Final weekend’s Formulation 1 British Grand Prix delivered pleasure on the observe, as Lando Norris captured his first residence race victory and veteran Nico Hülkenberg reached the rostrum for the primary time in 239 F1 begins.
It additionally delivered one other “record-breaking” quantity for ESPN’s protection.
Based on the community, ESPN2’s telecast of the British Grand Prix averaged 1.5 million viewers, a 19% acquire over final 12 months’s telecast and the most important viewers ever for the race on U.S. tv. That viewership peaked at 1.8 million proper across the time Norris took the checkered flag.
These numbers are per what the community is describing as a “record-breaking season of viewership,” as 11 of 12 races to this point this season have seen “year-over-year viewership development,” and 7 of the 12 races have set viewership information.*
Solely this 12 months’s Miami Grand Prix didn’t exceed final 12 months’s quantity.
This 12 months’s Monaco Grand Prix was additionally the third-largest viewers ever for an F1 race in america.
ESPN famous that F1 races are averaging 1.3 million viewers, up 17% over the 2024 full-season common. Within the 18-49 age bracket, viewership is up 24% over the 2024 full-season common.
These numbers come as ESPN’s contract with F1 expires on the finish of the 2025 marketing campaign, and the game is taking a look at new potential media rights companions for america market.
NOTE: The unique launch from ESPN mirrored 11 races, however the community issued a corrected launch updating information for all 12.
