a software that’s nonetheless comparatively new within the AI area.

However Grok isn’t your typical search assistant. It’s constructed round real-time discovery, tapping into the X ecosystem to tug tweets, trending matters, and breaking information right into a chat-style interface. It doesn’t purpose to exchange conventional search or serve up long-form analysis. It’s extra about fast solutions, reside updates, and contextual data straight from the social net.

Its progress is probably going pushed extra by platform synergy than standalone adoption. However for individuals already lively on X, Grok is changing into a handy sidekick, mixing informal queries with the immediacy of social media.

5. Perplexity AI

Perplexity.ai positions itself as an “reply engine” — not simply one other chatbot like the opposite instruments talked about above, however a full-fledged different to conventional search engines like google like Google. From the start, its mission has been clear: ship quick, correct, and well-cited solutions with out making customers sift via a listing of hyperlinks.

As of April 2025, Perplexity noticed 113 million visits in a single month. 

Screenshot from Perplexity AI

What makes Perplexity stand out is the way it handles advanced questions. It generates clear, concise responses backed by citations, supply hyperlinks, and real-time net knowledge. Customers can toggle between fast summaries and detailed reply threads relying on how deep they wish to go. On common, customers spent 5 minutes and 44 seconds per session, clicking via 4.2 pages every time.

And it’s gaining momentum quick. In line with the corporate, Perplexity now handles 100 million search queries per week, a putting quantity for a comparatively younger search platform. It’s redefining what fashionable search can seem like: AI-first, source-aware, and designed for customers who need solutions, not simply choices. 

There are additionally a number of different AI assistants redefining how individuals discover data on-line. Instruments like Copilot by Microsoft, Claude by Anthropic, Meta AI, You.com, Pi by Inflection AI, and Mistral are all a part of this rising panorama. 

Whereas they might not but match the visitors of ChatGPT or Gemini, they’re actively shaping how customers work together with search-like experiences, providing the whole lot from contextual Q&A to web-sourced summaries.

Because the AI area matures, these platforms could play an more and more vital position in how search evolves past the normal engine.

The way forward for search: The place are we headed?

Once I began engaged on this text, I simply needed to determine the place individuals are really looking in 2025 and whether or not something’s actually altering. 

What I discovered wasn’t a dramatic takeover, however one thing quieter and extra attention-grabbing. The best way we search is altering, even when the “the place” hasn’t absolutely caught up but. Google nonetheless dominates by a large margin, however the edges are beginning to fray. Area of interest engines are carving out loyal audiences. Privateness-first platforms are attracting conscious customers. And AI instruments? They’re pushing us to ask higher questions and count on extra considerate, context-rich solutions.

We now not should default to the identical field each time we’d like a solution. There are engines and assistants on the market doing issues in a different way — some smarter, some less complicated, some simply… extra pleasurable.

Personally, I’ve began utilizing totally different instruments for various duties. Want a fast, dependable abstract? Perplexity. On the lookout for real-time reactions? Grok. Nonetheless leaning on the previous dependable? That’s Google. However now it’s only one choice in a broader toolkit. 

Perhaps that’s what the way forward for search actually appears like — not one homepage to rule all of them, however many instruments we select relying on what we’re looking for.

Ultimately, it’s not nearly looking higher. It’s about looking smarter and possibly even with a little bit extra intention.

For those who’re questioning how the individuals shaping this area are excited about all of it, don’t miss this dialog with Kevin Indig concerning the search within the age of AI.