Scientists are fleeing Elon Musk‘s X platform in unprecedented numbers, with various social media website Bluesky rising as the brand new hub for scholarly communication.
Mass Migration Accelerates After Musk Adjustments
A January ballot by Nature revealed that over half of 5,300 respondents, primarily scientists, have deserted X amid dissatisfaction with Musk’s management and coverage modifications.
The exodus accelerated following loosened content material moderation insurance policies beneath Tesla Inc. TSLA CEO Musk’s possession.
Take a look at the present worth of TSLA inventory right here.
Analysis Reveals 10x Greater Engagement Charges
In accordance with a report by the Observer, a College of Sheffield and Renmin College research discovered Bluesky delivers dramatically superior engagement for scientific content material. Over 48% of scholarly posts obtained no less than 10 likes, whereas 34% achieved 10+ reposts.
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Bluesky’s scientific neighborhood surged from 10,000 posts in October 2024 to 324,000 posts by January. Consumer participation jumped from 3,200 to 45,000 researchers throughout the identical interval.
Unique Content material Dominates Over X’s Replication Mannequin
“Bluesky customers take part extra actively and with higher originality in interactions round scholarly articles,” mentioned one of many research’s authors, Er-Te Zheng. The analysis analyzed 2.6 million posts referencing scholarly content material by means of July 2025, establishing Bluesky as “a reputable and lasting platform for science communication.”
Excessive-profile departures from X embody former President Barack Obama and Hillary Clinton, who joined Bluesky in April.
Billionaire Mark Cuban not too long ago criticized Bluesky’s “lack of range of thought,” suggesting potential consumer retention challenges because the platform matures past its preliminary migration surge.
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