Paltrow’s look within the advert comes after the corporate’s CEO and chief folks officer — who had been allegedly having an affair — had been caught on the kiss cam at Paltrow’s ex-husband’s band, Coldplay’s live performance, earlier this month.
Gwyneth Paltrow is leaning into the drama.
In a shock video shared throughout social media Friday evening, the Oscar-winning actress teamed up with knowledge automation firm , Astronomer, to poke enjoyable on the viral Coldplay kiss-cam second that led to the resignation of each the corporate’s CEO and chief folks officer.
“I have been employed on a really short-term foundation to talk on behalf of the 300-plus workers at Astronomer,” Paltrow says within the clip, which the corporate posted throughout social media. The parody-style video comes amid intense on-line scrutiny after Astronomer execs Andy Byron and Kristin Cabot had been caught on the kiss-cam throughout Coldplay’s July 16 present in Boston — shortly ducking out of body, triggering hypothesis about their relationship standing — and 1,000,000 memes within the course of.
“Astronomer has gotten numerous questions over the previous few days, and so they wished me to reply the commonest ones,” Paltrow continues within the video, as textual content begins typing the query: “OMG! What the precise f–k.” However as an alternative of addressing the scandal, the clip cuts to Paltrow responding to one thing fully unrelated: “Sure, Astronomer is the most effective place to run Apache Airflow. We have been thrilled so many individuals have a newfound curiosity in knowledge automation.”
The Goop founder would not cease there, nevertheless. Giving a deadpan look to the digital camera, she continues, “As for the opposite questions we’ve obtained…” simply because the on-screen textual content begins to sort, “How is your social media crew holding…” earlier than she reappears as soon as once more to dodge the plain and reply a random product-related inquiry as an alternative.
“Thanks in your curiosity in Astronomer,” the corporate captioned the clip.
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Whereas the corporate by no means instantly addresses the viral second within the parody, the timing, coupled with the truth that Paltrow is Coldplay entrance man Chris Martin‘s ex-wife, makes the casting selection all of the extra hilarious.
Curiosity in Astronomer skyrocketed after the Boston live performance footage went viral. Throughout the band’s kiss-cam section, Martin quipped from the stage, “Both they’re having an affair, or they’re simply very shy,” after Byron and Cabot swiftly exited the body.
Paltrow’s tongue-in-cheek advert for the corporate comes after Astronomer’s new CEO, Pete DeJoy, addressed the unprecedented consideration the corporate has obtained because the now-viral scandal.
“The highlight has been uncommon and surreal for our crew and, whereas I might by no means have wished for it to occur like this, Astronomer is now a family title,” DeJoy wrote through LinkedIn on Monday, July 21. “At Astronomer we now have by no means shied away from challenges; a near-decade of constructing this enterprise has examined us time and time once more, and every time we’ve emerged stronger. From beginning a software program firm in Cincinnati, Ohio, to preserving the lights on via the collapse of the financial institution that held all our money, to scaling from 30 to 300 folks throughout a world pandemic that demanded we do all of it with out ever being in the identical room. And but, we’re nonetheless right here.”
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The PR catastrophe turned sudden advertising and marketing second did not simply enhance visibility for Astronomer, nevertheless, it additionally led to a serious spike in Coldplay’s streaming numbers. Based on Billboard, knowledge from Luminate confirmed the band’s on-demand audio streams jumped 25% on Thursday alone. Within the 5 days main as much as the Boston present, Coldplay racked up 28.7 million streams.
