Fixed Contact has launched its newest Small Enterprise Now report, revealing that new small and medium-sized companies (SMBs) are leveraging social media and know-how to drive progress and navigate financial challenges. The examine surveyed 1,600 SMBs throughout america, United Kingdom, Australia, and Canada which were in operation for 5 years or much less.
The report finds that social media is the dominant advertising and marketing device for early-stage entrepreneurs. In response to the examine, 63% of latest SMBs depend on social media as their main advertising and marketing channel, and 73% of respondents stated that each paid and unpaid social media posts are their largest income drivers.
Regardless of this focus, many small companies need to diversify their advertising and marketing methods. 33% of latest SMBs contemplate e mail advertising and marketing an underutilized device, and solely 15% leverage SMS advertising and marketing regardless of its robust engagement potential.
New SMBs are additionally turning to synthetic intelligence (AI) to streamline operations and improve their advertising and marketing efforts. The report discovered that 72% of SMBs plan to make use of AI for advertising and marketing in 2025, with AI getting used for duties resembling content material creation (37%), buyer information evaluation (32%), and personalised messaging (31%). Moreover, 41% of extremely assured SMB house owners are already utilizing AI to investigate buyer information.
“It’s troublesome to be a small enterprise proper now, however what’s clear from our examine is that the spirit, ardour, and resilience of the SMB remains to be fairly robust,” stated Frank Vella, CEO at Fixed Contact. “The latest entrepreneurs are digitally savvy, and so they perceive that adaptability isn’t only a survival tactic, it’s a progress technique.”
Whereas optimism is excessive, small enterprise house owners acknowledge ongoing challenges. Practically half (45%) of latest SMB house owners really feel very assured of their enterprise progress for 2025, whereas 55% specific issues on account of components like buyer acquisition, rising prices, and shifting shopper habits. Moreover, 35% consider financial components will considerably influence their success within the coming yr.
Regardless of these challenges, 95% of entrepreneurs stated they might select small enterprise possession once more, with 71% expressing pleasure and 57% feeling proud to be a part of the SMB neighborhood.
Fixed Contact’s findings spotlight the adaptability of latest entrepreneurs as they combine social media and AI-driven know-how into their progress methods. As SMBs search to develop their advertising and marketing efforts past social media, AI and automation are set to play a important function in serving to companies stay aggressive in an evolving financial panorama.
“By harnessing social media to boost buyer relationships and embracing superior applied sciences like AI to keep up stability and work smarter, they’re turning challenges into alternatives and redefining what it means to thrive in any financial panorama,” Vella added.
