GMA Community Inc
MANILA, Philippines — GMA Community Inc., the dominant free TV participant, ended 2024 with a 35-percent drop in its backside line due to weaker promoting revenues.
In its newest disclosure, the listed media firm reported that internet revenue had fallen to P2.07 billion final 12 months from P3.17 billion in 2023.
Promoting revenues, which comprised 92 % of the top-line figures, fell by 5 % to P16.24 billion final 12 months. Whole revenues slid by 6 % to P17.56 billion for the interval.
“The 12 months began gradual, following the final cutback in promoting spending throughout the trade. Nonetheless, revenues rallied within the final quarter of 2024, boosted by the presence of political advocacies in view of the upcoming midterm elections, thus trimming the income shortfall in between intervals,” GMA defined.
General, manufacturing prices dropped by 0.3 % to P8.14 billion final 12 months after reducing again on leases and different program bills.
However expertise charges and manufacturing personnel prices rose by 8 % to P4.55 billion final 12 months.
READ: GMA Built-in Information gears up for Eleksyon 2025 protection with a masterclass
High rankings
“[Ratings-wise], the Kapuso Community’s flagship channel GMA 7 continued its rankings supremacy over free-to-air channels, primarily based on Nielsen TV Viewers Measurement knowledge,” the media firm stated.
GMA 7 has family rankings of 9.3 % and viewers share of 45.8 % in Mega Manila.
Its competitor TV5 has 3.2-percent family score and 15.9-percent viewers share.
A2Z, in the meantime, captured 8-percent viewers share and 1.6-percent family rankings.
These three broadcasters additionally air content material produced by ABS-CBN Corp. by way of block time leasing agreements. To recall, the Lopez-led media group has been working with out a free TV franchise since its renewal was blocked in 2020.
Your subscription couldn’t be saved. Please strive once more.
Your subscription has been profitable.
Final 12 months, GMA and its accomplice ABS-CBN launched “Howdy, Love, Once more,” a film top-billed by actors Kathryn Bernardo and Alden Richards. It earned over P1 billion in ticket gross sales final 12 months, making it the highest-grossing Filipino movie of all time. INQ
