The world of golf has been on discover.
In the end, this isn’t truthful the extra that I give it some thought. The world of golf just isn’t on discover.
The worlds of golf, YouTube, branding, content material, attire and anything that’s even remotely related to the photo voltaic system that encompasses all of them are on discover.
Good Good has gone supernova via all of it. The favored golf YouTube stars, if we’re compelled to position them below a single umbrella, are wherever and in every single place on this planet of content material at massive.
Contemplate that certainly one of Good Good’s newest movies was a match involving the highest-paid participant within the historical past of the NFL. Sure, I’m speaking about Dallas Cowboys quarterback Dak Prescott.
As our resident Dallas Cowboys particular person across the SB Nation universe (undecided the place ours lies in relation to Good Good’s) this was the intersection of issues I considerably take pleasure in. Dak, fellow Cowboys quarterback Will Grier and Dak’s brother Tad matched up in opposition to Good Good throughout 9 holes that have been a ton of enjoyable to look at.
That is what Good Good does greatest. They make the most of the magical and fantastic sport that’s golf to attach with individuals throughout all walks of life. Clearly there are golf stars, professionals and legends alike, who they’ve labored with, however Good Good can flip something into elite content material. By dwelling their lives and taking part in golf they’re weaving all of it collectively in movies that attain tens of millions of individuals all around the globe.
With a view to repeated churn out tens of millions of views you need to have the suitable system for fulfillment. Good Good CEO Matt Kendrick was variety sufficient to supply me a glimpse into the mentality and disposition that powers this machine and famous that the Good Good ecosystem is one that’s always evolving and adapting.
What struck me most about Matt and his method to this complete factor is that he feels it crucial to not simply sit on one kind of content material and play the hits, so to talk. When you could have movies pulling in tens of millions of views it’d make sense to lean into the issues that labored. In the event that they did earlier than they need to once more, proper? Which may be true, however that isn’t how Good Good operates.
By way of their crew, employees and forged the Good Good crew all the time discovering new methods to be taught and enhance. Their YouTube Channel, as strong as it’s, is just one department of their general operation. Good Good is within the attire recreation, to place issues mildly, and sooner or later strives to be among the many premier manufacturers which have dominated golf since any of us can keep in mind.
Good Good has additionally partnered with NBC to placed on numerous occasions that attain linear tv. Merely put, wherever you will discover golf on any scale, you will discover Good Good.
Success within the avenues that Good Good has had it doesn’t occur accidentally, however by the onerous work of many and management of individuals like Kendrick. It takes full-on dedication to grinding. You need to love what you do and it’s clear that everybody concerned in Good Good does.
That they’ve discovered a method to share that love with others, to make their followers part of their model, is their true secret sauce. The sky is the restrict for Good Good, whether or not on this photo voltaic system or some other throughout the golf galaxy (no pun meant).
