eBay Inc. (Nasdaq: EBAY) has finalized its acquisition of Caramel, a web based automotive transaction platform, strengthening its place within the digital car market. The deal, initially introduced in January, goals to streamline car gross sales by integrating Caramel’s end-to-end transaction expertise into eBay Motors.
Caramel’s platform affords a safe and totally digital car transaction expertise, dealing with possession transfers, financing, transportation, and paperwork. By incorporating this expertise, eBay seeks to simplify car transactions for patrons and sellers whereas sustaining transparency and safety.
“At eBay, we all know that purchasing a automotive is a major resolution, and belief is on the coronary heart of that have,” mentioned Chris Prill, Normal Supervisor, eBay Motors. “By integrating Caramel’s seamless platform, we’re underscoring eBay’s dedication to a safer and clear car market, which in flip makes it simpler than ever for patrons and sellers to transact with confidence.”
Caramel’s providers will stay obtainable not solely by eBay but in addition through its personal platform, contracted impartial sellers, and market and public sale companions. This strategy ensures continued accessibility for customers throughout varied automotive gross sales channels.
“Partnering with eBay is a pure match for Caramel, as they share our targets of fostering connections, constructing vibrant communities, and making it simpler than ever for individuals to purchase and promote the issues they love,” mentioned Edward Brojerdi and Craig Nehamen, co-CEOs and co-founders of Caramel. “I’m excited in regards to the alternative for our staff and expertise to raise the automotive shopping for journey for much more car lovers in the US.”
