International esports firm Group Liquid introduced a brand new partnership with Zenni Optical, naming the main on-line retailer as its official eyewear accomplice.
The partnership marks a shared dedication to defending eye well being in esports whereas providing followers and gamers trendy, high-performance eyewear at an accessible value.
As digital competitors intensifies and display time will increase, the necessity for eye care in gaming is rising in significance. This partnership displays a mutual imaginative and prescient: prioritizing the well being and efficiency of players with out compromising on fashion or affordability.
As a part of the collaboration, Zenni will launch an unique Group Liquid eyewear assortment, combining Zenni’s modern body and lens applied sciences with Group Liquid’s inventive identification. As leaders within the well being and efficiency of esports athletes, Group Liquid’s eyewear assortment will deal with lowering gaming-related problems with out compromising consolation and elegance. Followers can even achieve entry to unique reductions, additional enhancing the worth Zenni brings to the gaming neighborhood.
“Our gamers’ imaginative and prescient is simply as vital as their mechanics. Partnering with Zenni lets us elevate each well being and efficiency, whereas giving our followers entry to inexpensive eyewear that appears and feels nice,” stated Steve Arhancet, co-CEO of Group Liquid, in an announcement. “We’re thrilled to carry this partnership to life, each on and off the stage.”
4 Group Liquid stars from its League of Legends, Counter-Strike, and combating recreation rosters will lead Group Liquid’s content material and messaging — highlighting their favourite frames on stream and throughout social media, whereas reinforcing the significance of eye well being at each degree of aggressive gaming.
“This partnership displays our ongoing dedication to advancing well being, efficiency, and innovation within the gaming and esports area,” stated Robb Chiarini, head of partnerships, licensing, and occasions at Zenni Optical, in an announcement. “Group Liquid shouldn’t be solely a pacesetter in aggressive excellence, but additionally in championing participant wellness and long-term sustainability inside the business. We’re proud to assist their athletes and followers with merchandise that improve visible readability, consolation, and elegance.”
The partnership announcement will roll out throughout Group Liquid’s official social channels, with further content material and behind-the-scenes activations to comply with all year long.
Group Liquid is an esports and gaming group based in 2000 in Utrecht, the Netherlands, and led by its founder and co-CEO Victor Goossens, and Arhancet. The group has 96 athletes competing throughout a number of esports titles, together with League of Legends, CounterStrike2, Dota 2, Valorant, Cellular Legends: Bang Bang, Rainbow Six Siege, Fortnite, PUBG: Cellular, and extra. It has received greater than $54 million in prize cash from over 7,000 tournaments all through its historical past.
Along with its premier esports crew franchises, Liquid Enterprises operates varied enterprise models created to enhance its athletic model. This features a white-label attire enterprise, working inside the wider leisure and music business with musicians like DeadMau5, the world’s hottest esports wiki Liquipedia, and a full-service white-label company; LiquidMedia with purchasers resembling Riot Video games and Nike.
In September 2016, controlling curiosity in Group Liquid was bought by esports possession group, AXiomatic. AXiomatic management contains co-executive Chairmen Peter Guber, Ted Leonsis, Jeff Vinik, and Bruce Karsh.
Zenni pioneered the net eyewear business in 2003 with a mission to make eyewear inexpensive and accessible to everybody. Based mostly within the San Francisco Bay Space, Zenni provides adults and kids the liberty to precise their character by way of a big assortment of high-quality prescription, non-prescription and protecting glasses and sun shades curated with a way of trend and dynamic fashion. With full prescription pairs beginning at below $10, the corporate has introduced large value disruption to the standard retail mannequin. It has bought over 51 million frames bought worldwide.
