AI is making a mark in advertising, safety, and buyer expertise, in response to a brand new Google Cloud report, which surveyed 3,500 senior leaders at international firms to discover a clear use case for AI — and determine if leaders had seen a return on their AI investments.
Every chief surveyed works for a enterprise that earns at the very least $10 million in annual income, has at the very least 100 staff, and leverages generative AI. The vast majority of respondents (55%) indicated that AI was a helpful advertising device, serving to them with duties like information evaluation, content material technology, and modifying. Almost 60% of executives at media and leisure companies indicated that AI had a constructive impression on their advertising efforts.
Safety was additionally an space the place AI was helpful to executives, in response to the report. AI safety instruments fight cyberthreats by robotically detecting intruders and analyzing incidents. Nearly half of executives (49%) stated within the survey that AI helped with cybersecurity. Of that group, 53% acknowledged that AI had diminished the variety of safety incidents reported of their organizations.
Executives additionally discovered that AI improved buyer expertise. Near 62% of leaders stated that AI had enabled them to ship higher customer support, a rise from 59% of respondents who answered the identical survey in 2024. Three in 4 leaders stated buyer satisfaction improved because of AI this 12 months.
The survey additionally sought to uncover whether or not AI had delivered a powerful return on funding for organizations. Solely 40% of respondents acknowledged that AI had straight induced income development for his or her firms, however 70% stated that AI had made staff extra productive.
Google Cloud’s VP of International Generative AI, Oliver Parker, wrote that the report indicated that AI hype in organizations is calming down.
“The dialog has shifted to worth,” he wrote.
The report’s findings distinction with analysis printed final month by MIT, which discovered that although U.S. companies have invested as much as $40 billion in AI altogether, the overwhelming majority (95%) have but to see a return on their investments or an impression on earnings.
AI is making a mark in advertising, safety, and buyer expertise, in response to a brand new Google Cloud report, which surveyed 3,500 senior leaders at international firms to discover a clear use case for AI — and determine if leaders had seen a return on their AI investments.
Every chief surveyed works for a enterprise that earns at the very least $10 million in annual income, has at the very least 100 staff, and leverages generative AI. The vast majority of respondents (55%) indicated that AI was a helpful advertising device, serving to them with duties like information evaluation, content material technology, and modifying. Almost 60% of executives at media and leisure companies indicated that AI had a constructive impression on their advertising efforts.
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