DraftKings embarks on month-long accountable playing marketing campaign for Accountable Gaming Training Month (RGEM).
Sportsbook operator DraftKings is operating a month-long marketing campaign as a part of Accountable Gaming Training Month in September. That features the launch of a sweepstakes tied to the beginning of the NFL season that provides gamers the prospect to win NFL tickets, together with a grand prize journey to Tremendous Bowl LX. Customers might want to interact with accountable playing instruments like My Funds Builder and My Stat Sheet.
“We’re excited to launch our sweepstakes initiative in celebration of Accountable Gaming Training Month, inviting prospects to discover our instruments in a enjoyable and interesting manner,” mentioned Lori Kalani, Chief Accountable Gaming Officer at DraftKings. “As a number one operator, we’re dedicated to offering prospects with instruments that help accountable play and improve their expertise.
“This marketing campaign acknowledges and celebrates prospects who use these sources, serving to to foster a extra knowledgeable and accountable gaming tradition. Accountable gaming has been a part of the DraftKings expertise from day one, and we’re proud to proceed constructing on that basis because the {industry} evolves.”
The marketing campaign follows DraftKings being slapped with a federal class motion lawsuit for utilizing exploitative advertising and marketing techniques again in Could. Since then, DraftKings has run the same accountable playing marketing campaign tied to March Insanity.
“These efforts mirror DraftKings’ ongoing dedication to delivering a enjoyable, accountable, and best-in-class expertise for all prospects,” mentioned the corporate in a press release. “By continued funding, the corporate is increasing entry to industry-leading instruments and integrating accountable play all through the client journey.”
DraftKings has additionally made its new Code of Accountable Play public with hundreds of thousands of shoppers forward of the NFL season, with direct encouragement to play responsibly and respect everybody concerned within the recreation – in addition to have enjoyable.
The NFL accountable playing marketing campaign
On this case, DraftKings is drawing consideration to its My Funds Builder device with the prospect to win NFL common season tickets between August 26 and September 8.
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Each new week from Monday will characteristic a distinct technique to saty secure whereas betting, with a give attention to instruments like setting reminder alerts or exploring Sensible Betting Suggestions in our Accountable Gaming Middle. Within the last week, prospects who use My Stat Sheet to mirror on their private play will probably be entered to win the grand prize: tickets to the Tremendous Bowl.
Featured picture: DraftKings
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